THE GOLDEN AGE OF SNEAKERS: A WALKTHROUGH

THE GOLDEN AGE OF SNEAKERS: A WALKTHROUGH

If we are being honest with each other, this is the golden age of sneakers. Sneakers are a must-have wardrobe item all across the world. This is especially cemented among the younger generations of children, teens, and young adults. Unlike the olden days where they were mainly for sporting activities, the take on sneakers as a styling shoe is quite rampant. They have developed a multitasking use and are now referred to as athleisure shoes to make you look good on and off the pitch or court.

We can owe all these developments in sneakers to marketing strategies, particularly endorsements from famous sports personas. one can date this type of marketing strategy back to the 1960s. An example of such an early marketing strategy is with the Chuck Taylor All Star Converse shoes. But from a realistic point of view, the boom in the industry came in the 80s to 90s period. With persons like Michael Jordan's extremely outstanding performances on the court, sneaker companies such as Nike so a once in a lifetime opportunity. What kind of opportunity? Well, these companies began to model their sneakers around athletes and sports stars. They led to the birth of a new era in the shoe industry—an age where they breathed a personality and new life to regular plain old rubber shoes. Many sneaker brands were born of this new approach, with the widely known Nike Jordan's being the most coveted of all.

As we will see below, sneakers have quite the stories that earn them the reputation they are currently given.

The top cream of the sneaker game: Nike’s Air Jordan’s

When did air Jordans come about

So what has given the Jordan an edge over other shoes? I mean, Jordan's were first introduced on the 17th November of 1984 and are still the most wanted shoes up to date. We are talking about 36 years later. To not only stay in the market but always make reputable sales is quite a noteworthy achievement. The success of Jordan's is quite simple. The secret to its success as a shoe is the athlete that the sneaker is modeled from. Michael Jordan is a legend that is well known even amongst those without two clues about basketball.

Michael Jordan is a six-time world champion, five-time most valuable player and six-time national basketball association finals most valuable player helped market the NBA to the world. He, therefore, cemented his icon status all across the globe. When asked who is the greatest basketball player of all time, the most likely answer that you will hear is Michael Jordan. Receiving countless awards for his stellar performance in the national basketball association leagues since his debut in the company. To have a sneaker based on such a person pulls a massive stream of success with it. The name air Jordan comes from a nickname of Michael. He's out of this world flight as demonstrated dank after dank earned him the title Air Jordan which was adopted to the shoes we know and love today. 

How did Jordans get so popular?

Nike nabbed the opportunity to brand the shoe in 1984 after Michael Jordan won the national basketball title and a bar of Olympic gold in his first season for the Chicago Bulls. In a plot of irony, Michael Jordan always wore Adidas shoes, but a Nike executive board meeting changed that. He went on to sign an endorsement deal with Nike in a five-year contract that was valued at 2.5 million American dollars. This was considered an extravagant move by many for Jordan, who was still just a rookie barely out of his first season. 

To make it more controversial, the colorful Jordan shoes were banned by the national basketball association. Why? At the time, professional basketballers were required only to wear white shoes. Yes, only white shoes! This was rather dull for sneakers, right? Every time Jordan stepped onto the court with his Nike shoes, the company paid the National Basketball Association 5000 dollars. This sparked quite the conversation for the sneaker company to make such a loss just for a rookie.

With all the attention that the situation with Michael's shoes were getting Nike so opportunity.  Jordan and Nike's move to continue wearing the shoes despite the fines match after match looked quite rebellious among not only sportspersons and fans but also continent wise. Nike decided to turn all this seemingly negative attention into a TV advert. The TV advert capitalized around the rebellious image the deal with Jordan had brought to fruition. This gave the shoe a bad boy character that got attention from all people in America.

In 1985, Nike moved on and started producing a brand of sneakers based on those Michael wore called the Air Jordan. At the time of their release, they were the most expensive basketball sneakers in the market. This was quite a huge gamble, but it added character to the shoe. The marketing gamble ended up being too huge a pay off as the first version of the line of shoes, the Air Jordan 1, was an instant and significant success. It ended up recording over 130 million dollars’ worth of sales in its first year of release. Since its successful debut year, many editions and models of the sneakers have been released by Nike under the branding line of Air Jordan, with each edition being a marketing success. Without counting the many retro variations and different colorways, the number of released editions of Jordans number 35 in total. 

