Is Shoe Carnival Legit? Read this Latest Review to Find Out

People are asking, "Is Shoe Carnival legit?" It’s understandable because the reviews on the Reddit threads are mixed, and many shoppers have trouble deciding whether to trust the company or not.

Here’s what we’ve found after ordering from them almost a dozen times:

Shoe Carnival is 100% legit. They sell real, brand-name shoes and run actual stores. They have been around for over 40 years and plan to increase their shop numbers even more. Plus, Shoe Carnival is a publicly traded company, which means anyone can go through their finances.

But some reviews have mentioned complaints about the company, and we are discussing them in detail here, along with Shoe Carnival reviews. So, keep reading!

Key Takeaways

• Shoe Carnival has been around since 1978 and runs over 400 real stores.

• They sell only real shoes from trusted brands like Nike, Crocs, and Skechers.

• The store is publicly traded and fully regulated, so they’re not some shady site.

• Customer support is real, but response times can be slow.

• You’ll find great BOGO sales, loyalty points, and coupon deals regularly.

• Payments are secure with Klarna, PayPal, Apple Pay, and major credit cards.

Is Shoe Carnival legit? Review

Shoe Carnival is completely legit. It’s a real shoe store that has been around for more than 40 years. They sell original, branded shoes because they have partnered up with companies like Nike. They have hundreds of physical stores across the U.S., and their online store is safe to shop from.

We’ve bought shoes from them ourselves, both online and in-store, and everything about the experience told us they’re a reliable place to shop.

Here are all the reasons why you can trust Shoe Carnival:

Over 40 Years in Business

Shoe Carnival is legit because it has been in business since 1978. That kind of long history shows they are trusted by customers and have stood the test of time. But when a store has been around this long, it usually means they’re doing things the right way.

And when we shopped there, we felt that experience.  Stores that don’t treat customers well or sell fake stuff don’t last that long. People figure them out fast and stop shopping there. So the fact that Shoe Carnival has kept going, growing, and opening more stores says a lot.

Publicly Traded Company

Shoe Carnival is a legitimate company because it is publicly traded. It’s listed on the NASDAQ, which means it follows strict financial rules. Shoe Carnival is listed under the symbol SCVL. It reports everything openly and gets audited regularly.

We’re always a bit more confident shopping from businesses that are public companies. When a company is listed on the stock market, it can’t hide things. They have to share their earnings and stay on the right side of the law. That’s not something a scammy website would ever do.

400+ Physical Stores Across the U.S.

Here’s the thing: Shoe Carnival is legit, and one big reason is that they have over 400 physical stores across the United States. This makes it easy for customers to visit, shop in person, or return items without hassle.

We visited one of their stores before ever ordering online. Right away, we could tell it was a real, well-run place. The shelves were full of name-brand shoes and the staff was friendly. Here's the Shoe Carnival store picture we took:

Seeing all of that gave us confidence when it was time to shop on their website. We already knew what kind of service to expect. We also liked knowing that if something went wrong with an online order, we could just take it to the nearest store.

And it’s not just about convenience. A business doesn’t open over 400 stores unless it’s doing something right.

Official Website with Secure Checkout

Shoe Carnival.com is safe because their website uses secure HTTPS encryption and trusted payment options like PayPal and credit cards. This protects your personal and payment information when shopping online.

Before we placed our first order, we checked their website just like we always do. First thing we noticed was the padlock icon in the browser bar. That’s your sign the site is secure. It means any info you type—like your credit card number—is encrypted.

Then we looked at the payment options. They take all the usual ones. We used a credit card, but you can also pay with PayPal.

The checkout was simple. No weird pop-ups. No shady redirection to unknown pages. We entered our info, got an email confirmation in seconds, and a tracking number soon after.

Authorized Retailer of Major Brands

We can call Shoe Carnival reliable because well-known brands like Nike, Adidas, Crocs, and Skechers trust them.

Note that these brands only work with trusted and authorized retailers. If a store were shady, these companies wouldn’t let them carry their products.

When we were shopping on their site, one of the first things we noticed was the huge variety of name-brand shoes. You’ve got Nike running shoes, Adidas slides, Crocs in all colors, and the newest Skechers with memory foam soles.

We’ve ordered both Adidas and Skechers shoes from Shoe Carnival ourselves. They looked exactly like what you’d get at a brand’s own store. No red flags!

Clear Return and Exchange Policy

Shoe Carnival is not a scam because it offers a clear and fair 60-day return policy. You can return or exchange shoes either by mail or at any store. This gives you peace of mind if something doesn’t fit.

We’ve actually had to return a pair of shoes once because the size was off. It was super simple. We took them to our nearest Shoe Carnival store with the receipt, and they processed the return right away. We didn’t need to fill out any complicated forms or wait for approval.

You can also ship things back if you ordered online and don’t have a store nearby. The instructions are clear on their website. Everything is laid out step by step, from how to pack your return to where to send it. That kind of clarity is something we really appreciate.

In our opinion, this return policy shows they care about customer satisfaction. Scammy sites usually make returns hard or even impossible. But Shoe Carnival makes it easy and stress-free.

Verified by BBB

Straight to the point:

Shoe Carnival is legitimate because it’s officially listed with the Better Business Bureau (BBB), which tracks trusted businesses in the U.S. Being verified by the BBB means they’re a real company that meets basic standards of honesty and responsiveness.

