Is ASOS Legit? Honest Review (8 Pros and Cons)

Ever wondered, “Is ASOS Legit?” We get it. Shopping online can feel like a gamble sometimes because we now hear stories of people getting scammed a lot.

We took the risk and ordered shoes from ASOS.

Here’s what we found:

ASOS is 100% legit. It’s a real online store that’s been around since 2000. It’s even on the London Stock Exchange, and people can read all about its financial performance as well. You can definitely trust this company for trendy, authentic clothing, shoes, and accessories.

However, note that ASOS is not perfect. Stick with us as we review everything— the good, the bad, and the honest. Let’s get started!

Key Points

• ASOS is a legit online store that’s been around for over two decades.

• They sell real brands like Nike and Adidas (no fakes here).

• It’s a great site for trendy fashion, just shop smart and read the fine print.

• Some people have had slow refunds, so be patient and follow up.

• The quality can vary, so check product details carefully.

Is ASOS Legit? (Full Review)

ASOS is a 100 percent legit online store that millions of people trust. They sell real products and have clear refund policies. They also offer secure payment options for everyone, including international customers. They’ve been around for over two decades and even trade on the London Stock Exchange. In 2023, ASOS reported revenue of 3.538 billion GBP.

From our experience, they’re reliable. place to buy clothes online, and we’ve got eight reasons why:

Reason 1: Established Brand

ASOS is legit and well-established brand. They started in 2000, and since then, they’ve become one of the biggest online fashion stores. They’re even listed on the London Stock Exchange, which is a huge sign that they’re trustworthy.

Being listed on the London Stock Exchange means they follow strict rules. It’s not easy to get there, and fake companies can’t get approved. In fact, when we researched, we found they have a 100 ScamAdviser Trust Score. That means independent experts think they’re safe.

We remember when we first tried ASOS years ago. We were a bit worried, like, "What if it’s a scam?" But every time we ordered our shoes, our packages showed up on time. It felt so good to know they’ve been around for so long.

Reason 2: Real Physical Headquarters

You can trust ASOS because the company has a real office in London. The address is Greater London House, Hampstead Road, London NW1 7FB, UK. They also have distribution centers in different countries. That means they’re not some shady website working from a garage.

When we ordered from them, we saw on the label that it shipped from the UK. That gave us confidence that our package would arrive.

We also read that they have centers in Europe, the US, and Australia. That means faster shipping and easier returns. We love that because sometimes you just can’t wait for that new dress.

Having a real physical headquarters shows they’re serious about customer service. We’ve never had a problem contacting them when we needed help. Keep in mind that if a site doesn’t list an address, that’s a red flag.

Reason 3: Payments Are Fully Secure

ASOS is a legitimate brand that accepts major credit cards and PayPal. That means you’re protected if something goes wrong. Here are all the payment methods supported by ASOS:

• Visa

• Mastercard

• PayPal

• American Express

• Klarna

• Apple Pay

• Discover

• Diners Club International

We always use PayPal when we shop at ASOS. It makes us feel safer because we know we can get a refund (if needed).

ASOS.com also uses secure encryption on its website. When we see that little lock icon in the address bar, we know it’s safe.

Reason 4: Huge Selection Available

Did you know ASOS has thousands of clothes from well-known brands? It’s true. It’s like a fashion mall online, and you can always find something new.

Let us explain.

At ASOS, you can find big names like Nike, Adidas, Levi’s, New Balance, and Topshop, along with ASOS’s own brand. They also carry smaller, trendier labels.

Is that all? No!

On top of that, you can even find a few high-end pieces from designers like Ted Baker.

Reason 5: Verified Reviews

When we wanted to know if ASOS was legit, we looked at reviews. Sites like Trustpilot and Reddit are full of real people sharing their experiences. Most ASOS reviews are positive. People talk about fast delivery, good quality, and easy returns.

