Shoppers are asking, Is Shoe Palace legit or a scam? Is it real or another fake site waiting to scam your money? We’ve been there too, and with so many shady sneaker websites out there, it’s smart to double-check.
Here’s what we’ve found:
Shoe Palace is 100% legit. It’s a real, family-owned store that started in 1993. They have over 160 retail locations across the U.S. and only sell authentic products from brands like Nike, Jordan, Adidas, and more.
But wait. Before you order from Shoe Palace, it’s crucial you also know about their returns, refunds, and shipping policy. Don’t worry. We’re explaining everything, including complaints and customer reviews.
Key Takeaways
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Shoe Palace is legit and not a scam. It’s a real sneaker store that’s been around since 1993.
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They have 160+ physical stores you can visit across the U.S.
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They only sell authentic products from Nike, Jordan, Adidas, and more.
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They host official sneaker raffles and brand drops, including SNKRS launches.
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The website is secure, and they accept PayPal, Klarna, Afterpay, and credit cards.
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Returns are allowed within 30 days, but restocking fees may apply.
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Shipping is reliable, but not the fastest, and is only available in the U.S.
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Common complaints include slow replies and tracking issues, but overall service is solid.
Is Shoe Palace Legit? (Website Review)
Shoe Palace is absolutely legit. They have been in business since 1993 and now own more than 160 retail stores in the United States. They only sell real products from trusted brands like Nike, Converse, New Balance, Jordan, and Adidas.
They are also owned by JD Sports, which is a global sportswear company. We’ve bought from them many times and always received authentic items without any problems.
Here’s every reason that makes Shoe Palace legitimate:
They Have Been in Business Since 1993
Shoe Palace is definitely legitimate. They started selling shoes in 1993 at the San Jose Flea Market. Over time, they grew into one of the most trusted sneaker stores in the country. A company doesn't last over 30 years by accident. This shows that they have done things the right way.
When we first ordered from them, we had the same question: Is this site safe? We were a bit unsure. But we placed a small order to try them out. It was a pair of Nike Dunks. The shipping was fast, and the product was completely authentic.
We kept ordering over the years, and every single order was smooth.
They Have Over 160 Real Stores in the U.S.
Did you know Shoe Palace is not just an online store? They have more than 160 retail stores in malls and shopping centers across the country. This means you can visit them in person and buy shoes directly from the store.
This is something most fake or shady shoe websites can't offer.
We’ve visited several of Shoe Palace’s stores ourselves. They always have a wide selection of shoes and clothes. The employees are helpful. They know about the brands and what sizes fit best. We’ve even picked up online orders in-store to save time. Here's the picture we took when we visited the Shoe Palace store:

Having real stores also shows that the company is stable. Opening stores in malls costs money. No fake shoe company is going to do that.
They Were Bought by JD Sports
Forbes reported in 2020 that JD Sports bought Shoe Palace. JD Sports is a large, global company that only buys businesses that follow strict rules. This move confirms that Shoe Palace is a legit and trusted store.
When a big company like JD Sports steps in, it usually means better service. We noticed this after the buyout. The website improved, and the order updates became clearer.
We once had a problem with delayed tracking. We contacted support, and they fixed it quickly. That was after JD Sports took over. It showed us that they now have better systems in place.
They Sell Only Authentic Products from Real Brands
Shoe Palace only sells real shoes and apparel from trusted brands. These include Nike, Jordan, Adidas, Puma, Converse, New Balance, UGG, and many more. These brands do not allow fake or unapproved sellers to carry their products. If you see a store selling these items, it means the brand trusts them.

We’ve ordered many different pairs over the years. Every box was brand new and sealed. The tags were attached, and the labels matched what the brands use. We even verified a few using official apps. Everything came back as 100 percent real.
One time, we got a limited-release pair of Jordans. The box had all the correct codes. The leather felt just like other pairs we bought from Nike’s site.