BBB also shows how companies respond to complaints. And what we noticed is that Shoe Carnival actually replies. They don’t ignore issues or disappear after a sale.

We’ve had good experiences with them, but it’s nice to know that if something ever did go wrong, there’s a public platform like the BBB where you can raise the issue.

Physical Customer Support Channels

Did you know Shoe Carnival offers real customer service? It’s true. Here’s how to contact Shoe Carnival:

We’ve reached out to their customer support before, just to check the status of an order. We called them directly, and a real person picked up and answered our questions without any hassle.

To contact Shoe Carnival, you can also visit their "Contact us" page and fill out the form. Here's the screenshot:

We also once asked them whether their shoes come from real brands and they replied with Yes. Here’s the screenshot of our message and their reply:

Real Customer Base and Reviews

Shoe Carnival is not fake because it has thousands of real customer reviews across the web. Both positive and negative reviews prove it’s a real business, not a fake store. Trusted platforms like APIVoid and ScamAdviser also give them a 100% trust score.

Shoppers really like using the Shoe Carnival app. On the Apple App Store, it has a high rating of 4.8 out of 5 stars. People say it’s easy to use, the checkout is fast, and there are lots of deals and rewards.

On Android, the app has a 4.2-star rating on the Google Play Store. Most users are happy with it, but some mention it can be slow or buggy during big sales.

If a store only has glowing, perfect reviews, something’s usually off. But with Shoe Carnival, it was all genuine. Most people loved their shoes, shipping times, and deals. A few had issues with late deliveries or customer service, but even those got responses. That matters to us.

Regular Sales, Coupons, and Loyalty Program

You can trust Shoe Carnival and one of the main reasons behind it is that it runs regular promotions, coupons, and a rewards program — things scam stores usually don’t bother with. These deals are real and easy to use, whether you’re shopping in-store or online.

One of the first things we noticed when we shopped at Shoe Carnival was how often they have sales. There’s always a “Buy One Get One Half Off” deal or seasonal clearance section with actual markdowns. We used a 20% off coupon during checkout and it worked just fine.

They also run a loyalty program called Shoes2Win. It’s free to join and actually gives you points every time you buy.

We love getting a good deal, and Shoe Carnival really delivers on that.

Acknowledgment From Big Media Houses

Forbes has given Shoe Carnival a mention in its “Companies” section. It’s not a full feature, but more of a quick profile to give readers a snapshot of the company.

In 2019, Shoe Carnival was ranked by Forbes as the number one mid-sized employer in the clothing and shoe category. The company proudly shared the news on social media, celebrating the recognition.

That same year, Forbes also noted that analysts were showing strong interest in Shoe Carnival, especially because of its share buyback program. Some brokerages even called it a “top pick,” which gave the company an added boost in investor confidence.

The Wall Street Journal recently reported that Shoe Carnival is shifting more attention toward premium brands. The article, published in May 2025, also mentioned that the company plans to have Shoe Station make up more than 80% of its total stores by March 2027.

Secure Payment Options

Another thing to like about Shoe Carnival is that it offers secure and flexible payment options, including PayPal, Klarna, Apple Pay, and major credit cards. This gives shoppers more control and extra layers of protection during checkout.

We’ve seen sketchy stores that only take wire transfers or weird third-party systems. That’s usually a red flag. But at Shoe Carnival, you can stick with names you trust.

We also saw that they support Apple Pay, which makes mobile shopping super easy. You just tap, confirm, and you’re done.

Clear Shipping Policy

Shoe Carnival has a clear and detailed shipping policy. They offer standard, expedited, and free shipping on qualifying orders, with tracking included. Everything is laid out on their site, so you know what to expect before you pay.

When we placed our order, the shipping options were clearly explained. We picked standard shipping, which was free because we spent over the minimum. The estimated delivery time was 7 days, and we got our shoes right on time.

They also explain their shipping zones and delivery times for different locations. It’s not buried in fine print. Everything is upfront, which we appreciated. Plus, if you ever need to change or cancel an order, they explain how to do that, too.

Huge Social Media Following

One more reason Shoe Carnival is legit because it has a strong presence on social media.

If a store is fake, it usually hides from the public. Shoe Carnival does the opposite!

3 Common Shoe Carnival Complaints

Yes, Shoe Carnival is a real store, but like every retailer, they’ve received a fair share of complaints. Most issues come down to slow or confusing customer service, delivery problems, and refund delays.

Poor Customer Service & Communication

One of the most common complaints about Shoe Carnival is that their customer service can be slow and hard to deal with. People say it takes too long to get a response, and even then, the answers often feel vague or unhelpful.

We looked at many reviews from different sites like BBB, Yelp, and even their own website. A lot of customers said they had to reach out multiple times just to get one update. Some mentioned long hold times on the phone, while others said their emails went unanswered for days.

We think Shoe Carnival could definitely improve this area.

Delivery & Shipping Problems

Shoe Carnival also gets a lot of complaints about shipping problems, especially when orders are marked as delivered but don’t actually show up. Many customers say the company asks them to prove the package is missing before it will offer a refund.

Even when the carrier admits there was a delivery error, some customers say they still had to wait weeks for a refund. Shoe Carnival seems to depend a lot on what the carrier says before taking any action. That’s fine when everything goes smoothly, but it becomes a problem when the carrier doesn’t help either.

Order & Refund Errors

Many customers say Shoe Carnival sometimes sends the wrong items. Some reviews talk about getting two left shoes. Others say they received a size they didn’t order, even though the receipt showed the right one.