So how many Jordans have been sold since its release in 1984

All this talk about Air Jordans has probably had you wondering, how many sneakers has Jordan sold? Well, the Jordan brand made an outstanding 3.1 billion dollars in sales in the 2019 financial or fiscal year. Since Michael Jordan signed his first contract with Nike in 1984, he has made 1.3 billion dollars in sales. Nike has claimed that it has made sales worth 17million pairs on eBay alone in the last decade. Crazy, right? On average, a Jordan pair of sneakers is an estimated 139 dollars, nearly twice the price of its other Nike counterparts. 

The Jordan Brand has been quite successful to the point that the brand is considered a standalone shoe. What I am trying to say is although it still is a Nike product, it is regarded as a sneaker of its own standing. The Jordan brand is now at a point that it has grown outside basketball. Outside basketball? What do you mean? In simple terms it means that the Jordan brand now makes other kinds of sports shoes intended for other sports such as golf and tennis. 

Due to the Jordan brand, Nike is virtually in control of the sneaker game with an impressive 86 percent share in the once extremely competitive basketball sneaker market. An eyebrow raising 77 percent of national basketball association players wore either Nike sneakers or Jordans. When it comes to athleisure basketball shoes, Nike was 96 percent dominant in the market. Many may argue that Nike is partly the reason why Michael Jordan has a net worth of 2.1 billion dollars, but I will tell you this that the Jordan brand is easily above 10 billion dollars in net worth. I would actually argue that the Jordan brand is what gives Nike the edge over fearsome competitors Adidas who have been unable to produce such a revolutionary brand. The brand has around a 10 percent yearly increase in sales, and last year accounted for 8 percent of Nike's total sales. 

The Jordan craze: why we are all buzzing for Nike Air Jordans

The craze in Jordans lies in its unique designs, flashy colors, rebellious personality, brilliant marketing, and undoubtedly the success of Michael Jordan on the basketball court. And even after Michael Jordan’s retirement way back in the year 2003, Air Jordan sneakers continue to be widely sought after, collected and worn by everyone who appreciates the history surrounding the shoe and the figure they represent and their quality.

The new Jordan craze: a spark drove by Netflix film the last dance.

 The success of MJ on the court's influence on the shoes was cemented in 2019 after the release of the last dance. The last dance is a Netflix and ESPN film that covers the career of Michael Jordan with a focus on the 1997 season. After the short series had aired and completed, the sale of all Jordan series shoes sored to even greater heights never imagined before. 

The highly anticipated footage of MJ from The Last Dance finally hit the screens, reviving everything associated with the brand that is Jordan sparking new life into it. The documentary aired is a 10 part series. It recorded unbelievable ratings and, in the process, reignited the Jordan conversation. Popular social media platform Twitter claimed that there were more than 11 million Tweets that were about The Last Dance when the series aired. When the final episode was aired, two-thirds of the trending topics were in relation to the documentary. Basically, what I am trying to put across is that The Last Dance, just like the controversies when Jordans first came, has served as a massive advertising campaign for Jordan manufacturers. As the shoes have gone back to being popularly fashionable. 

For example, in one online auction, there was a fearsome bid for Nike Air Jordans that had been signed by Michael Jordan himself. The influence of the film was evident as the bidders were as young as 19 year olds. This showed that bidders were not only those who were getting feelings of nostalgia from the long-gone Jordan era but had sparked a craze among post-Jordan era teenagers. The sneakers were eventually sold for a staggering 615,000 dollars. This set a new world record as the shoes became the highest auctioned pair of sneakers in the history of humankind.

It is now approaching two decades since the 14-time NBA All-Star Michael Jordan hanged his boots in 2003. Despite the fact that MJs carrier is long dead and buried, Nike's Air Jordan brand sales continue to rise. Don’t believe me? What if I told you that the Jordan brand recorded its first billion dollar quarter in terms of sales last December? Yes! A billion dollars’ worth of sales in one quarter. How? A new generation is coming up who still idolize Michael Jordan without ever having lived through the career of what many consider the greatest basketball player of all time. The only reason that they have such reverence for the man as to the point of obsessing over his shoes is thanks to films such as the last dance. Since the series enables them to experience a taste of Jordan's once in a century career, it inspires these kids who keep the craze over the shoes long after Jordan's career shutdown.

