Is Zappos Legit or Fake? (Expert Review with Screenshots)

“Is Zappos legit or fake?” is one of the biggest doubts people have about online shoe stores. It's understandable, too. Nobody wants to get scammed or stuck with fake products.

That’s exactly why we decided to test Zappos ourselves by buying, returning, and talking to their team.

What we found is simple: Zappos is 100% legit. It’s owned by Amazon, which means strong support and security from start to finish. They sell only real, brand-new shoes. They offer free shipping both ways. And yes, you get a full year to return your shoes if something feels off.

In this review, we’ll share everything we discovered about Zappos (with screenshots). You will also learn:

• The return and exchange policy of the company

• How many shoe brands are sold on the site

• Online ratings, and much more.

Keep reading.

Key Takeaways

• Zappos is owned by Amazon, so it's backed by a trusted name.

• You get a full 365 days to return shoes, with free return shipping.

• Every pair is brand-new and shipped in original boxes.

• Zappos doesn’t use third-party sellers, so there’s no risk of fakes.

• Shipping is always free, and it’s fast too.

• Their customer service is actually helpful — we got replies in 2 minutes.

• Thousands of real, verified reviews help you choose the right shoes.

• Zappos gives back with programs that support schools, shelters, and the environment.

What is Zappos? (Everything to Know)

Zappos is an online retailer that started in 1999 with a simple mission: to make buying shoes online easy and fun. Over time, it grew into a giant trusted by millions of Americans. In 2009, Amazon bought Zappos, which made it even bigger and stronger.

When we ordered from Zappos for the first time, what stood out was how easy everything felt. The website didn’t confuse us with too many options at once. We could sort by size, style, color, or even by width, which not every site offers.

The search bar makes it really easy to find what you need. The layout isn’t cluttered or confusing — just clean and easy to follow.

At the top, the categories are clearly labeled: New, Women, Men, Kids, Brands, Sports, Collections, and Sale. You don’t have to click through a bunch of menus to get to what you want. In our experience, this kind of setup saves time and makes shopping feel less stressful.

Is Zappos Legit or Fake? (What to Know)

Zappos is 100 percent legit. The company was founded by Nick Swinmurn two decades ago and is now owned by Amazon. Plus, it has over 4.6 stars on the Google Play Store and 4.7 ratings out of 5 on Apple’s App Store.

We have ordered from Zappos many times over the years. From our own experience, we can say without any doubt that Zappos is a legitimate site. We have:

• Tested their service

• Returned products

• Talked to their support team

• Looked deep into their background.

Here are 15 reasons why we trust Zappos:

Reason 1: Owned by Amazon

Did you know Amazon owns Zappos? It’s true. In our opinion, this guarantees a high level of trust, security, and service quality. When we found out that Amazon bought Zappos back in 2009 for about $1.2 billion, it gave us even more confidence to shop there. It’s because Amazon is extremely careful about the brands it supports.

Every order we placed had clear payment processing. We have never worried about scams, fake products, or lost money when buying from Zappos.

Plus, when we looked deeper, we found that Amazon didn’t change what made Zappos special. Zappos still runs with the same friendly, customer-first attitude it started with. But now, it also has stronger logistics and a bigger inventory because of Amazon’s support.

Reason 2: Long-Standing Reputation

Zappos has been in business since 1999, proving its legitimacy and reliability. It means they have kept customers happy for over 25 years, which is unbelievable. A company cannot survive two and a half decades by accident or by fraud.

We first heard about Zappos when online shopping was just starting to become popular. Even back then, they stood out for being honest and easy to work with.

From our own orders, we can tell you that the quality, service, and honesty have been the same every time. We have bought hiking boots, running shoes, dress shoes, and even sandals from them.

Reason 3: Exceptional Customer Service

Zappos is famous for its 24/7 customer service, which many people have praised on platforms like Reddit. But we wanted to test Zappos’ custom service ourselves.

We sent a message at exactly 11:07 AM, asking if we could return a product after wearing it. Within just two minutes, we got a clear reply from a real representative. That kind of speed impressed us.

Here’s the screenshot of our live chat:

We have tested their customer service many times ourselves. Whether we called, chatted, or emailed, we always spoke to real people who actually cared about solving our problem.

Reason 4: 365-Day Return Policy

Another reason Zappos is legit is that it offers a 365-day return policy. It’s a big thing, as it allows free returns and exchanges for a full year after purchase.

When we first heard about the 365-day return policy at Zappos, we honestly thought it was too good to be true. But we have tested it ourselves, and it works exactly as promised.

The best part? Returns are always free if you're in the U.S. However, you should be aware of a few key points of Zappos’ return policy:

• Items must be unworn, in their original condition, and in original packaging.

• Final Sale items are not returnable.

• Some products include a security tag. If it’s missing or damaged, you may not get a refund.

• Returns can take up to 30 days to process after reaching the Zappos fulfillment center.

We contacted Zappos to find out how they will refund our money. The company gave us these options:

• Credit/Debit cards: Up to 10 business days

• Apple Pay: Up to 10 business days

• PayPal: Up to 30 business days

• International cards: Up to 30 business days

• AfterPay: Up to 20 business days

• Zappos Gift Cards: Up to 24 hours

Another thing we noticed is that Zappos lets you exchange items just as easily. When we wanted to swap a pair of running shoes for a different size, they sent the new pair right away, even before we returned the old ones.

Here’s how to exchange items on Zappos:

• If eligible, you can process an exchange directly through your Zappos.com account.

• Only one item can be exchanged at a time from each order.

• There’s a one-hour wait before another item from the same order can be exchanged.

• Next-business-day shipping is free (except for PO boxes, military addresses, or U.S. territories, which use USPS).

If self-service isn’t available, Zappos Customer Service can help set up the exchange.

But remember: Final Sale items and guest checkout orders can’t be exchanged.
When you start an exchange at Zappos, the value of the item you're returning is first turned into either an e-Gift Card or an Exchange Voucher. Zappos uses that credit right away to ship your replacement item, so you don’t have to wait.

After that, you have 14 days to return the original item. If Zappos doesn't get it back in time, they will charge your card for the item.

If you later decide to return the replacement item, your refund will go back to either the e-Gift Card or your original payment method, depending on how the exchange was processed.

Reason 5: Free Shipping (Both Ways)

Zappos provides free shipping on all orders and free return shipping for all exchanges and returns.

Shipping costs can often kill a good deal, especially when ordering shoes. But when we shop on Zappos, we never have to worry about that. Every single order we placed, whether it was a $40 pair of sandals or a $200 pair of boots, shipped for free.

In fact, some customers even qualify for free expedited shipping through Zappos VIP.

Where Zappos Ships:

• Ships to all U.S. states, U.S. territories, and military APO/FPO addresses.

• P.O. box orders and military addresses ship via USPS.

What impressed us even more was how fast their shipping is. Most of our orders arrived in about two to three days, even without paying for any express service. However, a Zappos employee told us that Orders going to remote or non-mainland areas may take extra time.

Moreover, keep the following Zappos shipping policy points in mind:

• Multiple shipping options with estimated delivery dates are shown at checkout.

• Even with free shipping, delivery is usually fast.

• Some products (like watches with lithium batteries) can’t be shipped with expedited options.

• Expedited shipping is not available for orders outside the continental U.S.

The free shipping also applies if you need to send something back. When we returned a pair of sneakers because the fit was too narrow, we printed a prepaid label straight from our account and dropped the package off at the nearest UPS store. We didn’t pay a cent for the return.