There’s also confusion around return policies. Some customers said they weren’t told clearly whether the return would go to their original payment method or just be applied as store credit.

Shoe Carnival Reviews: What Customers Are Saying?

Shoe Carnival reviews are mixed. Some shoppers are really happy with the deals and the shoes they got. Others have shared frustrations about support, shipping, or returns.

Amanda J., Denver said: “I’ve ordered from Shoe Carnival three times now. Every order was correct and arrived on time. I always wait for their BOGO sales because I have two growing kids, and it saves me a ton. The shoes were real brands, not knockoffs.”

However, Tyler S. had complaints. He said: “I got my shoes a week late, and tracking wasn’t updating, which made me nervous. I emailed customer service but didn’t get a response until four days later.”

Rachel L., Memphis commented: “My first order went fine. But the second time, they sent the wrong size. I asked for an exchange, and they told me to return the shoes first and reorder on my own. That was annoying, especially since it wasn’t my fault. I did get a refund eventually, but it took almost two weeks.”

What time does Shoe Carnival close?

Shoe Carnival usually closes at 9 in the evening from Monday through Saturday. On Sundays, they shut their doors a little earlier, usually around 7 PM. These are the general closing times across most of their locations, though a few stores may vary slightly depending on where they’re located, especially if they’re inside a shopping mall or plaza.

If you're planning a quick stop after work or dinner, you’ve got some time. The 9 PM closing makes it pretty convenient for evening shoppers. But if you’re heading out on a Sunday, don’t wait too long. By 7 PM, most stores are already closing up, and the last hour can get a bit rushed.

What time does Shoe Carnival open?

Shoe Carnival stores generally open at 10 in the morning from Monday through Saturday. On Sundays, they take a bit of a slower start and usually open around 11 AM. These times are pretty consistent across most locations, so they’re a good rule of thumb if you’re heading out to shop.

For those who like to beat the crowds, 10 AM is a great time to drop in. The store is usually quiet, and it’s easier to browse without the afternoon rush.

Just like with closing times, some locations might open a bit earlier or later depending on where they are. Stores in malls or shopping centers often follow the same hours as the rest of the shops around them.

If you want to be 100% sure, check the hours on Shoe Carnival’s website or call your local store.

Are Shoe Carnival Shoes Fake?

Shoe Carnival does not sell fake shoes. Everything they offer is real and comes directly from official brands like Nike, Adidas, Skechers, and more. They are an authorized retailer, which means these brands have officially approved them to sell their products.

We’ve ordered from Shoe Carnival ourselves, and every pair of shoes came in original packaging, with tags, and looked exactly like what you'd find at a Nike or Adidas store. 

Also, Shoe Carnival is a publicly traded company. It’s listed on the NASDAQ, which means they’re regularly audited and have to meet legal standards. They wouldn’t risk everything by selling fake shoes. Big companies like Adidas and Crocs don’t work with stores that deal in counterfeit products.

Does Shoe Carnival Sell Adidas Shoes?

Yes, Shoe Carnival sells Adidas shoes for men, women, and kids. When you search “Adidas” on their site, you'll find a wide range of styles. Some are classics like the Adidas Grand Court or Lite Racer, and others are newer models made for running or training.

You’ll also find deals you usually don’t see on Adidas’ official site.

The shoes come in the same packaging you’d expect from Adidas. We got ours in a black-and-white Adidas box, with all the proper tags and labels. It was the same unboxing experience as ordering directly from the brand.

Why Are Shoe Carnival Shoes So Cheap?

Shoe Carnival offers lower prices than many other retailers—and it’s not because the shoes are fake. Here's why their prices seem cheaper:

• Bulk buying: They buy shoes in large quantities from brands, which gives them discounts they pass on to us.

• In-house deals: They run their own promotions like BOGO half-off, which helps drop the final price.

• Loyalty rewards: Their Shoes2Win program lets you earn points and redeem discounts.

• End-of-season stock: They often sell last season’s styles at clearance prices.

• Lower overhead: Their stores are simple and not flashy, which helps them save on costs.

• Private labels: Besides big brands, they also carry their own exclusive lines that are priced lower.

Are Shoe Carnival Shoes Good Quality?

Yes, Shoe Carnival sells good quality shoes. Remember that most shoes they sell come directly from the brand. That means you’re getting the same design, materials, and comfort you’d get from a brand’s flagship store. The quality depends more on the brand you choose than the store itself.

We bought a pair of Skechers from Shoe Carnival that lasted over a year with heavy use. The cushioning stayed intact, and the soles held up great. We also got some kids' sneakers from their store-brand section. Those weren’t as long-lasting but still decent for the price.

Does Shoe Carnival Sell UGGs?

Yes, Shoe Carnival does sell UGG shoes, but the selection may be limited depending on the season and stock levels. They usually carry a few styles of UGG boots, slippers, and sometimes casual shoes for women and kids.

Also, keep in mind that sizes can sell out fast, especially for the most popular UGG boots. So if you see your size available, it’s smart to grab them before they’re gone.

If you’re unsure whether a pair is genuine, just check the product description.

Does Shoe Carnival Sell Real Shoes?

Yes, Shoe Carnival sells 100% real, authentic shoes. They are not a reseller of fake or imitation products. Everything they sell comes directly from the brands or approved distributors.

We’ve ordered from Shoe Carnival multiple times, and each time, the shoes came in their original brand packaging. We’ve also seen their products in physical stores. They clearly separate brand-name shoes from private labels, so you know exactly what you’re buying.