The newly found popularity has led to online shopping and selling companies and stores seeing record-breaking sales as people from across the world fight to get a pair for themselves. According to sneaker vendors, a pair of Air Jordan 1s that are in good conditioning has been selling for an estimated price of around 7,000 dollars. Note that although authentic, these are unsigned pairs of Air Jordans. Their only attraction is that they are the first of a series, thus relatively rare currently. The craze for these old babies signifies a new breed of shoe collectors hence the high resale value.


Prior to the documentary’s release, The Air Jordan 1s resale value was around 3000 dollars. It is very evidential the difference that the film has made with an increase in resale value that is almost at 150 percent. This is phenomenal by any business standards you may consider. 

Getting you wearing the right sneakers: a little walkthrough to making sure you are rocking the perfect pair

All this talk about Jordans or the mention of the last dance has probably made you want to get your own "perfect sneakers." Well, worry not; below is a guide to walk you through and to get you flossing down the streets with the pair that clinch on to you like they were modeled around you, just like the Jordans were made for MJ.

But first, before we get to that, we need to consider some basic need to know about sneakers, which will help us think in the right direction before buying them.

THE GOLDEN AGE OF SNEAKERS: A WALKTHROUGH

So how are sneakers, and where are sneakers made?

Step one: Designing the shoe

The first step to go about in the art of making the sneaker is designing the sneaker. When creating a sneaker, the designers try to make the sneaker have a character of its own. This can be done by adding unique patterns and shapes to the upper of the shoe and, in some shoes, can be done by adding a feature such as springs to the midsole. The designers also make the shoe in a way that it will serve its intended purpose while still being comfortable. Therefore designers consider factors such as: what environment is the shoe going to be used in?  What is the shoe going to be used for? What secondary activities will the shoe be used for? How long do they want the shoe to last? After the MJ era designers, these days often not only ask the public for opinions on shoe designs but also idolized athletes. The design of the shoes is done by a team who then agree on which shoe best delivers what they think the market wants. Once a design is fronted and chosen, it moves on to the next step, make it a workable shoe.

Step two: developing the shoe

This takes place after the design concept has been chosen and edited. Basically, this is the time where the ideas and drawings are turned into a new sneaker. At this stage is where the sneaker developer joins the designing team to move the project from the drawing board to the factory. The developer is someone who is an experienced technician when it comes to transforming the drawings and sneaker concepts into instructions that are used in the factory. The development phase usually starts with your basic drawing and is finished way later with a sample of the designed shoe in the hands of a salesman. The salesman is the one with the final say of whether the shoe will sell or not.

The designing panel, together with the developer, work to create a detailed technology pack. The tech pack is a set of specifications and refined drawings meant to turn the design into a new sports shoe, basically a blueprint for the people at the factory. These drawings and documents contain very detailed information on every aspect of the sneaker from the upper to the insole to the outsole that’s at the bottom. What are these specifications? Well, these specifications include the name of each part of the shoe, the material they require for sure. It also includes where to acquire the material, the thickness, and the color they want it to be. The spec additionally includes information on the shoe last, the logo design, sneaker design details, emboss or deboss effects, among other things. Other extra features in the tech pack may include a sample of the intended shoe product, material swatches, detailed photos that can be accompanied by any other notes that help build the sneaker samples.

The design and development area is normally never the same place as the factory. Actually, most of the time, they are across the content in china due to its cheap labor and production efficiency. However, other countries do make sneakers. Actually, most power players such as Nike, Adidas, and reebok rely on the labor force of The People's Republic of China. What sneakers aren’t made in China?

Due to this glaring distance issue, it would be cumbersome for the developer to physically go there. The solution to this is that the sneaker development tech pack can either be e-mailed or sent by a courier service. In rare cases, the development pack can be hand-carried by the developer and taken to the factory. At this point in the development process, the developer’s responsibility becomes ensuring that the now the sample sneakers are built to satisfaction.

Step three: ordering and preparing the shoe material

The materials that they want to be featured on the sneaker are acquired from their trusted vendor or supplier. Materials that are bought can range from blown rubber, black rubber, and foam. Other commonly sought-after materials include leather, textile, and plastics. Once the package is delivered of the materials, undergo small processing in the plant where they are cut, recolored, printed on, and laminated in accordance with the specs received from the developer. They are then sewn together. After this, the materials are ready to move on to the next step, where they finally are turned into sneakers. 