We’ve seen some complaints, too, but that’s normal for any big company. What matters is that ASOS replies and tries to fix problems.

ASOS is loved by millions worldwide, and it shows in the numbers. On Google Play, it’s been downloaded over 10 million times, with a 4.7-star rating from more than half a million reviews. Over on the App Store, it shines with a 4.8-star rating from 1.7 million users.

We like reading Reddit threads because people there are honest. They share pics of what they ordered and how it fits.

Reason 6: Transparent Policies That Anyone Can Read

ASOS is not a scam because they have clear return, refund, and shipping policies. They give you 28 days to send back anything you don’t like. You can use one of the 47,000 UPS Ground locations nationwide to drop off your package. They’re open every day, and you can go early or late.

To return to ASOS, do the steps:

1. Log into your ASOS account and go to 'My Orders.'

2. Find the item you want to return, select 'Create Return,' and choose a reason.

3. Depending on the drop-off point, ASOS will send you a QR code or a returns label by email. If you get a QR code, just show it at the UPS drop-off location. If you get a label, print it out, stick it on your package, and drop it off.

If you want to return items from different orders in the same package, you can do that too. Just follow the steps online and select the right items. Keep in mind that only items delivered within the last 14 days will show up.

Here's the screenshot of the refund we got from ASOS:

Important Point: ASOS processes returns in about 14 days. Once processed, refunds usually take up to 10 business days to reach your account (though it can). If you paid with an ASOS e-gift card, your refund will be added to your account.

Remember to pack your return carefully and include everything in one package. Keep the proof of postage in case you need it later.

When we ordered from them, we loved how the return label was already in the box. It meant we didn’t have to ask for it or print anything extra. We felt like ASOS wanted to make things smooth for us.

We did pay a small fee at our local post office when we sent something back. But we think that’s fair because they tell you about it upfront.

Reason 7: Customer Support

ASOS is reliable because they offer fast and helpful customer support with email, live chat, and social media help. We’ve always found them easy to reach. We had a issue about the return policy so we contacted ASOS via live chat. Here’s the screenshot of our conversation:

We remember one time we had a delivery issue. We jumped on their live chat, and they fixed it right away. It felt like they really wanted to help us, not just close a ticket.

Their help and customer care pages are super helpful too. Whenever we have a question, we check there first. Most times, we find the answer we need in minutes.

Here are all the ways to contact ASOS customer care:

Reason 8: Recognized by Authorities and Media

ASOS is a legitimate company because it is registered properly in the UK (number 04006623). That means they follow strict rules to run their business, which is why people feel safe shopping there.

We feel safer shopping with them because they’re regulated. If they weren’t, we’d be super worried about giving them our money.

They’ve also been featured in big-name media like The Guardian, Vogue Business, and The Times. That’s not something you see with shady sites.

We read that The Times recently said credit insurers trust ASOS again. That made us feel confident they’re financially solid.

It made us smile when we saw Teen Vogue cover their inclusivity efforts. They even featured plus-size models on the runway.

That’s not it. ASOS teamed up with Paralympian Chloe Ball-Hopkins to create a waterproof jumpsuit. Did you know that’s both wheelchair-friendly and looks great?

When a company has this much positive coverage, it makes us trust them even more.

Reason 9: Millions of People Follow ASOS on Social Media

ASOS is legit, and one big reason is that millions of people follow them on social media. People want to know about the latest styles, trend updates, and exclusive deals. Many also comment on their queries, and ASOS even replies to them.

Common ASOS Complaints

ASOS is legit, but it’s not perfect. Some customers have shared complaints like slow refunds, inconsistent sizing, quality differences, and late deliveries. Some review sites rate them low, too.

Slow Refunds

One of the biggest complaints about ASOS is slow refunds. Customers often report delays when they send items back. Once, it took almost three weeks to get our money back as well.

When we called customer service, they said it was due to high return volumes. That makes sense during busy seasons like Black Friday, but it’s still frustrating.