In our opinion, this kind of free shipping policy removes the two biggest worries in online shopping:

• Shipping costs 

• Return hassles.

Reason 6: Authentic, Brand-New Products

Zappos sells only authentic, brand-new products from trusted brands. The top ones are:

• Nike

• Adidas

• ASICS

• Birkenstocks

• New Balance.

Every single time we have ordered from Zappos, the products have arrived properly boxed. We have never received anything that felt second-hand, refurbished, or fake.

One time, we ordered a pair of Nike V2K, and the experience said it all. The shoes came in the original Nike box, still packed with tissue paper and factory tags attached. The smell, the feel, even the stitching — everything matched.

When we researched it further, we learned that Zappos works directly with brands and authorized distributors. They do not allow third-party sellers to list random products on their site.

Reason 7: Highly Secure Website

IT experts call Zappos legit because the site uses HTTPS encryption and regular security audits. These are crucial to protect customer data and payment details.

When we shop online, security is something we take seriously. We always check if a site has HTTPS in the address bar because it means the site encrypts any data we send, like credit card numbers or addresses. Zappos has always been HTTPS-secured whenever we visited.

We also looked into their practices more deeply. Zappos goes through regular security audits to stay compliant with major standards like PCI DSS (Payment Card Industry Data Security Standard). In simple terms, this means they meet tough rules about how customer information must be handled.

From our own experience, we have never had any security issues when ordering from Zappos. Payments go through smoothly, and we get confirmation emails right away. And most importantly, we have never seen any unauthorized charges after shopping there.

Reason 8: Thousands of Verified Customer Reviews

Zappos products come with real, verified reviews from thousands of actual buyers. In our experience, the reviews make the company feel more like a trusted community than just an online store. And since they’re verified, we know they’re not fake or made-up by sellers.

Moreover, you can read positive reviews about Zappos on other platforms. Take Reddit as an example. You can see a lot of queries about Zappos, and people have mostly replied with positive things.

Similarly, you can read Quora posts about whether Zappos is a reliable brand, and most people have written that they trust it.

Reason 9: Online Ratings (Across Platforms)

Zappos has strong ratings across major platforms, which shows that it is a 100 percent legit site.

Most ratings are strong, especially where users interact with the Zappos app and support. We did notice the low Trustpilot score, but what stood out to us was how Zappos actually responds to reviews there — calmly, professionally, and with real solutions.

Reason 10: Award-Winning Company Culture

Zappos is known for having one of the most respected workplace cultures in the retail industry.

We believe that matters because happy employees usually mean better customer experiences. And that’s exactly what we’ve felt when contacting their support or asking questions about sizing, returns, or exchanges.

Zappos has been recognized for everything from ethical practices to employee well-being.

Reason 11: Community Involvement

One of the biggest reasons Zappos is a reliable brand is that it gives back through multiple community programs. The company runs a whole platform called Zappos for Good, where they support a wide range of causes. Here are just a few of the ones we looked into:

• Soles4Souls: Zappos collects gently used shoes and clothing to give to people in need or to help entrepreneurs in developing countries.

• Kids in Need Foundation (KINF): They donate school supplies to students in underfunded areas across the U.S.

• Spread the Word Nevada: Zappos helps deliver new and gently used books to promote reading among children in underserved communities.

• Cotton’s Blue Jeans Go Green™ Program: Customers can donate old jeans, which are turned into insulation for low-income homes.

• Native Shoes Remix Project: Used shoes are turned into playground materials, supporting sustainability and play for kids.

• Pawlidayz and Friends on Us Fridays: These programs help sponsor pet adoptions, getting thousands of animals into loving homes.

Reason 12: Active Social Media Presence

Zappos has active, verified accounts on Instagram, Facebook, Twitter, and other major platforms. We regularly visit their pages for updates, coupons, or any announcements.

Here’s a table about their social media pages:

We’ve seen behind-the-scenes videos, customer stories, product tips, and even support replies right in the comments. Their blue check marks also confirm those accounts are official and verified.

To us, this kind of visible, active presence is another solid sign that Zappos is the real deal. Scam sites don’t invest in real content or interact publicly like this.

Reason 13: Top Media Recognition

Zappos is a safe choice for everyone because of its media recognition. The brand has been featured in top outlets like Forbes, CNBC, and Business Insider for its customer service and shopping experience.

For example, Forbes highlighted Zappos as a pioneer in online customer satisfaction. Business Insider covered their customer-first return policy. CNBC even ran a segment on how Zappos built one of the most loyal online audiences in retail.

In our opinion, when respected news sources keep talking about a brand in a positive light, that means something.

Reason 14: No Third-Party Sellers

Zappos sells products directly, not through third-party sellers. This is a big deal because we’ve had bad experiences on other sites that let random sellers post their own listings. You never really know who’s shipping your order or if what you’re getting is even legit.

But with Zappos, every product comes straight from them. There’s no middleman, no marketplace confusion, and no risk of buying from an unknown seller. That gives us full confidence in what we’re buying.

Reason 15: Clear Contact Information

Still need more reasons? Well, we’ve got one more for you - Zappos is a legit site because you can find its contact information easily. You can get in touch in three ways:

When we shop online, we always check if a company lists real contact info. Zappos does, and it's easy to find right on their website.

More importantly, when we’ve called or emailed, we got responses from real humans — not auto replies or dead-end bots. Their support team is fast, polite, and actually listens. That’s rare now, and we think it says a lot about their legitimacy.

How to Stay Safe When Shopping on Zappos

Zappos is a legit and trusted site, but it’s always smart to shop carefully, no matter where you are. So, follow these tips:

• Shop only on the official site: Always use www.zappos.com. Avoid clicking through random ads or fake look-alike websites.

• Use your Zappos account: Logging into your account adds a layer of security and keeps track of your orders and returns.

• Check for HTTPS: The site should always start with “https://” to make sure your data is encrypted.

• Look for the security tag: Some high-value items ship with a tag that must be attached for a return. Keep it on until you’re sure.

• Avoid sharing login info: Don’t share your Zappos account or password with anyone.

• Use a credit card or trusted payment method: We’ve found credit cards offer stronger fraud protection than debit cards.

How to Return Shoes on Zappos

Returning shoes on Zappos is easy if you follow the right steps:

• Log in to your Zappos account: Go to “My Account” and find the order you want to return.

• Select the item: Choose the shoes you want to return and click “Return this item.”

• Print the prepaid return label: Zappos will generate a free UPS shipping label.

• Pack the shoes: Use the original packaging, and don’t forget the shoe box and tags.

• Drop it off: Take it to any UPS store or drop-off location.

• Track the return: You can check the return status right in your account.

• Wait for refund: It may take up to 30 days to process, but ours usually come within 10.

Before you return your shoes to Zappos, it’s crucial you understand the eligibility criteria. 

• Shoes must be unworn, in original packaging.

• Final Sale items cannot be returned.

• Items with damaged or missing security tags may be denied a refund.

How Many Shoe Brands Does Zappos Sell?

Zappos sells over 1,000 shoe brands, covering everything from athletic shoes to dress shoes to work boots. We’ve personally shopped across several categories, and the range is massive.

Below, we break down 8 of the most popular brands you’ll find on Zappos:

1. Nike

Nike is one of the most recognizable names on Zappos. We’ve bought running shoes, training shoes, and casual sneakers from them over the years. What stands out to us about Nike is their balance of comfort, performance, and design.