Step four: the shoe last

The last is normally the starting point for every shoe design. The last is the most pivotal point in the entire shoemaking process. The shoe factory will start with the last; they then build the sneaker around it based on the designs and developer's instructions. The last’s shape determines how the sneaker fits, its performance, and style. It also defines the ergonomics of the shoe. The term ergonomics refers to understanding how other elements interact with human beings. The last is also what makes a sneaker specific for different activities such as playing basketball, mountain climbing, or running a mile on a track. A great shoe design means nothing if the last is not suited for the sneaker’s intended function.

Why is it called a last? The name last comes from an old English word laest, which means ‘footprint.’ The first shoe lasts can be dated back to Greek and Roman use as far back as the year 400 BCE! For a countless number of generations, the last has been crucial in determining the shape and how a shoe fits. The last is used in all the steps of the shoe making process and sets not only the size but also the silhouette, and outline of the shoe. It also plays a pivotal role throughout the entire production of the shoe, starting from the design phase through to the process of development and all the way to the production assembly line.

The modern-day version of a shoe last is not an actual replica of the human foot. The last is of close resemblance to the human foot. The difference is due to the consideration of natural articulation and volumetric changes when making a last in relation to when the foot moves and or flexes. High quality running, walking, or basketball shoe will have a well thought out and developed last. To develop a last, the expertise of a shoemaker, kinesiologist, and podiatrists are often sought after to acquire the most appropriate biomechanical shape. 

The shoe last consists of several parts that guide the shoemaker. The parts are the bottom plate, feather line, shank, and tack hole on the bottom side. On the upper, it consists of toe recession, hinge pins, a vent, and a cuboid. The last is essentially a rough model that has a foot-shaped form that can be made of molding plastic, carved wood, cast aluminum, or even 3D printed plastic.

The difference between a human foot and a shoe last

 So how does the last differentiate from the human foot? Well, the surface of the last is smooth and firm with graceful transitions as compared to the human foot, which has an irregular shape with areas of soft and wrinkled surfaces. Unlike human feet, most lasts don't have individual toes, even for a sandal last. A sandal last will mostly have a slot for the toe post location, although a new trend in shoes is requiring lasts with toes. Despite this, toed lasts still remain extremely rare.

Another factor is that the size in terms of girth around the foot is larger in a shoe last than an actual foot. This is due to accounting of the changes in shape and size as the foot flexes when walking, running, or jumping, or even under a load. The toe spring present in a last is also another non-existent feature in the anatomy of a human foot. The toe spring is featured as it aids in walking and also helps the shoe to bend with the foot without it wrinkling. The heel pitch that lifts your heel off the floor in a shoe is another feature that is non-existent in the human foot.

Additionally, lasts also happen to be longer than the foot. The extra length is meant to allow the foot to move inside the shoe when walking or running and thus avoid the shoe squeezing you as you run. The general shape of a shoe last, and its extended length, are meant to allow it to account for several differing foot types such as high arc, low arc, and medium arc feet, etc. The extra length on the toe tip of a last gives the designer a chance to mend the shoe according to fashion trends and his own specifications.


How the shoe last is used

The shoe designers and developers will try and fit in the sketches of a new design directly onto the last’s surface. They may also draw the new design on paper while using the two-dimensional version of the last silhouette as a guide. For the designer to draw an accurate design, it is important that the designer must follow the outline shape of the last bottom.

The shoe last is basically where the designer shapes his art form that becomes your sneaker, but many do not know this. Therefore it can be considered as an unseen structure that shapes the sculptural art of modern footwear designers. If we were to proceed with style only and the consideration of how the human foot works were set aside, then the shoe would not be workable. The shoe itself, the shoe pattern, and shoe last all play a role in transforming the human foot into a sports instrument, a mode of transportation, a tool for work, and even an object of desirable object.      

Step five: assembling the outsole

The outsole and the upper in a rubber shoe are cemented together after being prepared separately. How is the sole of a rubber shoe made?

Well, the rubber sole of a sneaker is made by molding and cementing rubber compounds together. Shoe rubber is made by heating rubber and sulfur together. The technique was invented by Goodyear in the 19th century. The process is called vulcanization. This process is used to make the soles of most, if not all, of all the rubber shoes in the market. 

The first step in this process is rubber outsole pressing. In this process, shoe molds are used to make two parts the midsole and the outsole. The outsole is normally the first to be prepped with background color and color for a logo as well. After the color is added, the middle plate is closed, and then raw rubber is inserted into the mold, where it will be heated till molten and flow in such that it forms the outsole. The mold that is filled with rubber is closed and heated for a short time to create the outsole of the sneaker. Once out of the heat source, an oven, any excess rubber present is cut away, leaving you with a perfectly formed outsole. Formed by black rubber.

