Is Under Armour The Same As Nike?

Is Under Armour The Same As Nike?

When it comes to athletic apparel and footwear, two brands that often come to mind are Under Armour and Nike. Both brands have established themselves as leaders in the industry and have a loyal following of athletes and fitness enthusiasts. 

However, despite similarities in their product offerings and marketing strategies, the question remains: is Under Armour the same as Nike?

No, Under Armour isn't the same as Nike. They may share some similarities; however, each brand has its own unique identity and approach to design, innovation, and customer experience. 

Let's take a closer look at what sets these two athletic powerhouses apart. 

Is Under Armour The Same As Nike?

Is Under Armour The Same As Nike?

No, Under Armour is not the same as Nike. While both companies operate in the athletic apparel and footwear industry, they are separate entities with distinct brands, products, and strategies.

Nike has been around for much longer than Under Armour and has a larger global presence. The company is primarily known for its footwear, but it also produces apparel and equipment for a wide range of sports and activities. Nike has a strong focus on innovation and marketing, often partnering with high-profile athletes and sports teams to promote its products.

Under Armour, on the other hand, is a younger company that was founded in 1996. It initially focused on creating moisture-wicking clothing for athletes but has since expanded to offer a range of apparel and footwear for sports and fitness enthusiasts.

Under Armour vs. Nike: Key Differences

Is Under Armour The Same As Nike?

Here are some of the main differences between the major brands:

History and Founding

Under Armour was founded in 1996 by former University of Maryland football player Kevin Plank. Plank created the company with the goal of developing moisture-wicking athletic apparel that would keep athletes dry and comfortable during training and competition. 

Under Armour's rapid growth can be attributed to its innovative products, relentless marketing, and strategic partnerships with high-profile athletes and teams.

On the other hand, Nike's history dates back to 1964, when it was founded as Blue Ribbon Sports by Phil Knight and Bill Bowerman. 

The company changed its name to Nike in 1971 and has since become a global leader in athletic footwear, apparel, and equipment. Nike's iconic "swoosh" logo and its "Just Do It" slogan have contributed to its immense brand recognition.

Product Offerings

Under Armour's product lineup is centered around its innovative performance gear, which includes moisture-wicking apparel, advanced footwear, and accessories. The company has continuously improved its products through investments in research and development, resulting in cutting-edge technologies like ColdGear, HeatGear, and Charged Cushioning.

Nike, on the other hand, offers a diverse range of products that cater to various sports and activities. Its product lineup includes not only performance-driven athletic gear but also lifestyle and casual wear. Nike's most notable innovations include the Air Max, Flyknit, and Nike+ technologies, which have revolutionized the athletic footwear and apparel industries.

Business Strategies

Under Armour has consistently focused on innovation and performance as the driving forces behind its product offerings. The company has targeted professional athletes, collegiate teams, and fitness enthusiasts, catering to their specific needs with high-quality products. 

Under Armour has also expanded its presence in the global market through strategic acquisitions and partnerships, such as those with MyFitnessPal and Endomondo.

Nike, in contrast, has employed a mix of performance-driven and fashion-focused strategies. While the company is known for its technologically advanced athletic gear, it has also developed strong ties to popular culture and the world of streetwear. 

Collaborations with designers, celebrities, and influential figures (e.g., Virgil Abloh, Kanye West, and Travis Scott) have helped Nike maintain its cultural relevance and appeal to a broader audience.

Athlete Endorsements and Sponsorships

Both Under Armour and Nike have leveraged high-profile athlete endorsements and sponsorships to boost their brand visibility and credibility. 

Under Armour has signed notable athletes such as Stephen Curry, Tom Brady, and Michael Phelps, while Nike boasts an impressive roster that includes LeBron James, Serena Williams, and Cristiano Ronaldo. 

These partnerships not only help to promote the brand's products but also create a strong association between the athletes' success and the company's offerings.

Sustainability and Social Responsibility

Sustainability and social responsibility are increasingly crucial aspects for businesses in the 21st century. Companies are now held accountable for the environmental and social impact of their operations. 

Here are some ways these two major players in the athletic apparel industry, Nike and Under Armour, have implemented various sustainability and social responsibility initiatives:


Nike has been a leader in the athletic apparel industry for decades and has made significant strides in sustainability and social responsibility. Some of their key initiatives include:

  • Circular Design: Nike's Move to Zero initiative focuses on reducing waste and carbon emissions through a circular design approach. They aim to use recycled materials in 100% of their products and achieve zero waste in their supply chain.
  • Sustainable Materials: Nike has increased its use of recycled and sustainable materials in their products, such as Flyknit and Flyleather, which reduce waste and carbon footprint.
  • Renewable Energy: Nike has committed to using 100% renewable energy in its owned or operated facilities by 2025.
  • Worker Empowerment: Nike has implemented the "Nike Code of Conduct" and "Nike Code Leadership Standards," which outline fair labor practices and working conditions for their suppliers. They also invest in education and professional development programs for their workers.
  • Community Investment: Nike has a strong focus on community investment, supporting causes such as sports and physical activity, education, and youth mentorship through the Nike Community Impact Fund.