Shoe Palace Hosts Official Product Releases and Raffles
Here’s the thing: Shoe Palace is part of official sneaker releases and raffles. They often show up on Nike SNKRS and other release calendars. This means they get brand-approved stock directly from Nike, Jordan, Adidas, and more. They follow the same drop rules as other trusted retailers.
We’ve entered their raffles several times. The process is always fair: You sign up, confirm your entry, and wait for the results. Once, we won a Yeezy drop through their site. We got the confirmation email, paid right away, and the shoes arrived a few days later.
They also promote drops on their website and social media. Lifestyle outlets also recently talked about the launch of Shoe Palace’s new flagship store called “Shoe Palace Nine Three.” The name is a tribute to the year they started, which is 1993.
Their Website Is Secure and Professional
ShoePalace.com is legit and secure. It uses HTTPS, which is a big thing as this means the site actually protects your data. It also runs a custom eCommerce setup that looks clean and functions well. You won’t see popups, shady ads, or broken pages. Everything loads properly and feels trustworthy.

In our opinion, the layout is clean too. You can sort by brand, category, or size. Filters actually work. And tracking orders is easy because they send proper confirmation and shipping emails.
They Accept Verified and Safe Payment Methods
You can trust Shoe Palace because it accepts trusted payment methods only. These include PayPal, Klarna, Afterpay, Apple Pay, and all major credit cards. These payment options are known for protecting buyers if anything goes wrong.

We always use PayPal when shopping online, and Shoe Palace supports it fully. That way, if something weird ever happened, we could dispute the charge.
We’ve also tried their Klarna and Afterpay options. These let you split your payments without interest. It worked smoothly. The payment plan was clearly shown, and we got email updates from both Shoe Palace and the payment service.
The key thing is, they don’t ask for strange payment options like crypto or money transfers. You only see real, secure methods during checkout.

Shoe Palace Is Accredited by the Better Business Bureau
Shoe Palace is a BBB-accredited business. This means they have a profile on the Better Business Bureau’s site and have met their standards for honesty and customer care. BBB only gives accreditation to companies that respond to complaints and operate legally.
We checked their BBB page before placing one of our first orders. It showed a running history of customer reviews and issue resolutions. That’s a relief.
Also, being listed there means they are accountable. Fake stores never make it to the BBB site.
Shoe Palace Has a Strong and Verified Social Media Presence
Another reason Shoe Palace is not fake is that it has verified accounts on Instagram, Facebook, Twitter, Pinterest, and YouTube.
Platform |
Followers/Subscribers |
530,000+ |
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120,000+ |
|
225,000+ |
|
1,500+ |
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2,500+ subscribers |
We follow them ourselves and see their updates almost every day. They post sneaker releases, raffles, event coverage, and new arrivals. The posts are well-made and match what you see on their site. It’s all consistent, which tells us it’s being managed by the official team.
They Actively Support Community Causes and Charities
Shoe Palace is a legitimate company that is deeply involved in charities. They support groups like The Boy Scouts of America, Make A Wish Foundation, Sacred Heart, St. Vincent de Paul, and Live to Give. They also host events and giveaways that help kids and families.
The Mersho family, who founded Shoe Palace, has always believed in giving back. They donate year-round, not just during the holidays. They’ve also run programs that provide shoes, clothes, and school supplies to those in need.
We’ve seen some of their charitable work mentioned in the local news. They’ve partnered with schools, shelters, and nonprofit groups. These stories usually show how they give not just money, but time and effort too.
Their Stores Show Up on Google with Reviews and Photos
Another great thing about Shoe Palace is that its every location are listed on Google Maps. You can see addresses, reviews, store hours, and even photos of Shoe Palace’s stores. This proves they have real stores and a real-world presence. Each listing is tied to a location you can actually visit.

We’ve used Google Maps to find the nearest Shoe Palace more than once. It helps us check hours and see how others rated their visit. Most stores have dozens, if not hundreds, of reviews. Many include helpful tips, like which sizes sell out fastest or when new drops usually arrive.
The photos also help. You can see the inside of the store, the shelves, the staff, and even the sneakers on display.