Another major step is the rubber midsole pressing. Unlike the outsole for the midsole requires a heel color in place of a logo and background color. Raw rubber is placed in the mold. This will be used to form the forefront. The mold is then put back into the oven and heated to form the midsole, mainly formed by blown rubber. 

The final step is fusing or cementing the midsole and outsole.  To fuse the insole and outsole is the final step that is necessary to form a finished product that is the rubber sole. Once fusion is complete, any additional rubber is cut away. The then beautiful and complete rubber sole is now completed and the only step left is cementation with the upper of the shoe. This method has been used to make rubber soles of shoes for almost 150 years now.

It is important to know that this process can be different depending on what purpose the sole is intended for. Some soles need proofing to make them durable and other techniques such as tooling. But even with these variations, the base elements in the process is the same. This technique is, therefore, universal. Most factories prefer to import already made soles as the process is messy and is only efficient and profitable if you specialize in making the soles and produce large amounts of some as it is quite labor-intensive.

After cementation, the shoes are then packaged and shipped to local shops for you to fit them.

Fitting shoes in a store: a basic guide of acquiring the right size

How sneakers fit is a pivotal piece when buying sports shoes. Getting the right size of a shoe is actually one of the most important and overlooked aspects when fitting a shoe. Notice how I said the size and not length because that is how size is overlooked by focusing too much on length. Size should account for girth, toe shape length, and all other dimensions on your feet, just like the way it is considered on the last of a shoe. The right size of a shoe will allow for slight movement and will therefore be comfy and breathable. "There is no such thing as being a size of a certain shoe even if you wear that size particularly,” this principle is based on how sneakers should fit- Reddit

The most important principle to consider when fitting a shoe is concerned with something called the flex point. Not only does any sole of a shoe have a flex point, but also your own foot has a natural flex point. The flex point in a shoe is the part where the shoe wants to bend and is usually the most flexible part of the outsole. The flex point in your foot is where your foot normally stretches or bends during dorsiflexion and or plantar flexion. If you have a shoe that fits you perfectly, the flex point of the shoe will line up with the flex point of your own foot. This will translate into the formation of creases between the toe support and the lacing of your shoe. If the flex points are not in alignment, your foot will move forwards and backward as you move, which can easily be identified as discomfort on your plantar. The toe support may also pinch down if the shoe is too big due to an additional room. So how do you identify whether your shoe is too big or small?

How to know that the shoe you are wearing is too big? Or too small?

When shoes are too big, there will be several signs starting with discomfort on the shoe wearer's side. The discomfort will be expressed when running or taking a normal stride as the shoe slides back and forth, causing irritation on your plantar side. Also, your toes may keep hitting the edge of the shoe makes you quite uncomfortable. Discomfort may also be expressed when you land from a jump, and your feet slide inside the shoe.

Another sign that the shoe you are wearing is too big is overlapping laces. What do I mean by overlapping laces? Well, if you have a pair of sneakers that need you to tighten them so that you can comfortably fit in them, then you should consider that you are wearing a size that is too big. Also, if when you tighten your laces, this causes the opposite ends of the lace hoes to touch, then your shoe is definitely too big.

Another factor to consider that seems rather obvious is whether there is space within the shoe. If you stretch your toes out, how much space is there? Can you move your foot side to side inside the shoe? If yes, that shoe is too big!

THE GOLDEN AGE OF SNEAKERS: A WALKTHROUGH

When shoes are too small

How do you know when your shoes are too small? After all, most people believe tight shoes give you the best balance. I am here and doubling down to tell you that it is indeed a FALSE fact. Wearing tight shoes is absolutely unnecessary and can cause adverse health effects. Stretching small shoes is also not a smart idea. To prevent you from getting shoes that are too small, below are some tips, tricks, and clues as to the appearance and feel of a shoe that is too small for you. These tips and tricks include:

When wearing a shoe, you might experience something often referred to as puzzle toes. What does it mean when I say puzzle toes? Well, if when you wear a shoe, your toes fit tightly together like pieces in a puzzle, then that is an example of puzzle toes. Also, if when you wear a shoe and your toes face anywhere other than forwards, then you are also a strong candidate for puzzle toes. What does it mean when you have puzzle toes, it is quite simple, really. Your shoe is too small, consider getting a bigger size!