Does Shoe Carnival Sell Jordans?

Shoe Carnival does not usually sell Air Jordan shoes. Jordans are part of the Nike brand, but they are typically sold through select retailers only. Shoe Carnival is not one of those select sellers.

We checked their website and stores several times over the past year and didn’t find any Air Jordan releases listed. You might see some regular Nike basketball shoes or retro-style sneakers. Unfortunately, official Jordans like Air Jordan 1s, 4s, or 11s are not typically available through Shoe Carnival.

Jordan shoes are often limited release products. They’re usually sold through Nike’s SNKRS app, Foot Locker, Finish Line, or other premium sneaker retailers.

Does Shoe Carnival Take Afterpay?

No, Shoe Carnival does not currently accept Afterpay as a payment option. But they do offer other flexible payment methods like Klarna, PayPal Pay Later, and all major credit cards.

We personally used Klarna on a recent order, and the process was smooth. The approval took just a few seconds, and we got to pay in smaller chunks without interest. If you're used to Afterpay, Klarna feels very familiar.

Besides Klarna, you can also use PayPal’s Pay Later option, which is available during checkout.

Does Shoe Carnival Pay Weekly?

No, Shoe Carnival does not pay weekly. Employees are typically paid bi-weekly, meaning they get their paycheck every two weeks. This is a standard payroll schedule used by many retail companies across the U.S.

If you're considering working at Shoe Carnival, it’s good to know how their pay system works. Based on what we’ve seen from current and past employee reviews online, paydays fall on Fridays every other week.

Employees also say that Shoe Carnival uses direct deposit, which is convenient. That means your pay automatically goes into your bank account.

In terms of how much they pay, it varies by position. Cashiers and floor staff usually earn hourly wages around minimum wage or slightly above, while managers earn more.

Does Shoe Carnival Sell Cleats?

Yes, Shoe Carnival does sell cleats. So, if you're looking for specific footwear for sports like soccer, football, baseball, and more, it’s a solid place to check.

When we browsed their online store, we found soccer cleats and baseball cleats from brands like Nike and Adidas. There were options for turf, firm ground, and indoor surfaces. We added a pair of Nike Mercurial junior cleats to our cart without any issues, and they came in original packaging.

Does Shoe Carnival Have Crocs?

Shoe Carnival does carry Crocs, and we’ve seen them both online and in physical stores. Shopping online, we discovered Crocs Classic Clogs, LiteRide slides, and Kids' Fun Lab collections. The product descriptions were clear, and the boxes we ordered came with the official Crocs logo and packaging.

In-store, Crocs are usually displayed near casual sandals. We went in last summer and saw Crocs in sizes for both adults and children.

Does Shoe Carnival Sell Birkenstocks?

No, Shoe Carnival does not sell Birkenstocks at this time. Birkenstocks are usually sold through specialty retailers, department stores, or footwear chains.

That does mean if you're a fan of Birkenstocks, you'll need to shop elsewhere.

But don’t worry; Shoe Carnival offers a wide selection of comfortable, comparable sandal brands at competitive prices.

Does Shoe Carnival Sell Hoka Shoes?

No, Shoe Carnival does not typically carry Hoka shoes in their inventory. That said, Shoe Carnival does offer high-quality running and walking shoes from other reputable brands. They stock popular styles like Nike Pegasus, Adidas Ultraboost, and Skechers Go Walk series.

So if you're committed to Hoka specifically, you’ll need to look at running-focused outlets.

Does Shoe Carnival Offer Military Discount?

Yes, Shoe Carnival offers a military discount—15% off for active duty, veterans, and their families. Just verify with ID or an authorized verification service.

When we asked a store clerk about this, they explained the process clearly. You just need to show a valid military ID in-store or enter your verified military status through their online checkout portal.

Does Shoe Carnival Sell Cowboy Boots?

Yes, Shoe Carnival does sell cowboy boots, mostly from popular brands like Ariat. They're usually included in seasonal promotions, especially around back-to-school or fall events. We scored a pair of Ariats for around $20 off retail when shopping during a sale.

Whether you’re interested in practical ranch footwear or stylish western boots, Shoe Carnival is a decent place to check. Just keep in mind that inventory can vary, so check online or call your nearest store before making a trip.

Shoe Carnival vs Zappos

Both Shoe Carnival and Zappos sell legit, brand-name shoes. But they feel totally different when you shop with them.

Here’s how they compare:

Shoe Carnival vs Novelship

Shoe Carnival is a regular retail store. Novelship is more like a sneaker marketplace where people resell rare shoes. One sells general releases, the other sells collectible pairs.

Shoe Carnival vs KicksCrew

Shoe Carnival is best for everyday shoes at a deal. KicksCrew is more for sneaker fans looking for exclusive or hard-to-find pairs.

Shoe Carnival vs Foot Locker

Both are big shoe stores, but Foot Locker is more about the newest sneaker releases. Shoe Carnival focuses on budget-friendly shoes for the whole family.

Shoe Carnival vs StockX

Shoe Carnival is where you get brand-new shoes at regular prices. StockX is where people resell sneakers, and prices change based on demand.

Conclusion

So, is Shoe Carnival legit? Yes, it absolutely is. The shoes are 100% real and come from trusted brands. You can shop online or visit one of their hundreds of stores. Plus, the customer support is real, but patience may be needed.

