Is ShoeDazzle Legit? 7 Pros and 4 Complaints

Are you wondering, Is ShoeDazzle legit? Then, worry not. We have been ordering shoes from them for two years, and we know all about them.

Here’s what we’ve found:

ShoeDazzle is 100% legit. It has been around since 2009 and has millions of followers today. It’s a real company with real products, including shoes. They offer a VIP membership that gives big discounts, and customers can choose to skip a month so they don’t have to buy something every time. The company even has an A+ rating with the Better Business Bureau and other review platforms.

But there are some things you should know before you shop, like how the VIP subscription works and what customers have to say. Plus, you’ll find out what people complain about ShoeDazzle. So, stick around.

Key Takeaways

• ShoeDazzle is a legit business that’s been running since 2009.

• It uses a VIP subscription model that charges monthly if you don’t skip.

• Some customers report surprise charges from not understanding the VIP terms.

• Shipping is clear and delivery times are listed up front.

• Returns are accepted within 60 days and include eco-friendly options.

• The company has had complaints, but it responds to most of them.

Is ShoeDazzle Legit? (Key Things to Know)

Straight to the point:

ShoeDazzle is a legit fashion site that has been around since 2009. It is part of TechStyle Fashion Group, a well-known company that runs other trusted brands. ShoeDazzle has an A+ rating from the Better Business Bureau. It does use a monthly VIP membership, so you need to skip or cancel if you don’t want to be charged.

The site delivers what it promises if you understand how the subscription works.

Now, the details.

Business History and Ownership

ShoeDazzle is legit because it has been in business since 2009. It was actually started by a group that included Kim Kardashian, along with Brian Lee and Robert Shapiro. Today, ShoeDazzle is owned by TechStyle Fashion Group. That’s the same company behind brands like JustFab and Fabletics.

When you shop from a business backed by a group like that, it usually means better customer service. In our experience, the whole setup just feels more secure. You’re not dealing with a one-off shop that might disappear after your first order.

Better Business Bureau (BBB) Accreditation

You can trust ShoeDazzle because it has been accredited by the Better Business Bureau since 2016 and currently holds an A+ rating. This is the highest rating the BBB gives. It means the business is responsive, handles customer complaints, and follows proper business practices. If the company were doing shady things, it wouldn’t be able to keep that rating.

When you look at the complaints, yes, there are some. But the company replies to a lot of them. That shows they care about fixing things. Every big online store gets complaints. What matters is whether they try to make it right, and here, they usually do.

Positive Customer Reviews

ShoeDazzle has thousands of customer reviews across sites like Trustpilot, SiteJabber, and ConsumerAffairs. On Trustpilot alone, it has around 15,000 reviews with an average rating close to 4 stars. That means most people who buy from ShoeDazzle are happy with what they get. 

When you look through SiteJabber, it’s the same story. There are some complaints, mostly about sizing or delays. But there are also a lot of happy customers who say they got exactly what they expected.

We’ve ordered from ShoeDazzle ourselves. The shoes showed up on time and looked like the pictures. They were comfortable, and we wore them multiple times without issues.

One thing you’ll see mentioned often is the VIP membership. Some people leave reviews calling the charges “surprise fees,” but it’s not hidden. You just have to read the fine print. ConsumerAffairs even says that ShoeDazzle is not a scam, just a subscription model that people need to understand before they shop.

So the takeaway is simple: If you read how it works, you’ll probably have a smooth experience.

Transparency of Its Model

ShoeDazzle uses a monthly subscription model called VIP membership. When you sign up, you either buy something each month or skip by a certain date. If you don’t skip or shop, you get charged for a store credit. This setup is clearly explained on the site, but some shoppers still miss it and get surprised by the charge.

We’ve tried this system ourselves, and here’s what we found. It works just fine if you remember to log in each month. Skipping is easy, and the reminders do come by email. The people who get frustrated usually don’t realize how it works. It’s not that the company is hiding anything. It’s just easy to skip over the details if you’re excited about a sale.