Most Nike shoes use advanced features like Air Zoom cushioning or Flyknit uppers. From our experience, these add real value, especially for runners or people on their feet all day. We've run in Nike shoes for miles, and they hold up extremely well.

Nike sizing is consistent, and Zappos shows size charts and real reviews to help you get the right fit. Whether you’re looking for gym shoes or everyday kicks, Nike options on Zappos rarely disappoint.

2. Adidas

Adidas is another top brand on Zappos, and one we turn to for casual wear and training shoes. We’ve worn the Ultraboost and Supernova models — both gave us incredible underfoot support and flexibility.

One reason we like Adidas is its focus on sustainability. Many of their shoes now use recycled materials without cutting corners on performance. You’ll also find solid arch support and a good mix of neutral and bold styles.

If you're someone who wants both comfort and looks, Adidas delivers. Plus, Zappos offers clear filters for foot type and activity level, which makes finding the right Adidas pair simple.

3. New Balance

For serious walking shoes, we always come back to New Balance. We’ve worn them on long travel days and even light hiking. Models like the 990 and 1540 are known for their premium cushioning and stability.

What sets New Balance apart is how well they cater to wide feet and foot problems. We have friends who deal with plantar fasciitis and won’t wear anything else. Zappos carries nearly the full range, including extra-wide sizes.

We’ve returned and exchanged New Balance shoes on Zappos without any hassle, which made us even more confident buying from them.

4. Brooks

If you’re a runner or someone who walks a lot, Brooks shoes on Zappos are worth checking out. We’ve used their Ghost and Adrenaline models and they’ve been game-changers.

What we love about Brooks is their attention to detail — things like heel support, forefoot flexibility, and breathable uppers really make a difference on long runs. Their shoes feel more like performance tools than just sneakers.

Zappos also gives detailed descriptions and running-specific filters to help match you with the right Brooks model based on your stride and arch.

5. HOKA

We first tried HOKA when we needed a shoe with serious shock absorption — and we’ve been loyal ever since. These shoes are built with thick midsoles, but they still feel light and easy to move in.

HOKA models like the Bondi and Clifton are designed for comfort during long walks or recovery days. We've used them after injury and felt the difference immediately.

Zappos does a great job showing HOKA features like stack height and heel drop so you know what you're getting. Plus, free returns help you try them risk-free.

6. Clarks

When we want dress shoes or boots that won’t hurt our feet after a few hours, we go with Clarks. On Zappos, the brand offers both classic and modern styles.

Their shoes often come with cushioned footbeds, real leather uppers, and decent arch support. We’ve worn Clarks boots to weddings and city walks — they’ve held up in both style and comfort.

Returns on Clarks are simple, which makes trying dress shoes online less stressful.

7. ASICS

ASICS is another strong athletic brand on Zappos. We’ve used the Gel-Kayano and Gel-Nimbus models for running and general training.

They’re known for shock absorption and structured support. For those who overpronate or need stability, ASICS offers solid choices.

What we like most is how ASICS pairs comfort with performance. And with Zappos showing real user feedback, we always know how the fit runs before we buy.

8. Timberland

For durable boots, Timberland is our go-to on Zappos. We’ve used them for hiking, working outdoors, and even just in winter weather.

Their waterproof leather and rugged soles make them ideal for tough use. Zappos also shows product weight, materials, and user sizing advice, which helps a lot when buying boots online.

Timberland shoes on Zappos are clearly the real deal — no fakes, no second-hand items, just authentic gear that lasts.

Does Zappos Sell Defective Shoes?

Zappos does not sell defective shoes on purpose or knowingly. All products listed on Zappos are brand new and authentic, and they come directly from trusted brands or official distributors.

We’ve bought shoes from them for years and have never received a pair that was worn, damaged, or clearly defective.

However, no system is perfect. Mistakes can happen during manufacturing or shipping. One time, we received a pair of sneakers that had a small glue mark on the midsole. It wasn’t a dealbreaker, but we reached out to Zappos to ask about it. They responded quickly, apologized, and offered a full exchange or refund.

We chose the exchange, and the new pair arrived in two days, in perfect condition.

Zappos also has a process in place for defective returns. If you receive something that’s damaged or flawed, you can return it for free, even if it’s been lightly worn. Their 365-day return policy covers defects, and their team is quick to approve returns when the product isn’t up to standard.

Are Zappos Shoes Good? (Let’s Find Out)

Yes, Zappos shoes are good. According to verified reviews, they’ve always met or exceeded expectations. Every shoe has been brand-new and true to size. Plus, your purchases are backed by one of the easiest return processes.

Now, the details.

They Sell Only Trusted Brands

Zappos doesn’t sell off-brand or fake shoes. Every shoe we’ve ordered came in original packaging, with all tags and papers included. That builds trust, and it's one of the main reasons we keep going back.

Over the years, we’ve worn Zappos shoes for running, hiking, weddings, work, and even recovery after injuries. The shoes held up great in every setting. That kind of performance only comes from brands that know what they’re doing.

They Offer Real Fit Help and Reviews

Here’s the thing: Shopping for shoes online used to feel risky. But Zappos makes it easy with clear sizing info, detailed product descriptions, and thousands of verified reviews. We've avoided bad fits just by reading what other real buyers shared.

For example, we were unsure about a trail running shoe’s arch support. Reviews mentioned it was great for flat feet — and they were right. That kind of real feedback is worth gold when you’re buying shoes online.

Their Returns Make Trying Shoes Risk-Free

We’ve returned shoes more than once — and not because they were bad, just because they didn’t fit quite right. Zappos accepted every return, no questions asked, and paid for the shipping both ways.

The 365-day return policy is a big deal. We once returned a pair after wearing them around the house for a week. There were no problems. That kind of flexibility makes it easy to buy with confidence.

Customer Support That Knows Shoes

Every time we’ve needed help, Zappos' support team knew what they were talking about. This makes a big difference when you’re buying shoes that cost over $100. It feels like talking to someone who actually wears the shoes, not someone reading a script.

Who is Zappos' Biggest Competitor?

Zappos has a few major competitors, but its biggest ones are Amazon, DSW, and Nordstrom. Each of these companies also sells shoes online, and they all offer a wide variety of brands, styles, and price points.

We’ve used them all and here’s how they stack up.

Amazon

Amazon is Zappos’ biggest competitor — and interestingly, also its parent company. While Zappos operates independently, Amazon sells shoes through both direct listings and third-party sellers. This makes Amazon a broader marketplace, but not always a safer one.

We’ve ordered shoes from Amazon before. The upside is the massive selection and sometimes lower prices. But the downside is dealing with third-party sellers, which can lead to sizing issues, fake items, or slow returns.

Zappos, in contrast, sells directly and manages its inventory. That means better quality control. While both offer fast shipping and good return policies, we’ve found Zappos to be more consistent and customer-focused.

DSW (Designer Shoe Warehouse)

DSW is another strong competitor of Zappos. They operate both online and in physical retail stores. Their focus is more on fashion footwear than athletic shoes, but they still carry big brands like Adidas, Converse, and Timberland.

We’ve shopped both in-store and online at DSW. Their rewards program is strong, and they often have promotions. However, their return policy is tighter, especially if you don’t have a receipt or bought during a sale.

Compared to Zappos, DSW’s inventory can be more style-driven and seasonal. We find Zappos better for specialty shoes like running, hiking, or wide-fit options. But DSW holds its own for trendy or budget-friendly picks.

Nordstrom

Nordstrom competes with Zappos in terms of service quality and premium selection. They carry many of the same brands, but often focus more on high-end, luxury, or fashion-first shoes.