In short, Shoe Carnival can be a great place to shop.

People are asking, "Is Shoe Carnival legit?" It’s understandable because the reviews on the Reddit threads are mixed, and many shoppers have trouble deciding whether to trust the company or not.

Here’s what we’ve found after ordering from them almost a dozen times:

Shoe Carnival is 100% legit. They sell real, brand-name shoes and run actual stores. They have been around for over 40 years and plan to increase their shop numbers even more. Plus, Shoe Carnival is a publicly traded company, which means anyone can go through their finances.

But some reviews have mentioned complaints about the company, and we are discussing them in detail here, along with Shoe Carnival reviews. So, keep reading!

Key Takeaways

• Shoe Carnival has been around since 1978 and runs over 400 real stores.

• They sell only real shoes from trusted brands like Nike, Crocs, and Skechers.

• The store is publicly traded and fully regulated, so they’re not some shady site.

• Customer support is real, but response times can be slow.

• You’ll find great BOGO sales, loyalty points, and coupon deals regularly.

• Payments are secure with Klarna, PayPal, Apple Pay, and major credit cards.

Is Shoe Carnival legit? Review

Shoe Carnival is completely legit. It’s a real shoe store that has been around for more than 40 years. They sell original, branded shoes because they have partnered up with companies like Nike. They have hundreds of physical stores across the U.S., and their online store is safe to shop from.

We’ve bought shoes from them ourselves, both online and in-store, and everything about the experience told us they’re a reliable place to shop.

Here are all the reasons why you can trust Shoe Carnival:

Over 40 Years in Business

Shoe Carnival is legit because it has been in business since 1978. That kind of long history shows they are trusted by customers and have stood the test of time. But when a store has been around this long, it usually means they’re doing things the right way.

And when we shopped there, we felt that experience.  Stores that don’t treat customers well or sell fake stuff don’t last that long. People figure them out fast and stop shopping there. So the fact that Shoe Carnival has kept going, growing, and opening more stores says a lot.

Publicly Traded Company

Shoe Carnival is a legitimate company because it is publicly traded. It’s listed on the NASDAQ, which means it follows strict financial rules. Shoe Carnival is listed under the symbol SCVL. It reports everything openly and gets audited regularly.

We’re always a bit more confident shopping from businesses that are public companies. When a company is listed on the stock market, it can’t hide things. They have to share their earnings and stay on the right side of the law. That’s not something a scammy website would ever do.

400+ Physical Stores Across the U.S.

Here’s the thing: Shoe Carnival is legit, and one big reason is that they have over 400 physical stores across the United States. This makes it easy for customers to visit, shop in person, or return items without hassle.

We visited one of their stores before ever ordering online. Right away, we could tell it was a real, well-run place. The shelves were full of name-brand shoes and the staff was friendly. Here's the Shoe Carnival store picture we took:

Seeing all of that gave us confidence when it was time to shop on their website. We already knew what kind of service to expect. We also liked knowing that if something went wrong with an online order, we could just take it to the nearest store.

And it’s not just about convenience. A business doesn’t open over 400 stores unless it’s doing something right.

Official Website with Secure Checkout

Shoe Carnival.com is safe because their website uses secure HTTPS encryption and trusted payment options like PayPal and credit cards. This protects your personal and payment information when shopping online.

Before we placed our first order, we checked their website just like we always do. First thing we noticed was the padlock icon in the browser bar. That’s your sign the site is secure. It means any info you type—like your credit card number—is encrypted.

Then we looked at the payment options. They take all the usual ones. We used a credit card, but you can also pay with PayPal.

The checkout was simple. No weird pop-ups. No shady redirection to unknown pages. We entered our info, got an email confirmation in seconds, and a tracking number soon after.

Authorized Retailer of Major Brands

We can call Shoe Carnival reliable because well-known brands like Nike, Adidas, Crocs, and Skechers trust them.

Note that these brands only work with trusted and authorized retailers. If a store were shady, these companies wouldn’t let them carry their products.

When we were shopping on their site, one of the first things we noticed was the huge variety of name-brand shoes. You’ve got Nike running shoes, Adidas slides, Crocs in all colors, and the newest Skechers with memory foam soles.

We’ve ordered both Adidas and Skechers shoes from Shoe Carnival ourselves. They looked exactly like what you’d get at a brand’s own store. No red flags!

Clear Return and Exchange Policy

Shoe Carnival is not a scam because it offers a clear and fair 60-day return policy. You can return or exchange shoes either by mail or at any store. This gives you peace of mind if something doesn’t fit.

We’ve actually had to return a pair of shoes once because the size was off. It was super simple. We took them to our nearest Shoe Carnival store with the receipt, and they processed the return right away. We didn’t need to fill out any complicated forms or wait for approval.

You can also ship things back if you ordered online and don’t have a store nearby. The instructions are clear on their website. Everything is laid out step by step, from how to pack your return to where to send it. That kind of clarity is something we really appreciate.

In our opinion, this return policy shows they care about customer satisfaction. Scammy sites usually make returns hard or even impossible. But Shoe Carnival makes it easy and stress-free.

Verified by BBB

Straight to the point:

Shoe Carnival is legitimate because it’s officially listed with the Better Business Bureau (BBB), which tracks trusted businesses in the U.S. Being verified by the BBB means they’re a real company that meets basic standards of honesty and responsiveness.

BBB also shows how companies respond to complaints. And what we noticed is that Shoe Carnival actually replies. They don’t ignore issues or disappear after a sale.