They Have Real Customer Reviews on Trusted Sites
Shoe Palace has thousands of reviews on platforms like Trustpilot, SiteJabber, and the Better Business Bureau. These reviews include both good and bad experiences, which is what makes them believable. It shows they are a real business with real customers.

Some buyers praise fast shipping and legit products. Others mention issues during big releases, like delays or limited stock. That’s something you see with every major sneaker store, especially during hyped drops.
What stands out is that Shoe Palace doesn’t hide the bad reviews. They’re right there, and sometimes you even see replies from their support team.
Shoe Palace Is Easy to Contact
Shoe Palace is legitimate, as it provides clear and reliable contact options for customers. You can reach their team by email at CustomerService@ShoePalace.com or by phone at +1 (888) 772-5223. They also accept mailed inquiries at their headquarters in Morgan Hill, California.

We’ve used their email support more than once. They usually reply within a couple of days. When we had a sizing question about an Adidas hoodie, they responded with the exact measurements and restock details.
Phone support is just as helpful. One time, we needed to confirm a return, so we called. The rep was polite and guided us through the steps right away. No endless hold time. Just direct answers from someone who knew what they were doing.
And if you ever need to send documents or returns, their official address is:
Shoe Palace Corporation
745 Jarvis Drive
Morgan Hill, CA 95037
These clear contact options show they’re not hiding behind a website.
Their Return Policy Is Clear and Customer-Friendly
Here’s the deal: Shoe Palace accepts returns within 30 days of purchase for unworn and undamaged items. All returns must include the original packaging. If the item is defective or you received the wrong product, they’ll send a prepaid label for return shipping.
We’ve returned a pair of sneakers before due to a sizing issue. As long as we followed the return steps and included the printed return form, the process went smoothly.
It’s important to know that a restocking fee may apply in most cases. That part is clearly explained on their return page.
If your item is damaged or wrong, they ask you to contact them within 10 business days. You’ll also need to send photos of the issue to CustomerService@ShoePalace.com. We did this once when we received a box with damage. They reviewed the photos and helped us quickly.
Also, online orders must be returned by mail. You can’t return them in-store. And items bought at retail locations must be returned there, not online. So make sure to double-check where your purchase was made before starting a return.
Their return address for online orders is:
Shoe Palace Corporation
Attn: SP Online Returns Processing
745 Jarvis Drive
Morgan Hill, CA 95037
The policy is well-explained, and we found it fair and easy to follow if you read the steps carefully.
Shipping Is Structured, Secure, and Fully Explained
Shoe Palace offers free shipping on orders over $150 or on licensed product orders over $75. This applies only within the continental U.S. Some items like new releases or sale products are excluded.
When we placed orders, the tracking email always came within 3 to 5 business days. They process orders Monday through Friday, and shipping takes about 1 to 5 business days depending on your location. West Coast orders usually arrive faster.
No matter what, you'll get the tracking. Here's the tracking summary we received when we ordered shoes from Shoe Palace:

They use flat-rate shipping, which depends on the type of item. For example, shipping for apparel costs $7.95. Accessories cost $6.95. Regular footwear ranges from $6.95 to $10.95 depending on the brand and release type. Orders are shipped through various carriers and may be split into separate packages.
They also explain their policy around lost or stolen packages. If tracking shows your item as delivered but you didn’t receive it, they aren’t responsible for replacement. However, they will help you file a claim with the shipping company. This must be done within 14 days of getting your tracking info.
Important Note: During the holiday season, returns and shipping may take longer.
3 Most Common Complaints About Shoe Palace
The most common complaints about Shoe Palace are:
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Slow shipping with unclear tracking
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No live chat support or fast replies
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Issues with returns.
Many buyers said orders arrived late or tracking didn’t update. Others mentioned unanswered emails and restocking fees, even for wrong items.

Slow Shipping and Poor Tracking
If you read Shoe Palace reviews, you will notice that several customers say that their orders took longer than expected to ship. The main issue is not just the delay, but the lack of tracking updates. Some say they didn’t hear anything for days after buying. Others say the tracking link was empty or never worked.