We like Nordstrom’s in-store experience and clean online shopping layout. Their customer service is also excellent. But in our experience, Zappos beats them on shipping speed and return flexibility.

While Nordstrom offers free shipping and returns, the process can be a bit slower. Zappos' 365-day return window gives it a strong edge if you're unsure about your purchase.

Where is Zappos Located?

Zappos is headquartered in Las Vegas, Nevada. The full address is: Zappos.com LLC 400 E. Stewart Ave, Las Vegas, NV 89101. Their main office used to be in Henderson, Nevada, but in 2013, they moved to a historic building in downtown Las Vegas.

Their support team and warehouse operations also run from this location. When we’ve returned items or needed help, our shipments and support emails were handled quickly, thanks to this centralized setup.

Why Is Zappos Cheaper?

Zappos prices are often competitive, and sometimes even lower than physical stores. Here’s why:

• No middlemen: Zappos sells directly, so there’s no extra markup from third-party sellers.

• Strong supplier relationships: Zappos works closely with top brands, which helps them get better deals.

• Efficient online operations: No storefront overhead means they save on rent and staff.

• Frequent promotions: Zappos often runs sitewide sales, exclusive discounts, and VIP perks.

• Dynamic pricing: Like Amazon, Zappos adjusts prices based on inventory and demand.

• Volume-based pricing: They sell in large quantities, which helps them lower per-unit costs.

• Customer retention focus: Their model aims to keep buyers coming back — better prices help build loyalty.

How Does Zappos Shipping Work Internationally?

Zappos does not ship internationally. They only ship to the U.S., U.S. territories, military addresses (APO/FPO), and P.O. boxes. If you're outside the U.S., you won’t be able to check out or place an order directly on Zappos.com.

Some people try to use freight forwarders. That means you ship to a U.S. address (given by a third-party service) and they forward the package to your country. We’ve seen this work, but it comes with risk. Zappos won’t help if the package gets lost after it leaves the U.S.

Also, the free return policy only applies within the U.S. If you’re overseas and need to return something, you’ll have to pay for international return shipping. That’s expensive and slow. In our opinion, it’s not worth the hassle unless you really know what you’re doing.

If you’re outside the U.S., you’re better off checking your country’s Amazon site or brand stores like Nike, Adidas, or New Balance. They offer international shipping and customer support that Zappos just doesn’t cover right now.

Is Zappos Still in Business?

Yes, Zappos is still running and fully active. We recently ordered a pair of trail shoes from them and got our delivery within three days. The website, mobile app, and customer support are all working fine.

Some people wonder if Zappos shut down because they don’t hear about it as much. But Zappos has always been an online-only store. They don’t run ads like Amazon or have physical stores, so you might not see them unless you’re searching for shoes.

They’re owned by Amazon and still operate with their own staff, systems, and return policies. We’ve used their live chat recently and got real help in minutes. Everything feels just like it used to. From what we’ve seen, Zappos is here to stay.

How Do You Get Your Shoes from Zappos for Amazon?

Sometimes, you’ll see shoes on Amazon that say “Sold by Zappos.” That just means Zappos is listing a few items through Amazon’s platform. If you buy one of those, the shoes still ship from Zappos.

We’ve done this before and didn’t notice any difference in delivery or packaging. It still came in the same Zappos box with the same tracking updates.

But not all Zappos items are on Amazon. For the full selection — especially harder-to-find sizes or widths — we always go straight to Zappos.com.

Can You Use an Amazon Gift Card on Zappos?

No, you can’t use an Amazon gift card on Zappos. Even though Amazon owns Zappos, the two run on different systems. So their payment methods don’t cross over. Zappos accepts credit cards, PayPal, Apple Pay, and Zappos gift cards only.

If you only have Amazon credit to spend, you’ll need to shop directly on Amazon. You won’t be able to use that balance on the Zappos website.

We’ve bought Zappos gift cards before as gifts. That’s the better way to go if you want someone to buy from Zappos specifically.

Does Zappos Price Match?

No, Zappos does not price match with other sites or stores. We checked their policy and even asked customer support to be sure.

That means if you see the same shoe cheaper at Amazon or DSW, Zappos won’t adjust its price to match it. But here’s why we still use them: Zappos offers free shipping, free returns, and a full year to decide if you want to keep the shoes.

We’ve bought from cheaper places before, but had to deal with restocking fees or strict return rules. So even if Zappos costs a bit more sometimes, the ease and peace of mind make it worth it.

How to Use Zappos Code on Amazon

You can’t use a Zappos promo code on Amazon. We’ve tried it ourselves — Amazon doesn’t have any spot during checkout where you can enter Zappos codes.

Zappos promo codes only work on Zappos.com. You can enter them during the payment step. If you got a code from an email, promo, or loyalty reward, it won’t apply on Amazon.

If you find shoes listed by Zappos on Amazon, they’re still real, but you won’t be able to apply a Zappos code. For that, you have to go straight through the Zappos website.

FAQs

Can I Return Worn Shoes to Zappos?

Yes, you can return worn shoes to Zappos, but only if you wore them indoors for testing or if they are defective. Zappos’ return policy is generous, but it still requires that shoes be in original condition — meaning unworn outdoors, clean, and returned with the original packaging.

Note that if you’ve worn the shoes outside, they’ll likely show signs of wear. In that case, Zappos may reject the return unless there’s a clear defect like stitching coming undone or a sole peeling off.

Also, some shoes ship with a security tag attached. If you remove or damage that tag, the shoes may no longer qualify for a return, even if they look unworn.

Does Amazon Own Zappos? Who Is the Owner of Zappos?

Yes, Amazon owns Zappos. The company was acquired by Amazon back in 2009 in a deal worth around $1.2 billion. Since then, Zappos has remained a separate brand under the Amazon umbrella but still runs with its own leadership, customer support, and website.

Zappos still operates out of Las Vegas, Nevada, and is run independently from Amazon’s main e-commerce site. When we shop at Zappos, it doesn’t feel like Amazon. The product pages, account system, and support team are all unique to Zappos.

Does Zappos Sell Fake Shoes?

No, Zappos does not sell fake shoes. They sell only authentic, brand-new shoes from trusted brands and verified suppliers. Unlike some other online marketplaces, Zappos doesn’t allow third-party sellers on its platform. That means every product you see is stocked and shipped by Zappos directly.

They also provide detailed product descriptions, verified buyer reviews, and sizing tools that you usually only find from retailers working directly with the brands.

How Long Does Zappos Take to Ship?

Zappos shipping is fast and reliable. Most of our orders arrived within 2 to 4 business days, even with standard free shipping. In some cases, especially if you’re part of Zappos VIP, your order might ship even faster, sometimes overnight.

They ship to all U.S. states, U.S. territories, military addresses, and P.O. boxes. All shipping is completely free, which is one reason we keep going back.

At checkout, Zappos shows you the estimated delivery date based on your location and item availability. We’ve found those dates to be accurate. Our packages often arrive on time or earlier than expected.

Zappos uses major carriers like UPS and USPS. If you live in a remote area, delivery may take a little longer, but we’ve never had delays or shipping problems.

Does Zappos Sell Nike?

Yes, Zappos sells real Nike shoes. You’ll find popular models like Nike Air Zoom, Pegasus, Revolution, and Free RN. They also sell Nike sandals, slides, and everyday sneakers.

We’ve used the filters on Zappos to compare sizes, width, and features before ordering. It helped us avoid returns.