We’ve had good experiences with them, but it’s nice to know that if something ever did go wrong, there’s a public platform like the BBB where you can raise the issue.

Physical Customer Support Channels

Did you know Shoe Carnival offers real customer service? It’s true. Here’s how to contact Shoe Carnival:

We’ve reached out to their customer support before, just to check the status of an order. We called them directly, and a real person picked up and answered our questions without any hassle.

To contact Shoe Carnival, you can also visit their "Contact us" page and fill out the form. Here's the screenshot:

We also once asked them whether their shoes come from real brands and they replied with Yes. Here’s the screenshot of our message and their reply:

Real Customer Base and Reviews

Shoe Carnival is not fake because it has thousands of real customer reviews across the web. Both positive and negative reviews prove it’s a real business, not a fake store. Trusted platforms like APIVoid and ScamAdviser also give them a 100% trust score.

Shoppers really like using the Shoe Carnival app. On the Apple App Store, it has a high rating of 4.8 out of 5 stars. People say it’s easy to use, the checkout is fast, and there are lots of deals and rewards.

On Android, the app has a 4.2-star rating on the Google Play Store. Most users are happy with it, but some mention it can be slow or buggy during big sales.

If a store only has glowing, perfect reviews, something’s usually off. But with Shoe Carnival, it was all genuine. Most people loved their shoes, shipping times, and deals. A few had issues with late deliveries or customer service, but even those got responses. That matters to us.

Regular Sales, Coupons, and Loyalty Program

You can trust Shoe Carnival and one of the main reasons behind it is that it runs regular promotions, coupons, and a rewards program — things scam stores usually don’t bother with. These deals are real and easy to use, whether you’re shopping in-store or online.

One of the first things we noticed when we shopped at Shoe Carnival was how often they have sales. There’s always a “Buy One Get One Half Off” deal or seasonal clearance section with actual markdowns. We used a 20% off coupon during checkout and it worked just fine.

They also run a loyalty program called Shoes2Win. It’s free to join and actually gives you points every time you buy.

We love getting a good deal, and Shoe Carnival really delivers on that.

Acknowledgment From Big Media Houses

Forbes has given Shoe Carnival a mention in its “Companies” section. It’s not a full feature, but more of a quick profile to give readers a snapshot of the company.

In 2019, Shoe Carnival was ranked by Forbes as the number one mid-sized employer in the clothing and shoe category. The company proudly shared the news on social media, celebrating the recognition.

That same year, Forbes also noted that analysts were showing strong interest in Shoe Carnival, especially because of its share buyback program. Some brokerages even called it a “top pick,” which gave the company an added boost in investor confidence.

The Wall Street Journal recently reported that Shoe Carnival is shifting more attention toward premium brands. The article, published in May 2025, also mentioned that the company plans to have Shoe Station make up more than 80% of its total stores by March 2027.

Secure Payment Options

Another thing to like about Shoe Carnival is that it offers secure and flexible payment options, including PayPal, Klarna, Apple Pay, and major credit cards. This gives shoppers more control and extra layers of protection during checkout.

We’ve seen sketchy stores that only take wire transfers or weird third-party systems. That’s usually a red flag. But at Shoe Carnival, you can stick with names you trust.

We also saw that they support Apple Pay, which makes mobile shopping super easy. You just tap, confirm, and you’re done.

Clear Shipping Policy

Shoe Carnival has a clear and detailed shipping policy. They offer standard, expedited, and free shipping on qualifying orders, with tracking included. Everything is laid out on their site, so you know what to expect before you pay.

When we placed our order, the shipping options were clearly explained. We picked standard shipping, which was free because we spent over the minimum. The estimated delivery time was 7 days, and we got our shoes right on time.

They also explain their shipping zones and delivery times for different locations. It’s not buried in fine print. Everything is upfront, which we appreciated. Plus, if you ever need to change or cancel an order, they explain how to do that, too.

Huge Social Media Following

One more reason Shoe Carnival is legit because it has a strong presence on social media.

If a store is fake, it usually hides from the public. Shoe Carnival does the opposite!

3 Common Shoe Carnival Complaints

Yes, Shoe Carnival is a real store, but like every retailer, they’ve received a fair share of complaints. Most issues come down to slow or confusing customer service, delivery problems, and refund delays.

Poor Customer Service & Communication

One of the most common complaints about Shoe Carnival is that their customer service can be slow and hard to deal with. People say it takes too long to get a response, and even then, the answers often feel vague or unhelpful.

We looked at many reviews from different sites like BBB, Yelp, and even their own website. A lot of customers said they had to reach out multiple times just to get one update. Some mentioned long hold times on the phone, while others said their emails went unanswered for days.

We think Shoe Carnival could definitely improve this area.

Delivery & Shipping Problems

Shoe Carnival also gets a lot of complaints about shipping problems, especially when orders are marked as delivered but don’t actually show up. Many customers say the company asks them to prove the package is missing before it will offer a refund.

Even when the carrier admits there was a delivery error, some customers say they still had to wait weeks for a refund. Shoe Carnival seems to depend a lot on what the carrier says before taking any action. That’s fine when everything goes smoothly, but it becomes a problem when the carrier doesn’t help either.

Order & Refund Errors

Many customers say Shoe Carnival sometimes sends the wrong items. Some reviews talk about getting two left shoes. Others say they received a size they didn’t order, even though the receipt showed the right one.

