Buying sneakers online in 2025 can feel like a gamble. What if they’re fake? What if the site takes your money and ghosts you? We had the same thoughts, which is why we asked the big question: Is Novelship legit?
So we tested it. We placed real orders and tracked the shipping. We even read what thousands of other buyers had to say.
Here’s what we found: Novelship is 100 percent legit. They always sell authentic shoes, and the reason is their strict verification process. Most customers are happy with their purchases, though some have faced shipping delays. Overall, it's a trustworthy site, especially if you're patient with delivery times.
Hold on. There are a few issues we faced when ordering with Novelship, and it’s crucial you also know about the details. So, keep reading — it might save you time, money, and stress.
Key Takeaways
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Novelship is a real sneaker marketplace based in Singapore.
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Every product goes through an in-house authenticity check.
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Payments are safe, and refunds are possible for real issues.
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There’s no live chat, only email support.
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You can return shoes, but the rules are strict.
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Hundreds of real unboxing videos prove the products are legit.
Is Novelship legit? Can you trust the Site?
Novelship is 100% legit. It’s a Singaporean company that believes in selling authentic shoes to everyone. They have a rigorous authentication process and are ISO 27001 certified for information security.
With a 4.8/5 rating from over 6,700 reviews, many customers praise their service. Thousands of customers are happy with their purchases, though some have said that they faced shipping issues.
Here are nine reasons why Novelship is a legit site:
Authenticity Guarantee
You can trust Novelship because the company takes the authentication process seriously. Instead of shipping shoes straight from the seller, all items go through a detailed verification process. Their in-house experts inspect each product by hand. They check things like the stitching, labels, box, and even the smell of the shoes.
This ensures nothing fake makes it through.

After placing our first order, we received a clean, brand-new pair. The packaging was careful and secure.
Registered Business Based in Singapore
Novelship is officially registered in Singapore. This isn’t just an online store running behind a hidden name. The company operates under proper business regulations.
Having a legal base in Singapore means there are rules the company has to follow. It also means there are ways to track and contact them if something goes wrong. That kind of transparency is important when you’re spending a good amount of money online.
Many smaller or sketchy sellers don’t have any of that.
Excellent Customer Ratings
Novelship is a legit site, and positive customer reviews is a proof of that. On REVIEWS.io, the platform holds a 4.8 out of 5 rating from over 6,700 verified buyers. That’s a strong signal that most customers are happy with what they get.
On the Apple App Store, the Novelship app also scores 4.8 out of 5. On Google Play, it has a 4.4. These ratings come from actual users who have ordered products from them using the app.
Here’s the full Novelship review table:
REVIEWS.io |
4.8 out of 5 |
Trustpilot |
3.6 out of 5 |
Glassdoor |
3.6 out of 5 |
4.4 out of 5 |
|
4.8 out of 5 |
|
Softonic |
8 out of 10 |
Of course, a few reviews mentioned delays, but even then, users said their products passed all quality checks.
Active Social Media Presence With Real Followers
Novelship.com is not a scam because they have a huge social media fan following. You can easily find their page on any media platform and get in touch with them.
80,000+ followers |
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40,000+ followers |
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42,000+ followers |
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500,000+ total views |
If you go to Novelship’s comment section, you will note that customers share feedback there. The company also replies to questions and interacts with buyers regularly. That kind of interaction builds trust and shows they’re paying attention.
Wide Product Range with Global Sourcing
Novelship offers a huge selection of sneakers and other accessories. We contacted them to learn more about this. We were shocked to find out that they have over 500,000 products listed on their site.

We’ve found the most popular ones:
Category |
Examples |
Sneakers |
Nike Air Max, Adidas Yeezy, Jordan 1, New Balance 550, ASICS Gel Kayano |
Streetwear |
Supreme tees, FOG Essentials hoodies, Off-White apparel |
Accessories |
Sneaker sole protectors, branded laces, Novelship storage boxes |
Gaming Consoles |
PlayStation 5, Xbox Series S, Nintendo Switch |
Collectibles |
Bearbrick figures, KAWS art toys, Supreme gadgets |
Running Shoes |
On Cloud, On Cloud X, On Cloudmonster |
Kids' Products |
Youth-sized sneakers, apparel, and accessories |
Under Retail Deals |
Discounted sneakers, apparel, and collectibles |
Trading Cards |
Pokémon cards, sports trading cards |
Tech Accessories |
Supreme-branded cameras, speakers, and gadgets |
One of the biggest reasons Novelship is a reliable site is the brands they feature. Popular ones are Nike, Adidas, Crocs, UGG, Puma, and Dr. Martens. You can find shoes from over three dozen brands on the Novelship.