“Is Zappos legit or fake?” is one of the biggest doubts people have about online shoe stores. It's understandable, too. Nobody wants to get scammed or stuck with fake products.

That’s exactly why we decided to test Zappos ourselves by buying, returning, and talking to their team.

What we found is simple: Zappos is 100% legit. It’s owned by Amazon, which means strong support and security from start to finish. They sell only real, brand-new shoes. They offer free shipping both ways. And yes, you get a full year to return your shoes if something feels off.

In this review, we’ll share everything we discovered about Zappos (with screenshots). You will also learn:

• The return and exchange policy of the company

• How many shoe brands are sold on the site

• Online ratings, and much more.

Keep reading.

Key Takeaways

• Zappos is owned by Amazon, so it's backed by a trusted name.

• You get a full 365 days to return shoes, with free return shipping.

• Every pair is brand-new and shipped in original boxes.

• Zappos doesn’t use third-party sellers, so there’s no risk of fakes.

• Shipping is always free, and it’s fast too.

• Their customer service is actually helpful — we got replies in 2 minutes.

• Thousands of real, verified reviews help you choose the right shoes.

• Zappos gives back with programs that support schools, shelters, and the environment.

What is Zappos? (Everything to Know)

Zappos is an online retailer that started in 1999 with a simple mission: to make buying shoes online easy and fun. Over time, it grew into a giant trusted by millions of Americans. In 2009, Amazon bought Zappos, which made it even bigger and stronger.

When we ordered from Zappos for the first time, what stood out was how easy everything felt. The website didn’t confuse us with too many options at once. We could sort by size, style, color, or even by width, which not every site offers.

The search bar makes it really easy to find what you need. The layout isn’t cluttered or confusing — just clean and easy to follow.

At the top, the categories are clearly labeled: New, Women, Men, Kids, Brands, Sports, Collections, and Sale. You don’t have to click through a bunch of menus to get to what you want. In our experience, this kind of setup saves time and makes shopping feel less stressful.

Is Zappos Legit or Fake? (What to Know)

Zappos is 100 percent legit. The company was founded by Nick Swinmurn two decades ago and is now owned by Amazon. Plus, it has over 4.6 stars on the Google Play Store and 4.7 ratings out of 5 on Apple’s App Store.

We have ordered from Zappos many times over the years. From our own experience, we can say without any doubt that Zappos is a legitimate site. We have:

• Tested their service

• Returned products

• Talked to their support team

• Looked deep into their background.

Here are 15 reasons why we trust Zappos:

Reason 1: Owned by Amazon

Did you know Amazon owns Zappos? It’s true. In our opinion, this guarantees a high level of trust, security, and service quality. When we found out that Amazon bought Zappos back in 2009 for about $1.2 billion, it gave us even more confidence to shop there. It’s because Amazon is extremely careful about the brands it supports.

Every order we placed had clear payment processing. We have never worried about scams, fake products, or lost money when buying from Zappos.

Plus, when we looked deeper, we found that Amazon didn’t change what made Zappos special. Zappos still runs with the same friendly, customer-first attitude it started with. But now, it also has stronger logistics and a bigger inventory because of Amazon’s support.

Reason 2: Long-Standing Reputation

Zappos has been in business since 1999, proving its legitimacy and reliability. It means they have kept customers happy for over 25 years, which is unbelievable. A company cannot survive two and a half decades by accident or by fraud.

We first heard about Zappos when online shopping was just starting to become popular. Even back then, they stood out for being honest and easy to work with.

From our own orders, we can tell you that the quality, service, and honesty have been the same every time. We have bought hiking boots, running shoes, dress shoes, and even sandals from them.

Reason 3: Exceptional Customer Service

Zappos is famous for its 24/7 customer service, which many people have praised on platforms like Reddit. But we wanted to test Zappos’ custom service ourselves.

We sent a message at exactly 11:07 AM, asking if we could return a product after wearing it. Within just two minutes, we got a clear reply from a real representative. That kind of speed impressed us.

Here’s the screenshot of our live chat:

We have tested their customer service many times ourselves. Whether we called, chatted, or emailed, we always spoke to real people who actually cared about solving our problem.

Reason 4: 365-Day Return Policy

Another reason Zappos is legit is that it offers a 365-day return policy. It’s a big thing, as it allows free returns and exchanges for a full year after purchase.

When we first heard about the 365-day return policy at Zappos, we honestly thought it was too good to be true. But we have tested it ourselves, and it works exactly as promised.

The best part? Returns are always free if you're in the U.S. However, you should be aware of a few key points of Zappos’ return policy:

• Items must be unworn, in their original condition, and in original packaging.

• Final Sale items are not returnable.

• Some products include a security tag. If it’s missing or damaged, you may not get a refund.

• Returns can take up to 30 days to process after reaching the Zappos fulfillment center.

We contacted Zappos to find out how they will refund our money. The company gave us these options:

• Credit/Debit cards: Up to 10 business days

• Apple Pay: Up to 10 business days

• PayPal: Up to 30 business days

• International cards: Up to 30 business days

• AfterPay: Up to 20 business days

• Zappos Gift Cards: Up to 24 hours

Another thing we noticed is that Zappos lets you exchange items just as easily. When we wanted to swap a pair of running shoes for a different size, they sent the new pair right away, even before we returned the old ones.

Here’s how to exchange items on Zappos:

• If eligible, you can process an exchange directly through your Zappos.com account.

• Only one item can be exchanged at a time from each order.

• There’s a one-hour wait before another item from the same order can be exchanged.

• Next-business-day shipping is free (except for PO boxes, military addresses, or U.S. territories, which use USPS).

If self-service isn’t available, Zappos Customer Service can help set up the exchange.

But remember: Final Sale items and guest checkout orders can’t be exchanged.
When you start an exchange at Zappos, the value of the item you're returning is first turned into either an e-Gift Card or an Exchange Voucher. Zappos uses that credit right away to ship your replacement item, so you don’t have to wait.

After that, you have 14 days to return the original item. If Zappos doesn't get it back in time, they will charge your card for the item.

If you later decide to return the replacement item, your refund will go back to either the e-Gift Card or your original payment method, depending on how the exchange was processed.

Reason 5: Free Shipping (Both Ways)

Zappos provides free shipping on all orders and free return shipping for all exchanges and returns.

Shipping costs can often kill a good deal, especially when ordering shoes. But when we shop on Zappos, we never have to worry about that. Every single order we placed, whether it was a $40 pair of sandals or a $200 pair of boots, shipped for free.

In fact, some customers even qualify for free expedited shipping through Zappos VIP.

Where Zappos Ships:

• Ships to all U.S. states, U.S. territories, and military APO/FPO addresses.

• P.O. box orders and military addresses ship via USPS.

What impressed us even more was how fast their shipping is. Most of our orders arrived in about two to three days, even without paying for any express service. However, a Zappos employee told us that Orders going to remote or non-mainland areas may take extra time.

Moreover, keep the following Zappos shipping policy points in mind:

• Multiple shipping options with estimated delivery dates are shown at checkout.

• Even with free shipping, delivery is usually fast.

• Some products (like watches with lithium batteries) can’t be shipped with expedited options.

• Expedited shipping is not available for orders outside the continental U.S.

The free shipping also applies if you need to send something back. When we returned a pair of sneakers because the fit was too narrow, we printed a prepaid label straight from our account and dropped the package off at the nearest UPS store. We didn’t pay a cent for the return.

