What Is Unique About ASICS?

When it comes to athletic footwear, there are a few big names that immediately come to mind. Nike, Adidas, and Puma are all well-known brands that are recognized worldwide. However, another brand has quietly been making waves in the sports and fitness world: ASICS. 

ASICS is a Japanese company that has been around since the 1940s, and they have made a name for themselves by producing high-quality athletic footwear and apparel. 

In this article, you'll explore what makes ASICS unique, from its focus on research and development to its commitment to creating shoes that meet the needs of every runner. 

Key Features Of ASICS 

Here are the key features that make ASICS unique from other well-known brands.

One key thing that separates ASICS is its dedication to research and development. This commitment is evident in the expansive ASICS Institute of Sport Science, which employs over 200 scientists, engineers, and other experts in the field of sports technology.

The Institute is responsible for conducting a wide range of research on topics such as biomechanics, injury prevention, and performance enhancement. Through this research, ASICS can develop and refine its products to ensure that they are providing the best possible experience for runners of all levels.

One area in which ASICS has made significant strides is in its use of data and technology to inform the design and development of its products. For example, they use a tool called the Foot ID system to analyze the way that runners move, including their gait and foot strike. 

This information is then used to create shoes that are tailored to the individual needs of each runner, helping to prevent injuries and improve performance. In addition to their work at the Institute, ASICS also partners with a number of outside organizations to further their research and development efforts. 

For example, they have a collaboration with the Tokyo Institute of Technology to develop new materials and technologies for use in their shoes.

Another thing that makes ASICS unique is its commitment to creating shoes that meet the needs of every runner. Whether you're a beginner or a seasoned pro, ASICS offers a wide range of shoes designed to suit your individual needs and preferences.

For example, they offer shoes with a variety of different features, such as extra cushioning for those who need additional support or a lightweight design for those who prefer a minimalist feel. They also offer shoes with different levels of stability, which is particularly important for runners who overpronate or under pronate.

In addition to offering a wide range of shoe options, ASICS is committed to ensuring their shoes are accessible to runners of all budgets. While some of their boots are at the higher end of the price spectrum, they offer more affordable options that still provide excellent quality and performance.

In recent years, there has been a growing focus on sustainability in the fashion and footwear industries. ASICS has taken note of this trend and has made significant strides in reducing its environmental impact.

One of the key ways they have done this is by incorporating recycled materials into their products. For example, some of their shoes are made with recycled polyester and recycled rubber. They also use a process called "flyte foam" to create cushioning in their shoes that is both lightweight and environmentally friendly.

In addition to its use of recycled materials, ASICS has also made a commitment to reducing its carbon footprint. They have set a goal to reduce their carbon emissions by 55% by 2030, and they have already made progress in this area by switching to renewable energy sources in their factories and offices.

Functionality is another thing that sets ASICS apart from other athletic brands is their focus. ASICS designs its products with the athlete in mind, ensuring that every aspect of its footwear and apparel serves a purpose. For example, ASICS running shoes are created with features that help reduce the impact of running on your joints. 

The company's Gel technology, for example, provides extra cushioning and shock absorption to help protect your feet and legs during long runs. ASICS also offers a range of apparel designed specifically for different sports and activities. 

For example, their volleyball shoes are designed to provide extra grip and stability on the court, while their tennis shoes are designed to support quick lateral movements. ASICS clothing is also designed with the athlete in mind, with features like moisture-wicking fabric to keep you dry during intense workouts.

Another unique aspect of ASICS is its commitment to innovation in design. The company invests heavily in research and development to create products that are not only functional but also innovative. ASICS has developed a range of technologies that are used in their footwear and apparel, such as FlyteFoam, a lightweight and durable foam used in their running shoes.

ASICS also uses innovative design elements in their products, such as the Trusstic System, which is a support structure in their shoes that helps to reduce the weight of the shoe without sacrificing stability or support. Other design features include the Impact Guidance System, which enhances the foot's natural gait, and FluidRide, which provides extra cushioning and bounce.

ASICS is also committed to giving back to the community. The company sponsors several events and programs aimed at promoting fitness and wellness. For example, ASICS sponsors the ASICS World Ekiden, a global relay marathon event that brings together runners worldwide. 

The company also sponsors the ASICS Beat the Sun challenge, which is a team relay race that takes place over the course of one day, starting and finishing at sunrise and sunset.

ASICS also supports a number of charitable organizations, such as the Special Olympics and the It's On Us campaign, which aims to end sexual assault on college campuses.

Final Thoughts

ASICS is a brand that is committed to creating high-quality athletic footwear and apparel that is designed to help athletes perform at their best. The company's focus on functionality, innovation, sustainability, and community involvement sets them apart from other athletic brands.

Whether you are a serious athlete or someone who enjoys staying active, ASICS has a product that can help you achieve your goals. You can also customize trendy shoes from Freaky Shoes.