One buyer said they ordered on a Monday and had no update by the weekend. They called and had to wait two hours to speak to someone. Then, they were told there would be a $15 cancellation fee.
No Live Chat or Quick Support
Another common complaint about Shoe Palace is how hard it is to reach customer service. They don’t have live chat on the site. And many people say their emails and calls go unanswered. That leaves buyers with no easy way to solve problems fast.
When a store doesn’t answer quickly, people lose trust. Especially if the order is late or wrong.
Return Fees and Wrong Items
A lot of Shoe Palace reviews talk about return problems. The biggest issue is the restocking fee, which ranges from $6.99 to $15. That fee still applies even if the item was not what they ordered. Some buyers said they paid return shipping, too.
One buyer said they were charged shipping for an item that turned out to be out of stock. The site hadn’t updated yet, so they ordered something that wasn’t even available. But they were still charged and didn’t get that money back.
There are also complaints about receiving the wrong shoes. When they tried to return them, some people said the store didn’t cover the return cost.
What Time Does Shoe Palace Close?
Shoe Palace store closing hours can vary depending on the location, but most of their stores typically close at 8:00 PM from Monday to Saturday. On Sundays, they usually close a bit earlier, around 7:00 PM.
However, it’s always a smart idea to double-check the hours for your nearest store because some locations may have slightly different schedules based on local policies.
You can easily confirm the exact hours by searching “Shoe Palace near me” on Google. Their official website and Google Business listings both show daily store hours for each location. You can also call the store directly to make sure they’re open.
In short, most Shoe Palace stores close at 8:00 PM, with slightly shorter hours on Sundays.
Does Shoe Palace Sell Fake Shoes?
Shoe Palace does not sell fake shoes. According to Bloomberg, they are an official partner of brands like Nike, Jordan, Adidas, and others. That means they get products directly from these companies. Keep in mind that they are not a reseller or middleman. They are a trusted store with direct access.
Also, brands like Nike and Adidas do not work with sellers who deal in fakes. If Shoe Palace ever sold fake items, those brands would stop working with them immediately. But instead, they still feature Shoe Palace in official drops and raffles.
Does Shoe Palace Sell Real Jordans?
Shoe Palace sells real Jordans. They are an official Jordan Brand retailer. That means the Jordans they sell are straight from Nike, and not from a third party.
We’ve personally bought Jordan 1s, Jordan 6s, and Jordan 11s from them. Every box came sealed. Every tag and label matched the official Nike site. Some were even part of raffles that also showed up on the SNKRS app.
Stores that are not official do not get access to new releases. But Shoe Palace does. They often post upcoming Jordan drops on their site and social media.
Is Shoe Palace a Franchise?
Shoe Palace is not a franchise. It is a privately owned business that started back in 1993. Every store you see across the United States is company-owned. That means there are no individual franchise owners running locations under the name.
This setup allows Shoe Palace to keep full control over how every store looks and operates. We’ve been to several locations, and the experience is always consistent.
Being non-franchised also means policies are standard across the board.
We’ve found that this structure helps keep the brand strong and reliable. It also makes customer service easier to deal with.
Does Shoe Palace Take Afterpay?
Shoe Palace does accept Afterpay. It is one of the several payment options they offer at checkout. With Afterpay, you can split your purchase into four equal payments. The first payment is made at checkout, and the remaining ones are charged automatically every two weeks.
We’ve used it ourselves during larger sneaker drops. It made the purchase feel more manageable. There were no interest charges, and the payments were taken out smoothly on the scheduled dates. It’s a helpful tool if you want to spread out your costs without using a credit card.
At checkout, you’ll see the Afterpay option listed along with others like PayPal, Klarna, Apple Pay, and standard credit cards. Just sign up for Afterpay.
Does Shoe Palace Price Match?
Shoe Palace does not offer a price match policy. If you find the same product cheaper at another store, they will not match that price. Their focus is on selling authentic, brand-new items at set retail prices, especially for new releases and limited items.