In our opinion, this kind of free shipping policy removes the two biggest worries in online shopping:

• Shipping costs 

• Return hassles.

Reason 6: Authentic, Brand-New Products

Zappos sells only authentic, brand-new products from trusted brands. The top ones are:

• Nike

• Adidas

• ASICS

• Birkenstocks

• New Balance.

Every single time we have ordered from Zappos, the products have arrived properly boxed. We have never received anything that felt second-hand, refurbished, or fake.

One time, we ordered a pair of Nike V2K, and the experience said it all. The shoes came in the original Nike box, still packed with tissue paper and factory tags attached. The smell, the feel, even the stitching — everything matched.

When we researched it further, we learned that Zappos works directly with brands and authorized distributors. They do not allow third-party sellers to list random products on their site.

Reason 7: Highly Secure Website

IT experts call Zappos legit because the site uses HTTPS encryption and regular security audits. These are crucial to protect customer data and payment details.

When we shop online, security is something we take seriously. We always check if a site has HTTPS in the address bar because it means the site encrypts any data we send, like credit card numbers or addresses. Zappos has always been HTTPS-secured whenever we visited.

We also looked into their practices more deeply. Zappos goes through regular security audits to stay compliant with major standards like PCI DSS (Payment Card Industry Data Security Standard). In simple terms, this means they meet tough rules about how customer information must be handled.

From our own experience, we have never had any security issues when ordering from Zappos. Payments go through smoothly, and we get confirmation emails right away. And most importantly, we have never seen any unauthorized charges after shopping there.

Reason 8: Thousands of Verified Customer Reviews

Zappos products come with real, verified reviews from thousands of actual buyers. In our experience, the reviews make the company feel more like a trusted community than just an online store. And since they’re verified, we know they’re not fake or made-up by sellers.

Moreover, you can read positive reviews about Zappos on other platforms. Take Reddit as an example. You can see a lot of queries about Zappos, and people have mostly replied with positive things.

Similarly, you can read Quora posts about whether Zappos is a reliable brand, and most people have written that they trust it.

Reason 9: Online Ratings (Across Platforms)

Zappos has strong ratings across major platforms, which shows that it is a 100 percent legit site.

Most ratings are strong, especially where users interact with the Zappos app and support. We did notice the low Trustpilot score, but what stood out to us was how Zappos actually responds to reviews there — calmly, professionally, and with real solutions.

Reason 10: Award-Winning Company Culture

Zappos is known for having one of the most respected workplace cultures in the retail industry.

We believe that matters because happy employees usually mean better customer experiences. And that’s exactly what we’ve felt when contacting their support or asking questions about sizing, returns, or exchanges.

Zappos has been recognized for everything from ethical practices to employee well-being.

Reason 11: Community Involvement

One of the biggest reasons Zappos is a reliable brand is that it gives back through multiple community programs. The company runs a whole platform called Zappos for Good, where they support a wide range of causes. Here are just a few of the ones we looked into:

• Soles4Souls: Zappos collects gently used shoes and clothing to give to people in need or to help entrepreneurs in developing countries.

• Kids in Need Foundation (KINF): They donate school supplies to students in underfunded areas across the U.S.

• Spread the Word Nevada: Zappos helps deliver new and gently used books to promote reading among children in underserved communities.

• Cotton’s Blue Jeans Go Green™ Program: Customers can donate old jeans, which are turned into insulation for low-income homes.

• Native Shoes Remix Project: Used shoes are turned into playground materials, supporting sustainability and play for kids.

• Pawlidayz and Friends on Us Fridays: These programs help sponsor pet adoptions, getting thousands of animals into loving homes.

Reason 12: Active Social Media Presence

Zappos has active, verified accounts on Instagram, Facebook, Twitter, and other major platforms. We regularly visit their pages for updates, coupons, or any announcements.

Here’s a table about their social media pages:

We’ve seen behind-the-scenes videos, customer stories, product tips, and even support replies right in the comments. Their blue check marks also confirm those accounts are official and verified.

To us, this kind of visible, active presence is another solid sign that Zappos is the real deal. Scam sites don’t invest in real content or interact publicly like this.

Reason 13: Top Media Recognition

Zappos is a safe choice for everyone because of its media recognition. The brand has been featured in top outlets like Forbes, CNBC, and Business Insider for its customer service and shopping experience.

For example, Forbes highlighted Zappos as a pioneer in online customer satisfaction. Business Insider covered their customer-first return policy. CNBC even ran a segment on how Zappos built one of the most loyal online audiences in retail.

In our opinion, when respected news sources keep talking about a brand in a positive light, that means something.

Reason 14: No Third-Party Sellers

Zappos sells products directly, not through third-party sellers. This is a big deal because we’ve had bad experiences on other sites that let random sellers post their own listings. You never really know who’s shipping your order or if what you’re getting is even legit.

But with Zappos, every product comes straight from them. There’s no middleman, no marketplace confusion, and no risk of buying from an unknown seller. That gives us full confidence in what we’re buying.

Reason 15: Clear Contact Information

Still need more reasons? Well, we’ve got one more for you - Zappos is a legit site because you can find its contact information easily. You can get in touch in three ways:

When we shop online, we always check if a company lists real contact info. Zappos does, and it's easy to find right on their website.

More importantly, when we’ve called or emailed, we got responses from real humans — not auto replies or dead-end bots. Their support team is fast, polite, and actually listens. That’s rare now, and we think it says a lot about their legitimacy.

How to Stay Safe When Shopping on Zappos

Zappos is a legit and trusted site, but it’s always smart to shop carefully, no matter where you are. So, follow these tips:

• Shop only on the official site: Always use www.zappos.com. Avoid clicking through random ads or fake look-alike websites.

• Use your Zappos account: Logging into your account adds a layer of security and keeps track of your orders and returns.

• Check for HTTPS: The site should always start with “https://” to make sure your data is encrypted.

• Look for the security tag: Some high-value items ship with a tag that must be attached for a return. Keep it on until you’re sure.

• Avoid sharing login info: Don’t share your Zappos account or password with anyone.

• Use a credit card or trusted payment method: We’ve found credit cards offer stronger fraud protection than debit cards.

How to Return Shoes on Zappos

Returning shoes on Zappos is easy if you follow the right steps:

• Log in to your Zappos account: Go to “My Account” and find the order you want to return.

• Select the item: Choose the shoes you want to return and click “Return this item.”

• Print the prepaid return label: Zappos will generate a free UPS shipping label.

• Pack the shoes: Use the original packaging, and don’t forget the shoe box and tags.

• Drop it off: Take it to any UPS store or drop-off location.

• Track the return: You can check the return status right in your account.

• Wait for refund: It may take up to 30 days to process, but ours usually come within 10.

Before you return your shoes to Zappos, it’s crucial you understand the eligibility criteria. 

• Shoes must be unworn, in original packaging.

• Final Sale items cannot be returned.

• Items with damaged or missing security tags may be denied a refund.

How Many Shoe Brands Does Zappos Sell?

Zappos sells over 1,000 shoe brands, covering everything from athletic shoes to dress shoes to work boots. We’ve personally shopped across several categories, and the range is massive.

Below, we break down 8 of the most popular brands you’ll find on Zappos:

1. Nike

Nike is one of the most recognizable names on Zappos. We’ve bought running shoes, training shoes, and casual sneakers from them over the years. What stands out to us about Nike is their balance of comfort, performance, and design.