There’s also confusion around return policies. Some customers said they weren’t told clearly whether the return would go to their original payment method or just be applied as store credit.

Shoe Carnival Reviews: What Customers Are Saying?

Shoe Carnival reviews are mixed. Some shoppers are really happy with the deals and the shoes they got. Others have shared frustrations about support, shipping, or returns.

Amanda J., Denver said: “I’ve ordered from Shoe Carnival three times now. Every order was correct and arrived on time. I always wait for their BOGO sales because I have two growing kids, and it saves me a ton. The shoes were real brands, not knockoffs.”

However, Tyler S. had complaints. He said: “I got my shoes a week late, and tracking wasn’t updating, which made me nervous. I emailed customer service but didn’t get a response until four days later.”

Rachel L., Memphis commented: “My first order went fine. But the second time, they sent the wrong size. I asked for an exchange, and they told me to return the shoes first and reorder on my own. That was annoying, especially since it wasn’t my fault. I did get a refund eventually, but it took almost two weeks.”

What time does Shoe Carnival close?

Shoe Carnival usually closes at 9 in the evening from Monday through Saturday. On Sundays, they shut their doors a little earlier, usually around 7 PM. These are the general closing times across most of their locations, though a few stores may vary slightly depending on where they’re located, especially if they’re inside a shopping mall or plaza.

If you're planning a quick stop after work or dinner, you’ve got some time. The 9 PM closing makes it pretty convenient for evening shoppers. But if you’re heading out on a Sunday, don’t wait too long. By 7 PM, most stores are already closing up, and the last hour can get a bit rushed.

What time does Shoe Carnival open?

Shoe Carnival stores generally open at 10 in the morning from Monday through Saturday. On Sundays, they take a bit of a slower start and usually open around 11 AM. These times are pretty consistent across most locations, so they’re a good rule of thumb if you’re heading out to shop.

For those who like to beat the crowds, 10 AM is a great time to drop in. The store is usually quiet, and it’s easier to browse without the afternoon rush.

Just like with closing times, some locations might open a bit earlier or later depending on where they are. Stores in malls or shopping centers often follow the same hours as the rest of the shops around them.

If you want to be 100% sure, check the hours on Shoe Carnival’s website or call your local store.

Are Shoe Carnival Shoes Fake?

Shoe Carnival does not sell fake shoes. Everything they offer is real and comes directly from official brands like Nike, Adidas, Skechers, and more. They are an authorized retailer, which means these brands have officially approved them to sell their products.

We’ve ordered from Shoe Carnival ourselves, and every pair of shoes came in original packaging, with tags, and looked exactly like what you'd find at a Nike or Adidas store. 

Also, Shoe Carnival is a publicly traded company. It’s listed on the NASDAQ, which means they’re regularly audited and have to meet legal standards. They wouldn’t risk everything by selling fake shoes. Big companies like Adidas and Crocs don’t work with stores that deal in counterfeit products.

Does Shoe Carnival Sell Adidas Shoes?

Yes, Shoe Carnival sells Adidas shoes for men, women, and kids. When you search “Adidas” on their site, you'll find a wide range of styles. Some are classics like the Adidas Grand Court or Lite Racer, and others are newer models made for running or training.

You’ll also find deals you usually don’t see on Adidas’ official site.

The shoes come in the same packaging you’d expect from Adidas. We got ours in a black-and-white Adidas box, with all the proper tags and labels. It was the same unboxing experience as ordering directly from the brand.

Why Are Shoe Carnival Shoes So Cheap?

Shoe Carnival offers lower prices than many other retailers—and it’s not because the shoes are fake. Here's why their prices seem cheaper:

• Bulk buying: They buy shoes in large quantities from brands, which gives them discounts they pass on to us.

• In-house deals: They run their own promotions like BOGO half-off, which helps drop the final price.

• Loyalty rewards: Their Shoes2Win program lets you earn points and redeem discounts.

• End-of-season stock: They often sell last season’s styles at clearance prices.

• Lower overhead: Their stores are simple and not flashy, which helps them save on costs.

• Private labels: Besides big brands, they also carry their own exclusive lines that are priced lower.

Are Shoe Carnival Shoes Good Quality?

Yes, Shoe Carnival sells good quality shoes. Remember that most shoes they sell come directly from the brand. That means you’re getting the same design, materials, and comfort you’d get from a brand’s flagship store. The quality depends more on the brand you choose than the store itself.

We bought a pair of Skechers from Shoe Carnival that lasted over a year with heavy use. The cushioning stayed intact, and the soles held up great. We also got some kids' sneakers from their store-brand section. Those weren’t as long-lasting but still decent for the price.

Does Shoe Carnival Sell UGGs?

Yes, Shoe Carnival does sell UGG shoes, but the selection may be limited depending on the season and stock levels. They usually carry a few styles of UGG boots, slippers, and sometimes casual shoes for women and kids.

Also, keep in mind that sizes can sell out fast, especially for the most popular UGG boots. So if you see your size available, it’s smart to grab them before they’re gone.

If you’re unsure whether a pair is genuine, just check the product description.

Does Shoe Carnival Sell Real Shoes?

Yes, Shoe Carnival sells 100% real, authentic shoes. They are not a reseller of fake or imitation products. Everything they sell comes directly from the brands or approved distributors.

We’ve ordered from Shoe Carnival multiple times, and each time, the shoes came in their original brand packaging. We’ve also seen their products in physical stores. They clearly separate brand-name shoes from private labels, so you know exactly what you’re buying.