Under Armour

Under Armour, though a younger company than Nike, has also taken steps to incorporate sustainability and social responsibility into its business practices. Their efforts include:

  • Sustainable Innovation: Under Armour has developed UA HOVR, a cushioning platform made from renewable resources, and Recover, a line of performance apparel made from recycled materials.
  • Water Stewardship: The company has implemented water-saving strategies in its manufacturing process, such as using waterless dyeing technologies and partnering with suppliers that prioritize water conservation.
  • Greenhouse Gas Reduction: Under Armour is committed to reducing its greenhouse gas emissions and is working towards setting science-based targets for emission reduction.
  • Ethical Sourcing: Under Armour maintains a strict Supplier Code of Conduct to ensure ethical sourcing and fair labor practices in its supply chain.
  • Community Engagement: Under Armour's "We Will" initiative focuses on supporting education, sports, and health programs in underprivileged communities, as well as assisting in disaster relief efforts.

Financial Performance

They both have a significant market presence and have been competing intensely for market share. While both companies have achieved substantial success, their financial performance shows some notable differences. 

The following table shows the comparison of Under Armour and Nike based on financial performance:


Under Armour





Net Income

121.6M USD

5.478 Billion USD

Gross Margin



Operating Margin



Are Nike and Under Armour The Same Size?

Is Under Armour The Same As Nike?

At first glance, the sizing charts for both Nike and Under Armour might appear to be quite similar. They both follow standard US sizing measurements, using categories like small (S), medium (M), large (L), and extra-large (XL), among others. 

However, there are some key differences between the brands that can affect the fit of their products.

Fit Philosophy

Nike typically offers a more "athletic" fit, which is designed to contour the body more closely. This means that Nike products often have a more tapered fit, especially around the waist and hips. 

Under Armour, on the other hand, is known for providing a more "relaxed" or "loose" fit in comparison. This results in clothing that may be less form-fitting and offer more room for movement.

Sizing Variations

Although both brands follow standard US sizing measurements, the actual dimensions for each size can vary slightly. This means that a medium-sized shirt from Nike might fit differently than a medium-sized shirt from Under Armour. 

The difference can be attributed to the brands' unique fit philosophies, as well as to variations in their manufacturing processes.

Product Lines

Both Nike and Under Armour offer various product lines within their brand, each with its own unique fit and sizing standards.

For example, Nike's Dri-FIT and Pro Combat lines are designed for a more snug fit, while Under Armour's ColdGear and HeatGear lines may provide a more relaxed fit. It's essential to consider these differences when choosing products from either brand.

Is Under Armour a Nike brand?

No, Under Armour is not a Nike brand. Under Armour is a separate athletic apparel and accessories company.

Both companies produce and sell athletic apparel and footwear, but they are competitors in the industry rather than being part of the same brand.

Is Under Armour bigger than Nike?

No, Under Armour is not bigger than Nike. Nike is currently the largest athletic apparel and footwear company in the world in terms of market capitalization, revenue, and brand recognition. 

Under Armour is a much smaller company in comparison. While Under Armour has had significant growth over the years, it is still significantly smaller than Nike in terms of market capitalization and overall revenue. As of January 2023, Nike's market capitalization was over $194 billion, while Under Armour's was about $5 billion

Is Under Armour made in Jordan?

Under Armour is a global brand that sources its products from various countries around the world, including Jordan. About 68% of Under Armour's apparel and accessories products were manufactured in Vietnam, Jordan, Malaysia, and China. 

Therefore, it is possible that some of Under Armour's products are made in Jordan. However, it's worth noting that the specific manufacturing locations may vary depending on the product type and the production cycle.

Who are the two competitors of Under Armour?

Nike and Adidas are two of the biggest competitors of Under Armour in the athletic apparel and footwear industry. 

Nike has been a dominant player in the market for many years and has consistently earned higher revenue than Under Armour. Adidas, too, has a strong presence in the market and has been a formidable competitor to both Nike and Under Armour.

Is Under Armour Still Popular?

Yes, Under Armour is still a popular brand in the sports and fitness industry, although it has faced challenges in recent years due to increased competition from other brands such as Nike and Adidas. 

The company has been working on rebranding and expanding its product offerings to stay relevant in the market. It is worth noting that the popularity of a brand can fluctuate over time due to various factors, such as changing consumer preferences, market trends, and competition.

What brand owns Under Armour?

Kevin Plank is the founder and executive chairman of Under Armour, so he technically owns the company. However, Under Armour is a publicly traded company, which means that it has many shareholders who also own a portion of the company.

What brand owns Nike?

Nike, Inc. is actually its own brand and company and is not owned by any other brand. Nike, Inc. is a publicly traded company and is listed on the New York Stock Exchange under the symbol "NKE.”  

Is Under Armour clothing cheaper than Nike?

The prices of Under Armour and Nike clothing can vary depending on various factors such as the type of product, quality, design, and location. Generally, both brands offer a range of products at different price points, and the prices of similar products may vary between the two brands.


All in all, Under Armour, is not the same as Nike. They are distinct companies with their own unique approaches to sportswear and athletic gear. 

Both have a dedicated following of customers who appreciate their respective brands for different reasons, whether it's Under Armour's focus on performance-enhancing technologies or Nike's emphasis on innovative design and fashion-forward aesthetics. 

Ultimately, the choice between Under Armour and Nike comes down to personal preference, and each company has carved out its own niche in the competitive world of sportswear. 

So whether you're a die-hard Under Armour fan or a loyal Nike supporter, both brands have something to offer for anyone looking to stay stylish, comfortable, and performance-ready during their workouts and athletic pursuits.

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