We once called customer service to ask about a pair of Jordans we saw on sale elsewhere. They told us clearly that they do not match prices.
It can be frustrating if another store runs a special deal, but with Shoe Palace, the tradeoff is security. You know what you’re getting is 100 percent real.
Also, many of the items they sell are exclusive or limited in stock. Stores that deal in these types of products usually avoid price matching.
Does Shoe Palace Offer a Military Discount?
At this time, Shoe Palace does not offer a military discount. We checked their website and spoke to customer service to make sure. They confirmed there is no special discount for active military, veterans, or first responders.
That said, Shoe Palace does run seasonal sales and site-wide promotions from time to time. Some of these offers can give you decent savings, even if there’s no specific military pricing.
If they ever introduce a military discount, we’d love to see it. For now, though, all discounts apply equally to everyone.
Does Shoe Palace Have Free Shipping?
Yes, Shoe Palace does offer free shipping, but only if your order meets certain conditions. Orders over $150 get free shipping automatically. You can also qualify for free shipping if you spend at least $75 on licensed products. This only applies to customers in the continental United States.
Wondering how long it takes Shoe Palace to ship? Well, it can take around 10 days, but sometimes delays can happen if you order your items during the holiday season.
We’ve ordered both small and large items from them. When we spent more than $150, the free shipping was applied automatically. It worked fine, and we got a tracking email a few days later. For smaller orders, the cost was clearly listed during checkout, so there were no surprises.
They don’t offer overnight or second-day delivery, and they also don’t ship to Alaska, Hawaii, or international locations. Everything ships by standard ground service, and delivery usually takes a few business days after processing.
Does Shoe Palace Buy Shoes?
Shoe Palace does not buy shoes from customers. They do not offer trade-ins, buy-backs, or any consignment services. All products they sell come directly from official brand partners like Nike, Adidas, and Jordan.
We contacted customer service to double-check this. The answer was clear: They only sell brand-new items that are shipped straight from the manufacturer.
If you are looking to sell your shoes, you would need to go through a resale marketplace. Some of the most common ones include StockX, GOAT, or eBay. These sites specialize in second-hand or deadstock sneakers.
Does Shoe Palace Ship to Canada?
No, Shoe Palace does not ship to Canada. They only ship within the continental United States. This means they do not ship to Alaska, Hawaii, U.S. territories, or any international addresses.
We tested this ourselves by adding a Canadian address during checkout. The site would not accept it. We also contacted their customer service to confirm, and they explained that international shipping is not available at this time.
If you’re in Canada and still want to buy from them, your only option is using a mail forwarding service. This means you ship your order to a U.S. address first, then have it sent to Canada. Some buyers have done this, but it adds cost and time.
Shoe Palace vs Zappos
Shoe Palace and Zappos both sell sneakers but offer different experiences. Shoe Palace has physical stores and focuses on streetwear drops and in-person service. Zappos is an online-focused brand known for fast shipping.
Here’s the Shoe Palace vs Zappos comparison table:
Feature |
Shoe Palace |
Zappos |
Store Locations |
160+ U.S. retail stores |
No physical stores |
Shipping |
Free over $150; standard 1–5 business days |
Free shipping both ways; next-day options available |
Return Policy |
30-day returns with restocking fees |
365-day free return policy |
Product Range |
Shoes and streetwear from select brands |
Shoes, apparel, bags, accessories from 1,000+ brands |
Customer Service |
Email and phone support |
24/7 live support |
Membership/Perks |
Occasional raffles and in-store events |
No membership; strong loyalty focus |
Drop Raffles |
Offers brand-verified drops and raffles |
Rarely hosts raffles |
Purchase Experience |
Store visits or online checkout |
Fully online with quick filter and chat options |
Shoe Palace vs Novelship
Looking for Shoe Palace vs Novelship comparison? Shoe Palace operates through brick-and-mortar stores across the U.S. In comparison, Novelship is an online marketplace based in Asia focused on limited-edition streetwear.