Many of these are hard-to-find items that aren’t sold in stores anymore.
Another reason Novelship is not a scam is that they don’t rely on one source. Sneakers and sandals are sourced globally from verified and trusted sellers. This system helps reduce the risk of counterfeit items. It also opens the door to more styles, colors, and sizes.
We searched for a sold-out Yeezy colorway and found it available in our size. The listing gave detailed information, and the product went through the full authentication check before arriving at our door. That level of access and reliability is hard to find elsewhere.
Secure Payment and Buyer Protection
People trust Novelship because the company uses secure payment options for both sellers and customers. Payments go through trusted services like Stripe, and in some regions, PayPal is also available.
These are secure platforms known for protecting buyers. What that means is, if anything ever goes wrong during the payment process, there are systems in place to help resolve it.

Here are all the payment methods Novelship uses:
Payment Method |
Description |
Credit/Debit Cards |
Visa, MasterCard, and other major cards. |
Apple Pay / Google Pay |
Mobile wallet options for quick and secure payments. |
AliPay |
Popular in China; available for customers in supported regions. |
GrabPay / Grab PayLater |
Instant payments and Buy Now, Pay Later options in Southeast Asia. |
Atome |
Interest-free installment payments in Singapore and Malaysia. |
Klarna |
Buy Now, Pay Later service is available in Australia. |
LINE Pay |
Mobile wallet option for customers in Taiwan. |
Cryptocurrency |
Bitcoin (BTC), Ethereum (ETH), and Tether (USDT) via Triple-A and Binance Pay. |
After using the platform a few times, we noticed how smooth the checkout was. There were no glitches. Once the payment went through, we got instant confirmation. That gave us confidence that our order and money were in safe hands.
Novelship also offers refunds if there's a verified issue with the product. So if something goes wrong, you're not just left hanging.
Plus, if you’re a seller, you can also choose Wise to get your payments.
Real Customer Unboxings on YouTube
You can find dozens of real customer unboxing videos for Novelship online. These are not paid promotions or fake reviews. They’re real people recording their first impressions when they receive their orders.
One of the first videos we saw featured the Jordan 1 Low Cardinal Red. The buyer opened the box on camera, and you could see everything—original sealed packaging, the condition of the product, and the way it was packed. That kind of transparency helped us trust the process even more.
We also watched videos where people showed their order tracking.
These unboxings gave us a clearer picture of what to expect. There were no surprises. The boxes were clean. The shoes looked untouched.
You Can Contact Novelship Customer Service Whenever You Want To
Novelship has a support team you can reach out to any time, but only by email. Their email is: support@novelship.com. They also offer live chat, which we feel is not very helpful (more on it later).
Even so, when we contacted them, they got back to us within 24 hours. The responses were detailed, and they actually solved the problem we had.
They also provide guidance for every type of issue. As long as you're clear in your message and include your order details, you’ll get a proper reply.
This may not be as fast as live chat, but it’s still reliable.
Proper Cancellation and Return Policy
Novelship is a legitimate site that has a clear return and cancellation policy. Sometimes plans change. Novelship gives you the option to cancel or return, but there are a few important rules to know.
A buyer can cancel an order if the product hasn’t yet been confirmed by the seller or shipped. But keep in mind that some fees won’t be refunded. This includes 10 percent of the product price, which is a restocking cost, and the payment processing fee.
Once the seller confirms or the order is in transit, you can’t cancel it anymore.
We had one situation where we had to cancel early, and it went as expected. The system let us cancel before the seller confirmed it, and we got a partial refund. It wasn’t the full amount, but that’s clearly explained in their policy.
Now for returns. You can return most items within 30 days of receiving them, as long as the product hasn’t been used or damaged. That’s not it. You should ensure that the authentication tag is still attached.
We’ve also looked into returns due to product issues. If the item you receive is different from what you ordered, you need to contact Novelship’s customer service within 48 hours. You’ll need to submit photos, and once they verify the issue, they’ll give you a prepaid return label.
If you need to exchange a product for a different size or item, it’s possible, but there are a few conditions:
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The shoes must be unused and have their original tag.
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You’ll need to send it back at your own shipping cost.
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If the new item costs more, you’ll also pay the price difference and a 10% restocking fee.