Inconsistent Sizing

Another issue we’ve seen is inconsistent sizing. We ordered a pair of jeans once that were way too tight, even though we used their size chart. It felt like they changed the cut without telling anyone.

We think ASOS could fix this by updating their size guides and making them more accurate.

Difficult Customer Service

ASOS customer service can be hard to reach. One time, we had a missing package. It took us forever to get a reply from them. It felt like they didn’t care, and that was frustrating.

Plus, there were availability issues, as their chat team seems to be always busy.

Emails also take a while. We’ve had replies come days later, which doesn’t help if you’re waiting for a refund or tracking.

Shipping Delays

We remember ordering a coat we needed for a weekend trip. It showed up three days late, and we had to find something else to wear.

We get that shipping delays happen, especially during busy seasons. But ASOS should update us if things run late.

Low Online Ratings

ASOS also has low ratings on some review sites.

We read lots of reviews before writing this post. People say the same things: slow refunds, sizing issues, and poor support.

But we also see lots of people happy with their purchases. That’s why we always say to read reviews before you buy.

ASOS Reviews by Verified Customers

We wanted to know what real people think about ASOS. So we checked dozens of verified reviews and found both good and bad feedback.

Here’s what people are saying:

“ASOS is my go-to for trendy clothes,” said Jenna, who shops there at least once a month. She loves their wide selection and free returns.

Ben from Manchester shared that he got a refund within two weeks when his jeans didn’t fit. Maya in New York was excited about ASOS’s size-inclusive options. “I finally found a dress that fits perfectly!” she told us.

However, not everyone was thrilled. Alex from Sydney complained that his order took over three weeks to arrive. “It felt like forever,” he said.

Emma in Los Angeles mentioned she had to wait a bit for a refund but eventually got it. “Patience is key with ASOS,” she wrote.

Most shoppers appreciate that ASOS offers free returns.

ASOS customer service got mixed reviews. Some people praised quick responses, while others found the wait too long. We think it depends on the time of year and how busy they are.

Overall, verified customers say ASOS is reliable.

Why Is ASOS So Cheap?

ASOS prices can seem super low. Here’s why:

• Direct Sourcing: ASOS buys clothes directly from brands and manufacturers. That cuts out middlemen.

• Big Volumes: They buy in bulk, so they get lower prices.

• Private Labels: They make some of their own clothes, which costs less.

• Fast Fashion: They sell trend-based items that don’t cost a lot to make.

• Online Only: They skip physical stores, saving rent and staff costs.

Does ASOS Have Real Brands?

ASOS sells real brands. We’ve shopped there many times and found brands like Nike, Adidas, Levi’s, and New Balance. When we ordered Nike sneakers last month, they came in the original box with tags.

ASOS also carries smaller boutique brands that might not be in your local mall. That’s a big plus because you can find unique items.

We always check the product description to see if an item is sold by ASOS itself or by a third-party brand. Either way, ASOS has a good track record of selling genuine products.

Is ASOS Fast Fashion?

Yes, ASOS is considered a fast-fashion retailer. They sell trendy, affordable clothes that change quickly with each season. They also drop new items every week, so it’s hard to keep up. We like that because it means there’s always something new to see.

But fast fashion means lower prices and sometimes lower quality. We’ve found some great pieces, but a few items didn’t last as long as we hoped.

Is ASOS Good Quality?

ASOS quality can be hit or miss, in our experience. Some clothes are amazing, while others don’t hold up as well.

We bought a jacket last year that we love. It’s still going strong after dozens of wears. It was from a known brand that ASOS stocks.

But we’ve also bought a pair of jeans that felt thin and didn’t last. That was disappointing.

We think the reason is that ASOS sells items from lots of brands — some high quality, some more budget-friendly. If you want higher quality, look at brands like Levi’s or Adidas on the site.

Does ASOS Sell Fake Shoes?