Feature |
Shoe Palace |
Novelship |
Business Type |
Retail store chain |
Online marketplace and reseller |
Authentication |
Direct from brands |
100% authenticated by ISO-standard process |
Location |
U.S.-only shipping and stores |
Asia-facing with international shipping |
Product Selection |
Brand-new releases |
Limited-edition sneakers and apparel |
Buyer Experience |
In-store try-on and pick-up |
Choose “Buy Now” or “Make Offer” |
Platform Security |
Uses secure e-commerce system |
ISO 27001 certified for data and transaction safety |
Return Policy |
Standard returns with restocking fee |
Marketplace rules may vary by seller |
Shipping Speed |
3–5 day processing, 1–5 day transit in U.S. |
Depends on international shipping times |
Shoe Palace vs KicksCrew
Shoe Palace and KicksCrew both sell sneakers. Shoe Palace offers new product launches and streetwear in physical stores. On the other hand, KicksCrew is a global online marketplace that offers both new and general sneaker releases.
Feature |
Shoe Palace |
KicksCrew |
Retail Model |
Company-operated stores + website |
Global online marketplace |
Product Range |
New releases and streetwear |
New sneakers and longer tail general models |
Authentication |
Direct brand inventory |
Platform reviews inventory listings |
Shipping |
U.S.-only shipping |
Ships internationally (DDU) |
Payment Methods |
PayPal, Afterpay, credit cards |
PayPal, Afterpay, Klarna |
Customer Support |
Email and phone contact |
Email contact only (7–10 days processing) |
Returns |
In-store or mail, 30-day policy |
Seller-dependent returns |
Marketplace Type |
Direct sales from brand |
Seller-driven marketplace |
Shoe Palace vs Foot Locker
Shoe Palace and Foot Locker both have store locations. However, Shoe Palace specializes more in streetwear and drop culture. Contrarily, Foot Locker offers a broader range of athletic shoes and accessories.
Feature |
Shoe Palace |
Foot Locker |
Store Locations |
160+ U.S. stores |
Over 3,000 stores globally |
Product Focus |
Streetwear and hyped sneakers |
Athletic footwear and general sneaker styles |
Exclusive Releases |
Brand-verified drop raffles |
SNKRS-linked drops, collaborations |
Customer Service |
Email and phone support |
In-store customer service plus online support |
Returns |
30-day policy with restocking fees |
30-day policy with receipt |
Online Experience |
Website + stores |
Website + stores |
Promotions |
Occasional raffles and store events |
Regular sales and clearance events |
Loyalty Programs |
No major loyalty program |
FLX Rewards for discounts and points |
Shoe Palace vs StockX
Shoe Palace and StockX are very different. Shoe Palace is a retail store offering brand-new sneakers and streetwear. StockX is a global resale marketplace for collectors and investors. Here’s the full comparison:
Feature |
Shoe Palace |
StockX |
Business Type |
Retail store chain with brand-sourced stock |
Resale marketplace with seller inventory |
Product Condition |
Brand new with factory seals |
New condition items verified by StockX auth process |
Pricing Model |
Fixed retail prices |
Dynamic market-based pricing |
Authentication |
Direct from brands |
RFID and expert authentication centers |
International Reach |
U.S.-only shipping |
Ships to 197 countries |
Fees |
No resale fee, standard shipping rates |
3–9.5% seller fee + buyer fee |
Product Range |
Current releases and streetwear |
Rare, collectible, and past-release sneakers |
Return Policy |
30-day returns with conditions |
Final sale only after authentication |
Conclusion
So, is Shoe Palace legit?
Yes, Shoe Palace is a real and trusted store. They started back in 1993 and now have over 160 stores across the country. You can find them in popular malls, which shows they are well established.
Moreover, their website is secure and easy to use, with lots of people ordering from it every day. Plus, big brands like Nike and Adidas sell through them, so the products are real.
That’s not all. Thousands of shoppers have shared good reviews, which proves that Shoe Palace is safe and reliable.