Most Nike shoes use advanced features like Air Zoom cushioning or Flyknit uppers. From our experience, these add real value, especially for runners or people on their feet all day. We've run in Nike shoes for miles, and they hold up extremely well.

Nike sizing is consistent, and Zappos shows size charts and real reviews to help you get the right fit. Whether you’re looking for gym shoes or everyday kicks, Nike options on Zappos rarely disappoint.

2. Adidas

Adidas is another top brand on Zappos, and one we turn to for casual wear and training shoes. We’ve worn the Ultraboost and Supernova models — both gave us incredible underfoot support and flexibility.

One reason we like Adidas is its focus on sustainability. Many of their shoes now use recycled materials without cutting corners on performance. You’ll also find solid arch support and a good mix of neutral and bold styles.

If you're someone who wants both comfort and looks, Adidas delivers. Plus, Zappos offers clear filters for foot type and activity level, which makes finding the right Adidas pair simple.

3. New Balance

For serious walking shoes, we always come back to New Balance. We’ve worn them on long travel days and even light hiking. Models like the 990 and 1540 are known for their premium cushioning and stability.

What sets New Balance apart is how well they cater to wide feet and foot problems. We have friends who deal with plantar fasciitis and won’t wear anything else. Zappos carries nearly the full range, including extra-wide sizes.

We’ve returned and exchanged New Balance shoes on Zappos without any hassle, which made us even more confident buying from them.

4. Brooks

If you’re a runner or someone who walks a lot, Brooks shoes on Zappos are worth checking out. We’ve used their Ghost and Adrenaline models and they’ve been game-changers.

What we love about Brooks is their attention to detail — things like heel support, forefoot flexibility, and breathable uppers really make a difference on long runs. Their shoes feel more like performance tools than just sneakers.

Zappos also gives detailed descriptions and running-specific filters to help match you with the right Brooks model based on your stride and arch.

5. HOKA

We first tried HOKA when we needed a shoe with serious shock absorption — and we’ve been loyal ever since. These shoes are built with thick midsoles, but they still feel light and easy to move in.

HOKA models like the Bondi and Clifton are designed for comfort during long walks or recovery days. We've used them after injury and felt the difference immediately.

Zappos does a great job showing HOKA features like stack height and heel drop so you know what you're getting. Plus, free returns help you try them risk-free.

6. Clarks

When we want dress shoes or boots that won’t hurt our feet after a few hours, we go with Clarks. On Zappos, the brand offers both classic and modern styles.

Their shoes often come with cushioned footbeds, real leather uppers, and decent arch support. We’ve worn Clarks boots to weddings and city walks — they’ve held up in both style and comfort.

Returns on Clarks are simple, which makes trying dress shoes online less stressful.

7. ASICS

ASICS is another strong athletic brand on Zappos. We’ve used the Gel-Kayano and Gel-Nimbus models for running and general training.

They’re known for shock absorption and structured support. For those who overpronate or need stability, ASICS offers solid choices.

What we like most is how ASICS pairs comfort with performance. And with Zappos showing real user feedback, we always know how the fit runs before we buy.

8. Timberland

For durable boots, Timberland is our go-to on Zappos. We’ve used them for hiking, working outdoors, and even just in winter weather.

Their waterproof leather and rugged soles make them ideal for tough use. Zappos also shows product weight, materials, and user sizing advice, which helps a lot when buying boots online.

Timberland shoes on Zappos are clearly the real deal — no fakes, no second-hand items, just authentic gear that lasts.

Does Zappos Sell Defective Shoes?

Zappos does not sell defective shoes on purpose or knowingly. All products listed on Zappos are brand new and authentic, and they come directly from trusted brands or official distributors.

We’ve bought shoes from them for years and have never received a pair that was worn, damaged, or clearly defective.

However, no system is perfect. Mistakes can happen during manufacturing or shipping. One time, we received a pair of sneakers that had a small glue mark on the midsole. It wasn’t a dealbreaker, but we reached out to Zappos to ask about it. They responded quickly, apologized, and offered a full exchange or refund.

We chose the exchange, and the new pair arrived in two days, in perfect condition.

Zappos also has a process in place for defective returns. If you receive something that’s damaged or flawed, you can return it for free, even if it’s been lightly worn. Their 365-day return policy covers defects, and their team is quick to approve returns when the product isn’t up to standard.

Are Zappos Shoes Good? (Let’s Find Out)

Yes, Zappos shoes are good. According to verified reviews, they’ve always met or exceeded expectations. Every shoe has been brand-new and true to size. Plus, your purchases are backed by one of the easiest return processes.

Now, the details.

They Sell Only Trusted Brands

Zappos doesn’t sell off-brand or fake shoes. Every shoe we’ve ordered came in original packaging, with all tags and papers included. That builds trust, and it's one of the main reasons we keep going back.

Over the years, we’ve worn Zappos shoes for running, hiking, weddings, work, and even recovery after injuries. The shoes held up great in every setting. That kind of performance only comes from brands that know what they’re doing.

They Offer Real Fit Help and Reviews

Here’s the thing: Shopping for shoes online used to feel risky. But Zappos makes it easy with clear sizing info, detailed product descriptions, and thousands of verified reviews. We've avoided bad fits just by reading what other real buyers shared.

For example, we were unsure about a trail running shoe’s arch support. Reviews mentioned it was great for flat feet — and they were right. That kind of real feedback is worth gold when you’re buying shoes online.

Their Returns Make Trying Shoes Risk-Free

We’ve returned shoes more than once — and not because they were bad, just because they didn’t fit quite right. Zappos accepted every return, no questions asked, and paid for the shipping both ways.

The 365-day return policy is a big deal. We once returned a pair after wearing them around the house for a week. There were no problems. That kind of flexibility makes it easy to buy with confidence.

Customer Support That Knows Shoes

Every time we’ve needed help, Zappos' support team knew what they were talking about. This makes a big difference when you’re buying shoes that cost over $100. It feels like talking to someone who actually wears the shoes, not someone reading a script.

Who is Zappos' Biggest Competitor?

Zappos has a few major competitors, but its biggest ones are Amazon, DSW, and Nordstrom. Each of these companies also sells shoes online, and they all offer a wide variety of brands, styles, and price points.

We’ve used them all and here’s how they stack up.

Amazon

Amazon is Zappos’ biggest competitor — and interestingly, also its parent company. While Zappos operates independently, Amazon sells shoes through both direct listings and third-party sellers. This makes Amazon a broader marketplace, but not always a safer one.

We’ve ordered shoes from Amazon before. The upside is the massive selection and sometimes lower prices. But the downside is dealing with third-party sellers, which can lead to sizing issues, fake items, or slow returns.

Zappos, in contrast, sells directly and manages its inventory. That means better quality control. While both offer fast shipping and good return policies, we’ve found Zappos to be more consistent and customer-focused.

DSW (Designer Shoe Warehouse)

DSW is another strong competitor of Zappos. They operate both online and in physical retail stores. Their focus is more on fashion footwear than athletic shoes, but they still carry big brands like Adidas, Converse, and Timberland.

We’ve shopped both in-store and online at DSW. Their rewards program is strong, and they often have promotions. However, their return policy is tighter, especially if you don’t have a receipt or bought during a sale.

Compared to Zappos, DSW’s inventory can be more style-driven and seasonal. We find Zappos better for specialty shoes like running, hiking, or wide-fit options. But DSW holds its own for trendy or budget-friendly picks.

Nordstrom

Nordstrom competes with Zappos in terms of service quality and premium selection. They carry many of the same brands, but often focus more on high-end, luxury, or fashion-first shoes.