Legal and Public Presence

ShoeDazzle is a registered company with a real business address in El Segundo, California. It operates under U.S. business laws and is part of TechStyle Fashion Group. There are public records and legal filings.

You can also tell it’s not a shady setup because there’s a full trail online. From the business name to their parent company, it’s all searchable. If a store is fake, it usually disappears fast or keeps changing names. But this one’s been around since 2009 and hasn’t gone anywhere.

Clear Shipping and Return Policy

ShoeDazzle is legitimate, as it has a clear shipping and return policy. If your order is over $70, shipping is free in the U.S. under most circumstances. Delivery takes around 6 to 14 business days depending on your location. You also get a tracking number by email when your order ships.

If something doesn’t work out, you can return it within 60 days. Items need to be unused and in the original packaging.

There are a couple of ways to return stuff. The easiest one is using the QR code from the Happy Returns system. You just drop the item off with no box or label, and the refund starts right away.

For regular returns, you print a label, pack your items, and ship them back. That part’s pretty standard. If you paid using VIP credits, the money goes back as credits. Otherwise, refunds go to your original payment method.

Huge Social Media Following

ShoeDazzle has a big online presence with millions of followers across Facebook, Instagram, and TikTok. Over 4 million people follow them on Facebook alone. That tells you people are paying attention to what they’re posting and selling.

On Instagram, you’ll see lots of outfit photos and new drops. TikTok has fun styling videos and behind-the-scenes stuff. You’ll notice they often reply to questions directly in the comments.

If a company wasn’t real, it wouldn’t have this kind of following.

ShoeDazzle Reviews: All the Complaints

Some ShoeDazzle complaints are:

• Customers report being charged monthly fees without knowing they signed up for a subscription.

• Others say canceling the VIP program or skipping a month can be confusing. 

• There are also complaints about credits expiring too soon or losing value. 

• Refunds and shipping delays come up as well.

These issues don’t happen to everyone, but they do appear often in ShoeDazzle reviews.

Unwanted or Unexpected Subscription Charges

One of the most common complaints about ShoeDazzle is about unexpected membership fees. A lot of people say they made a one-time purchase, only to find out later that they were charged about $50 each month. Some say they didn’t even know they were part of a VIP program until the money was already gone from their account.

This happens because the VIP membership is part of the sign-up process. It’s explained on the website, but not everyone notices the details.

Difficulty Canceling or Skipping Membership

Canceling the VIP membership or skipping a month is another thing people struggle with. Some users say they followed the steps to cancel, but still got charged later. Others say the skip button is hard to find or doesn’t always work. This leads to a lot of frustration, especially when customer service takes time to reply.

The skip option only works if you log in by the 5th of each month. If you miss that, even by a day, you get charged. That setup feels harsh for someone who just forgot.

VIP Credits Expiration and Value Problems

Another ShoeDazzle complaint that comes up often is about VIP credits. These are the $49.95 credits you get when you don’t skip a month. Many customers don’t realize that credits can expire. Others say the value of those credits isn’t what they expected when it’s time to redeem them.

Poor Refunds and Unfulfilled Promises

Some customers report trouble getting their money back after returns or cancellations. Refunds can take a long time, especially if they go through the mail. In a few cases, customers say they never got the refund at all, even after being told it was processed.

If the response is slow or unclear, the whole thing feels worse. People expect refunds to be simple, especially if the return was easy. When that doesn’t happen, trust breaks.

ShoeDazzle vs Others - A Comparison

Here’s a quick comparison of ShoeDazzle vs major competitors like Zappos, Foot Locker, GOAT, StockX, DSW, and more.

Final Words

ShoeDazzle is legit, as it has been around for years. It ships real products, and is part of a company that also runs other trusted fashion brands. But like anything with a subscription, it’s not for everyone. If you take a moment to read the rules and shop smart, it can actually be a fun and affordable way to add new styles to your closet.