The second sign that you may be wearing a shoe that is too small for you is actually quite a common and obvious sign, low comfort levels. If you feel pressed sweaty and caged when wearing a shoe or constant pain on your toes, then your shoe is definitely small. Another sign may be the formation of blisters and calluses on your toes. A fitting shoe should have ample space to allow your toes to move freely.

Additionally, this was mentioned on puzzle toes, but just as a point of emphasis, your toes should always face forward. You might have slightly free toes, but if they all don't face frontwards, those shoes are too small. The danger of this is that your toes can undergo atrophy and get stuck in that position forever. So, please change your shoes before this happens.

As I said earlier, there is nothing such as shoe size for your foot. Different materials will require you to fit different sizes. Some shoes may appear big on the outside but are actually quite small on the inside. This especially rampant with rubber shoes. Also, some materials need a little bit of space as they are not breathable. It is important to make sure a shoe is breathable. Otherwise, you can create cultures for things such as athlete's foot. If you buy a shoe and you find that it is small on the inside despite looking big on the outside, please do not hesitate to take that sneaker back to the store.

In addition to that, another trick for you to use and find out whether the shoes are too small is by pushing your feet all the way to the end of your shoe. Now try and fit your index finger inside the heel side of your shoe. Can it fit? If yes, then your shoe is the right size. If no, by no, I mean too tight and lacking any room for movement, then it is recommended that you sought after a new shoe or get it expanded right away.

One way of telling the right size for your foot is by using a device known as a Brannock device. It gives you a two-dimensional information on your foot. This may not give you an actual image of the size of your foot as a human foot is three dimensional.

So how do you fit in the right sneaker size?

Rubber shoes or sneakers tend to allow a bit more room for play when it comes to fitting. They have a rather flexible woven upper and can be termed as less structured compared to other shoes. Therefore due to this room, sneakers tend to be more forgiving when it comes to fitting. The general advice when choosing a sneaker still remains the same. When considering the flex point, also consider that the widest portion of the sneaker should be in line with the widest point of your foot. You should also remember that stretching your shoe using your foot is extremely not advisable, especially if the sneakers are made from a rather light material. Stick with a size that you find comfortable for you and suitable for its intended use.

How much should I be spending on sneakers: how often should I be buying a pair?

You aren’t too sure if you invest too much or too little into your sneaker game. I mean, someone bought sneakers for 615,000 dollars! Or you aren't sure if yours are worn out. So, how often should I buy new sneakers? 

Well, the first thing you need to know is it is essentially not a matter of time. What should determine if you need new sneakers or not is a question of how far? How much have you walked or ran with your sneakers? According to experts, if you run with your shoes for a total of 300 to 400 miles, then it's high time you budget off for a new pair of shoes.

Another determining factor is where and what for have you been using your shoe to do. If your sneakers were silent but now make a tapping sound when you use them, then it's time you went out and got new shoes. If you feel pain on the sole of your feet when you run, you should also consider getting new shoes. If the threads on the woven side of your shoe are coming off, get new shoes. If the soles of your sneakers are coming off and now you have infamous laughing shoes get new shoes. It is actually about shoe condition and not the latest season at the Nike shop. Basically, it is an accumulation of several factors that signify it is time for you to go get a new pair of sneakers.

At the end of the day, the decision to buy new shoes is personal. If you wish to be a collector and buy as often as possible, there is no problem. The only issue is if you have shoes that don't fit right or are worn out as they are health risks to your feet.

The bottom line

The Jordan franchise is at the top of the sneaker game. Not only is it at the top, but it can essentially be credited for creating the modern-day sneaker. The air Jordan was the first shoe to free people from the mentality that rubbers should be white, plain, and boring. The bad boy states us shoe has been there for 36 years now and counting and is still beloved by many.

The process of producing a shoe borders between being fairly simple and complicated sequential steps of events that need to be done over the course of several months. Whichever view you take on it, we can all agree that the process of making a sneaker is an art form of its own.

Fitting the right size of a shoe is quite important for not only your comfort-ability but also your health and to get you feeling confident in front of people. Also, several factors such as how far are essential in determining if it is high time you got new shoes.

We hope that our bits of advice will be informative enough for you to up your sneaker talk and sneaker game overall.

THE GOLDEN AGE OF SNEAKERS: A WALKTHROUGH


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