Does Shoe Carnival Sell Jordans?

Shoe Carnival does not usually sell Air Jordan shoes. Jordans are part of the Nike brand, but they are typically sold through select retailers only. Shoe Carnival is not one of those select sellers.

We checked their website and stores several times over the past year and didn’t find any Air Jordan releases listed. You might see some regular Nike basketball shoes or retro-style sneakers. Unfortunately, official Jordans like Air Jordan 1s, 4s, or 11s are not typically available through Shoe Carnival.

Jordan shoes are often limited release products. They’re usually sold through Nike’s SNKRS app, Foot Locker, Finish Line, or other premium sneaker retailers.

Does Shoe Carnival Take Afterpay?

No, Shoe Carnival does not currently accept Afterpay as a payment option. But they do offer other flexible payment methods like Klarna, PayPal Pay Later, and all major credit cards.

We personally used Klarna on a recent order, and the process was smooth. The approval took just a few seconds, and we got to pay in smaller chunks without interest. If you're used to Afterpay, Klarna feels very familiar.

Besides Klarna, you can also use PayPal’s Pay Later option, which is available during checkout.

Does Shoe Carnival Pay Weekly?

No, Shoe Carnival does not pay weekly. Employees are typically paid bi-weekly, meaning they get their paycheck every two weeks. This is a standard payroll schedule used by many retail companies across the U.S.

If you're considering working at Shoe Carnival, it’s good to know how their pay system works. Based on what we’ve seen from current and past employee reviews online, paydays fall on Fridays every other week.

Employees also say that Shoe Carnival uses direct deposit, which is convenient. That means your pay automatically goes into your bank account.

In terms of how much they pay, it varies by position. Cashiers and floor staff usually earn hourly wages around minimum wage or slightly above, while managers earn more.

Does Shoe Carnival Sell Cleats?

Yes, Shoe Carnival does sell cleats. So, if you're looking for specific footwear for sports like soccer, football, baseball, and more, it’s a solid place to check.

When we browsed their online store, we found soccer cleats and baseball cleats from brands like Nike and Adidas. There were options for turf, firm ground, and indoor surfaces. We added a pair of Nike Mercurial junior cleats to our cart without any issues, and they came in original packaging.

Does Shoe Carnival Have Crocs?

Shoe Carnival does carry Crocs, and we’ve seen them both online and in physical stores. Shopping online, we discovered Crocs Classic Clogs, LiteRide slides, and Kids' Fun Lab collections. The product descriptions were clear, and the boxes we ordered came with the official Crocs logo and packaging.

In-store, Crocs are usually displayed near casual sandals. We went in last summer and saw Crocs in sizes for both adults and children.

Does Shoe Carnival Sell Birkenstocks?

No, Shoe Carnival does not sell Birkenstocks at this time. Birkenstocks are usually sold through specialty retailers, department stores, or footwear chains.

That does mean if you're a fan of Birkenstocks, you'll need to shop elsewhere.

But don’t worry; Shoe Carnival offers a wide selection of comfortable, comparable sandal brands at competitive prices.

Does Shoe Carnival Sell Hoka Shoes?

No, Shoe Carnival does not typically carry Hoka shoes in their inventory. That said, Shoe Carnival does offer high-quality running and walking shoes from other reputable brands. They stock popular styles like Nike Pegasus, Adidas Ultraboost, and Skechers Go Walk series.

So if you're committed to Hoka specifically, you’ll need to look at running-focused outlets.

Does Shoe Carnival Offer Military Discount?

Yes, Shoe Carnival offers a military discount—15% off for active duty, veterans, and their families. Just verify with ID or an authorized verification service.

When we asked a store clerk about this, they explained the process clearly. You just need to show a valid military ID in-store or enter your verified military status through their online checkout portal.

Does Shoe Carnival Sell Cowboy Boots?

Yes, Shoe Carnival does sell cowboy boots, mostly from popular brands like Ariat. They're usually included in seasonal promotions, especially around back-to-school or fall events. We scored a pair of Ariats for around $20 off retail when shopping during a sale.

Whether you’re interested in practical ranch footwear or stylish western boots, Shoe Carnival is a decent place to check. Just keep in mind that inventory can vary, so check online or call your nearest store before making a trip.

Shoe Carnival vs Zappos

Both Shoe Carnival and Zappos sell legit, brand-name shoes. But they feel totally different when you shop with them.

Here’s how they compare:

Shoe Carnival vs Novelship

Shoe Carnival is a regular retail store. Novelship is more like a sneaker marketplace where people resell rare shoes. One sells general releases, the other sells collectible pairs.

Shoe Carnival vs KicksCrew

Shoe Carnival is best for everyday shoes at a deal. KicksCrew is more for sneaker fans looking for exclusive or hard-to-find pairs.

Shoe Carnival vs Foot Locker

Both are big shoe stores, but Foot Locker is more about the newest sneaker releases. Shoe Carnival focuses on budget-friendly shoes for the whole family.

Shoe Carnival vs StockX

Shoe Carnival is where you get brand-new shoes at regular prices. StockX is where people resell sneakers, and prices change based on demand.

Conclusion

So, is Shoe Carnival legit? Yes, it absolutely is. The shoes are 100% real and come from trusted brands. You can shop online or visit one of their hundreds of stores. Plus, the customer support is real, but patience may be needed.

In short, Shoe Carnival can be a great place to shop.