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The exchange process only starts after Novelship receives and checks your return.
Keep in mind, Novelship handles all customer service by email. There’s no phone or live chat at the moment. That said, when we reached out by email, their replies were clear.
Problems With Novelship
Novelship is legit, but that doesn’t mean everything is perfect. Some users have run into issues that are worth knowing. The two most common problems are the lack of live customer support and shipping delays.
Let’s break those down so you know what to expect:
Our Live Chat Experience Was Poor
One issue many buyers notice is that Novelship doesn’t offer a proper live chat or phone support. Right now, the only reliable way to contact their customer service is through email, which is support@novelship.com. That can be frustrating when you need a quick update or want to solve something fast.
We wanted to know which payment methods they support. So, we opened their live chat. Instead of helping us, they wasted our 10 minutes. They forced us to choose the options they provided. They didn’t let us send a text.
Here’s the screenshot of our chat with Novelship:

When we had a question about our shipping status, we sent an email and waited for a reply. To their credit, they got back to us in less than 24 hours. But in some situations, you just want to speak to someone in real time. Email can feel too slow when you're already anxious about a missing package.
That said, the quality of their email support is still decent. They give specific answers and offer step-by-step help.
We think it would help a lot if Novelship added at least a live chat option.
Shipping Delays
Another complaint about Novelship is the shipping delays. While they do ship globally, the time it takes can vary a lot. It depends on where you live and when you place the order.
The main reason for these delays is the multi-step process. Once you place an order, the seller has to confirm it and ship it to Novelship. Then Novelship authenticates it before sending it out to you. This process can cause shipping problems, especially during the holiday season.
In our experience, the first order took longer than expected. It wasn’t a disaster, but it definitely didn’t come in a few days. We had to wait over a week for the seller to ship the item to Novelship. Then it was a few more days for the authentication. After that, the item finally got shipped to us.
From start to finish, it took over two weeks.
Some customers report even longer wait times, especially during busy seasons. This can be annoying if you’re buying a gift.
That said, most people eventually receive their orders, and the products are legit.
Novelship Reviews by Verified Customers
Thousands of people have used Novelship, and reviews from real buyers are overall positive. On REVIEWS.io, Novelship holds a strong 4.8 out of 5 rating. That’s based on more than 6,700 verified customer reviews.
When we looked through the reviews, most people were really happy with their experience. They said their sneakers arrived in great shape and were completely authentic. That gave them a lot of trust in Novelship.

We also noticed many people talking about the wide range of sneakers. A lot of reviews also mentioned the app. It is easy to use and makes tracking your order simple. People also felt safe during checkout, saying the payment process was smooth and secure.
Buyers also appreciate the authentication step.
We also looked through comments on Reddit and YouTube. These posts help other potential buyers know what to expect.
However, not all reviews are perfect. Some customers mention long wait times. Others say customer support is slow.
We also found a few cases where buyers were unhappy about customs fees. In some countries, import taxes apply, and Novelship doesn’t cover those. That’s something you should factor in if you’re ordering from outside your local region.
What’s Novelship’s Return Policy?
You can return most items to Novelship within 30 days of receiving them, but only if they meet three conditions:
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The product must be unused
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Still have the authentication tag
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Must be in original packaging.
Here are the steps to return a product with Novelship:
Step |
Action |
Details |
Step 1 |
Email Support |
Contact Novelship and explain why you want to return the item. |
Step 2 |
Check Eligibility |
Make sure the item is unused with all its tags |
Step 3 |
Get Approval |
Wait for their confirmation. |
Step 4 |
Ship the Item |
Send it back within 7 days using a tracked shipping service. |
Step 5 |
Send Tracking Info |
Email them the tracking number or air waybill (AWB). |
Step 6 |
Wait for Inspection |
They’ll check the item and process the return. |
What’s Novelship’s Refund Policy?
If something’s not right with your order, you can get a refund from Novelship. This includes situations where you received the wrong item or the product is damaged.
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First, make sure your situation qualifies.
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If it’s a damaged or incorrect item, email Novelship within 48 hours.
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If you're returning an item, make sure it's within the 30-day return window.
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Take clear photos of the item, including the authentication tag, shoe labels, box label, and the outer shipping box.
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Send those photos to customer support in your email.
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Once they review and approve your request, the refund will be sent to your original payment method.
Does Novelship Sell Fake Shoes?