No, ASOS does not sell fake shoes. The company has partnerships with major brands like Adidas, Converse, and Puma. They’re an authorized retailer, which means they get their stock directly from the brands.

We did our research before buying, and ASOS is even listed as a verified seller by some brands. That’s a good sign.

If you’re worried, just check the product details and see if it’s sold by ASOS or a third party. Either way, we’ve never had a problem with fake shoes.

Does ASOS Sell Used Shoes?

No, ASOS doesn’t sell used shoes. Everything they sell is new and in original packaging. We’ve ordered shoes from them many times. Every time, they came in brand-new boxes with all the tags.

If a site was selling used shoes, they’d have to label them clearly. ASOS doesn’t list any items as second-hand.

Is ASOS a reseller?

ASOS is not a reseller. It is a direct-to-consumer retailer that designs and sells its own label products while also stocking a wide range of third-party brands. This means when you shop on ASOS, you’re buying items either directly from the ASOS brand or from other well-known labels.

Note that the company carefully manages its supply chain, ensuring that all products meet quality standards before they reach you.

Where do ASOS get their shoes from?

ASOS sources its shoes from a mix of in-house designs and popular third-party brands. When you browse the site, you’ll find shoes under the ASOS DESIGN label, which are created by ASOS’s own design team.

Alongside ASOS’s own label, the company also partners with well-known footwear brands like Nike, Adidas, New Balance, and Dr. Martens, among others.

In short, you can be sure that every pair of shoes sold on ASOS comes directly from the brand itself or from ASOS’s verified manufacturers.

Why is ASOS popular?

ASOS is popular because it makes online shopping fun, easy, and reliable. You get a huge variety of clothing, shoes, and accessories all in one place, so you can find whatever you need within minutes.

Plus, the prices are fair, with regular sales and discounts. For example, ASOS offers a 10 percent student discount.

ASOS also offers its own brand, ASOS DESIGN, which gives you trendy styles at affordable prices. Plus, ASOS’s flexible delivery and returns make shopping stress-free. On top of all, the site’s user-friendly design helps you find the right size.

Are ASOS shoe sizes accurate?

ASOS shoe sizes are generally accurate, but like any online shopping, there can be slight variations. Most of the time, ASOS follows standard UK sizing, and they usually provide a size chart on the product page to help you find the right fit.

If you’re buying from well-known brands like Nike, Adidas, or Converse, the sizing typically matches what you’d expect from those brands in other stores. For ASOS DESIGN shoes, the fit is usually consistent.

ASOS also offers a generous return policy, so you can easily exchange or return shoes if they don’t fit quite right.

Should you size up or down ASOS shoes?

Generally, most ASOS shoes run true to size. For ASOS DESIGN shoes, most customers find that their usual size fits them well. But if you’re in between sizes, you should size up to make sure you’re comfortable.

For third-party brands sold on ASOS, like Nike or Vans, it’s best to stick with the size you usually wear in that brand.

ASOS vs Zappos

When it comes to online shoe shopping, many people wonder if ASOS or Zappos is the better choice. We’ve shopped at both and compared them side by side.

ASOS vs KicksCrew

If you’re into sneakers, you might be comparing ASOS and KicksCrew. We did too. Here’s what you should know:

ASOS vs Foot Locker

ASOS and Foot Locker both sell clothes and shoes, but they are different. Here’s our take:

ASOS vs StockX

We also compared ASOS to StockX, especially for sneakers and hype items. Here’s what we learned:

Novelship vs ASOS

Novelship is perfect if you’re into limited-edition sneakers and streetwear. ASOS, on the other hand, is your go-to for everyday fashion.

Final Words

All in all, ASOS is definitely legit. It’s been around since 2000 and has millions of happy customers worldwide. People love its huge selection of clothes, shoes, and accessories, and it’s easy to return items if they don’t work out.

ASOS is also known for quick delivery and reliable service. Now you know ASOS is a safe choice for shopping online.