We like Nordstrom’s in-store experience and clean online shopping layout. Their customer service is also excellent. But in our experience, Zappos beats them on shipping speed and return flexibility.

While Nordstrom offers free shipping and returns, the process can be a bit slower. Zappos' 365-day return window gives it a strong edge if you're unsure about your purchase.

Where is Zappos Located?

Zappos is headquartered in Las Vegas, Nevada. The full address is: Zappos.com LLC 400 E. Stewart Ave, Las Vegas, NV 89101. Their main office used to be in Henderson, Nevada, but in 2013, they moved to a historic building in downtown Las Vegas.

Their support team and warehouse operations also run from this location. When we’ve returned items or needed help, our shipments and support emails were handled quickly, thanks to this centralized setup.

Why Is Zappos Cheaper?

Zappos prices are often competitive, and sometimes even lower than physical stores. Here’s why:

• No middlemen: Zappos sells directly, so there’s no extra markup from third-party sellers.

• Strong supplier relationships: Zappos works closely with top brands, which helps them get better deals.

• Efficient online operations: No storefront overhead means they save on rent and staff.

• Frequent promotions: Zappos often runs sitewide sales, exclusive discounts, and VIP perks.

• Dynamic pricing: Like Amazon, Zappos adjusts prices based on inventory and demand.

• Volume-based pricing: They sell in large quantities, which helps them lower per-unit costs.

• Customer retention focus: Their model aims to keep buyers coming back — better prices help build loyalty.

How Does Zappos Shipping Work Internationally?

Zappos does not ship internationally. They only ship to the U.S., U.S. territories, military addresses (APO/FPO), and P.O. boxes. If you're outside the U.S., you won’t be able to check out or place an order directly on Zappos.com.

Some people try to use freight forwarders. That means you ship to a U.S. address (given by a third-party service) and they forward the package to your country. We’ve seen this work, but it comes with risk. Zappos won’t help if the package gets lost after it leaves the U.S.

Also, the free return policy only applies within the U.S. If you’re overseas and need to return something, you’ll have to pay for international return shipping. That’s expensive and slow. In our opinion, it’s not worth the hassle unless you really know what you’re doing.

If you’re outside the U.S., you’re better off checking your country’s Amazon site or brand stores like Nike, Adidas, or New Balance. They offer international shipping and customer support that Zappos just doesn’t cover right now.

Is Zappos Still in Business?

Yes, Zappos is still running and fully active. We recently ordered a pair of trail shoes from them and got our delivery within three days. The website, mobile app, and customer support are all working fine.

Some people wonder if Zappos shut down because they don’t hear about it as much. But Zappos has always been an online-only store. They don’t run ads like Amazon or have physical stores, so you might not see them unless you’re searching for shoes.

They’re owned by Amazon and still operate with their own staff, systems, and return policies. We’ve used their live chat recently and got real help in minutes. Everything feels just like it used to. From what we’ve seen, Zappos is here to stay.

How Do You Get Your Shoes from Zappos for Amazon?

Sometimes, you’ll see shoes on Amazon that say “Sold by Zappos.” That just means Zappos is listing a few items through Amazon’s platform. If you buy one of those, the shoes still ship from Zappos.

We’ve done this before and didn’t notice any difference in delivery or packaging. It still came in the same Zappos box with the same tracking updates.

But not all Zappos items are on Amazon. For the full selection — especially harder-to-find sizes or widths — we always go straight to Zappos.com.

Can You Use an Amazon Gift Card on Zappos?

No, you can’t use an Amazon gift card on Zappos. Even though Amazon owns Zappos, the two run on different systems. So their payment methods don’t cross over. Zappos accepts credit cards, PayPal, Apple Pay, and Zappos gift cards only.

If you only have Amazon credit to spend, you’ll need to shop directly on Amazon. You won’t be able to use that balance on the Zappos website.

We’ve bought Zappos gift cards before as gifts. That’s the better way to go if you want someone to buy from Zappos specifically.

Does Zappos Price Match?

No, Zappos does not price match with other sites or stores. We checked their policy and even asked customer support to be sure.

That means if you see the same shoe cheaper at Amazon or DSW, Zappos won’t adjust its price to match it. But here’s why we still use them: Zappos offers free shipping, free returns, and a full year to decide if you want to keep the shoes.

We’ve bought from cheaper places before, but had to deal with restocking fees or strict return rules. So even if Zappos costs a bit more sometimes, the ease and peace of mind make it worth it.

How to Use Zappos Code on Amazon

You can’t use a Zappos promo code on Amazon. We’ve tried it ourselves — Amazon doesn’t have any spot during checkout where you can enter Zappos codes.

Zappos promo codes only work on Zappos.com. You can enter them during the payment step. If you got a code from an email, promo, or loyalty reward, it won’t apply on Amazon.

If you find shoes listed by Zappos on Amazon, they’re still real, but you won’t be able to apply a Zappos code. For that, you have to go straight through the Zappos website.

FAQs

Can I Return Worn Shoes to Zappos?

Yes, you can return worn shoes to Zappos, but only if you wore them indoors for testing or if they are defective. Zappos’ return policy is generous, but it still requires that shoes be in original condition — meaning unworn outdoors, clean, and returned with the original packaging.

Note that if you’ve worn the shoes outside, they’ll likely show signs of wear. In that case, Zappos may reject the return unless there’s a clear defect like stitching coming undone or a sole peeling off.

Also, some shoes ship with a security tag attached. If you remove or damage that tag, the shoes may no longer qualify for a return, even if they look unworn.

Does Amazon Own Zappos? Who Is the Owner of Zappos?

Yes, Amazon owns Zappos. The company was acquired by Amazon back in 2009 in a deal worth around $1.2 billion. Since then, Zappos has remained a separate brand under the Amazon umbrella but still runs with its own leadership, customer support, and website.

Zappos still operates out of Las Vegas, Nevada, and is run independently from Amazon’s main e-commerce site. When we shop at Zappos, it doesn’t feel like Amazon. The product pages, account system, and support team are all unique to Zappos.

Does Zappos Sell Fake Shoes?

No, Zappos does not sell fake shoes. They sell only authentic, brand-new shoes from trusted brands and verified suppliers. Unlike some other online marketplaces, Zappos doesn’t allow third-party sellers on its platform. That means every product you see is stocked and shipped by Zappos directly.

They also provide detailed product descriptions, verified buyer reviews, and sizing tools that you usually only find from retailers working directly with the brands.

How Long Does Zappos Take to Ship?

Zappos shipping is fast and reliable. Most of our orders arrived within 2 to 4 business days, even with standard free shipping. In some cases, especially if you’re part of Zappos VIP, your order might ship even faster, sometimes overnight.

They ship to all U.S. states, U.S. territories, military addresses, and P.O. boxes. All shipping is completely free, which is one reason we keep going back.

At checkout, Zappos shows you the estimated delivery date based on your location and item availability. We’ve found those dates to be accurate. Our packages often arrive on time or earlier than expected.

Zappos uses major carriers like UPS and USPS. If you live in a remote area, delivery may take a little longer, but we’ve never had delays or shipping problems.

Does Zappos Sell Nike?

Yes, Zappos sells real Nike shoes. You’ll find popular models like Nike Air Zoom, Pegasus, Revolution, and Free RN. They also sell Nike sandals, slides, and everyday sneakers.

We’ve used the filters on Zappos to compare sizes, width, and features before ordering. It helped us avoid returns.