Novelship does not intentionally sell fake shoes. The platform says it verifies and authenticates every pair before it reaches the customer. Their process involves checking the product for quality, tags, stitching, box labels, and other details to make sure everything is legitimate.
That said, it is important to understand that Novelship is not a traditional retail store. It is a third-party marketplace, which means people list their own shoes for sale and Novelship is like a middleman. Because of this, the risk of mistakes are usually higher.
There have been positive reviews from people who received exactly what they ordered. But there are also some complaints online about people getting items that did not match the pictures or had minor quality issues.
Does Novelship Sell Used or Old Shoes?
Novelship mostly sells new shoes. Most of the sneakers listed are brand new and have never been worn. They usually come in their original box with all the tags.
But remember, Novelship is a marketplace. That means other people list the shoes, not the company itself. Sometimes, a seller might list a shoe as new when it has small signs of wear or damage.
Novelship checks each pair before sending it to the buyer. They look for anything that seems wrong. But some shoes still slip through with minor problems. A few buyers have said they got shoes with slight creases or a damaged box. This does not happen often, but it is possible.
If you want to be sure the shoes are brand new, look closely at the product listing. Read the details. If the listing is unclear or has no photos, it is better to skip it.
In most cases, you will get clean, brand-new shoes. Just keep in mind that with any marketplace, a little risk is always there.
Novelship vs StockX
Both Novelship and StockX are resale platforms that focus on sneakers and streetwear. They authenticate every product and offer access to rare, limited-edition items. Here’s how they compare:
Feature |
Novelship |
StockX |
Main Market |
Asia-Pacific |
US, Europe, and global |
Currency Options |
Local Asian currencies supported |
USD, EUR, and others |
Shipping Speed |
Slower, especially outside Asia |
Faster, especially in the US |
Authentication |
In-house team checks each product |
Central authentication before shipping |
Customer Support |
Email only |
Live chat and email |
Extra Fees |
Possible customs/import fees outside region |
Customs included in pricing for many areas |
App Experience |
Highly rated in Asia |
Strong global user base |
Novelship vs Zappos
Novelship and Zappos are totally different in how they work.
Feature |
Novelship |
Zappos |
Type of Platform |
Resale marketplace |
Retailer |
Product Availability |
Rare and limited-edition items |
Mostly general releases |
Authentication |
Yes, every product is verified |
Not needed, items are brand direct |
Return Policy |
30 days with strict conditions |
Free returns up to 365 days |
Shipping Speed |
Slower, due to authentication |
Fast and reliable |
Customer Service |
Email only |
24/7 phone and live chat |
Regions Served |
Mainly Asia-Pacific |
Mostly US |
Novelship vs Foot Locker
Foot Locker is a well-known global retail chain that sells brand-new, in-season sneakers. Novelship, on the other hand, connects buyers with sellers for rare and hard-to-find sneakers.
Feature |
Novelship |
Foot Locker |
Type of Platform |
Resale marketplace |
Retail chain |
Product Focus |
Rare, sold-out, and exclusive items |
Current season sneakers and apparel |
Authentication |
Yes, by in-house experts |
No, products come directly from brands |
Returns |
Limited, buyer must meet strict conditions |
Easier return process |
Delivery Speed |
Takes longer due to verification |
Faster shipping, direct from warehouse |
Availability |
Depends on third-party sellers |
Based on brand stock |
Customer Support |
Email only |
Phone, chat, and in-store support |
Novelship vs KicksCrew
Both Novelship and KicksCrew are marketplaces for rare sneakers, but their models are a bit different.
Feature |
Novelship |
KicksCrew |
Business Model |
Peer-to-peer resale |
Retail + some resale |
Authentication |
Yes, done in-house |
Yes, but mixed depending on item |
Shipping Origin |
Singapore-based |
Hong Kong-based |
Pricing Transparency |
May include customs later |
Often includes taxes in price |
Customer Support |
Email only |
Email, plus help desk support |
Product Focus |
Sneakers and streetwear |
Mostly sneakers |
Trust Ratings |
Very high on Reviews.io |
Mixed reviews online |
Final Words
If you're thinking about using Novelship, here’s what you need to keep in mind:
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The products are real and get checked before they ship.
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It’s a registered company with good reviews.
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Payments are secure, and there’s refund support.
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Returns are allowed, but you need to follow all the steps.
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It’s slower than some sites, but worth it if you want rare drops.
Overall, Novelship is a legitimate company. It’s safe, trusted, and especially helpful for buyers across Asia.