If you’ve only recently grown a profound sense of love for sneakers, you might be a bit overwhelmed by the plethora of sneaker jargons, abbreviations, slang, and nicknames. Some of these are completely unheard of. One term often used in sneakers that might leave you scratching your head is “DS.’ But, what do the letters DS mean in sneakers?
The letters DS are short for “Deadstock” in the sneaker realm. This term is often a point of discussion amongst sneaker fans, and mainly indicates that the sneakers are box-fresh, brand-new, and in top-tier condition. DS shoes have previously never been tried on or worn, and come in their original box and packaging.
Most people find it hard to tell how a pair of shoes are deadstock and where they can be bought from. Luckily, you’ve come to the right place. In this comprehensive guide, I will uncover everything you need to know about DS shoes, different types, where to buy them, and why they are so important.
What Does "DS" Mean in Sneakers?
If you ever come across the letters DS on a shoe box, you must know that it stands for “Deadstock.”
Unless you are new in the world of sneakers, you might probably be familiar with this term. It merely refers to a pair of sneakers that is unused, unworn, and brand-new. This indicates that the sneakers are in the exact same condition as when the manufacturer of the brand initially manufactured it.
In essence, deadstock shoes have never found their way on the ground, so their soles are practically pristine. Presently, you will hear sneakerheads tell you that DS in sneakers is a sneaker slang indicating the sneakers are brand-new.
You can find the undamaged box label and tags that testify to the flawless condition of these shoes. The most defining characteristic of deadstock shoes is that they stay in their original packaging, meaning nobody has ever tried them on.
DS sneakers might also be used to describe shoes that have become outdated and cycled out of the trading line because they were unsellable merchandise. As a result, these shoes might not be in production any more. Regardless, most people might still hunt for DS sneakers as “old but gold” items.
Understanding the Importance of Deadstock
Questionably, DS sneakers have gained immense fame over the years and are an integral part of the sneaker culture. Regardless of what individuals think about it, there is no doubt that the market for resale of items is more significant than ever.
Several websites like eBay, KLEKT, StockX, Laced, etc., are fast gaining traction, ultimately drawing in more consumers than ever. The majority of people do not wish to buy preloved or used sneakers. This is where deadstock sneakers play their part.
Anyone who wishes to get their hands on deadstock sneakers will have to be willing to pay a premium price, for which they will receive a flawless pair of sneakers in return. Rest assured, these DS sneakers will be exactly as they would come from a retailer.
This is mainly why so many resellers preserve the sneakers in the box at all times, untouched and in pristine condition. This way, they can make more money when someone decides to purchase them.
Most people who have a craze for sneakers can be seen owning vast collections of deadstock sneakers that date far back to the 80’s and 90’s era. Now, if they go on to resell these DS sneakers, they will demand immense prices.
However, it is important to know that DS shoes that date far back in time are unlikely to be worn, even if they are brand new. This is because the soles are not really designed to last for such long periods, and in a few years, will likely end up crumbling away.
Regardless, DS sneakers are claimed to be highly sought after by sneakerheads and collectors equally, and for many good reasons.
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Authenticity |
You can rest assured about the originality and authenticity of your shoes when you buy DS sneakers. Since nobody else has ever worn them, you can be at ease knowing that you are not spending money on a counterfeit product. |
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Collector’s Value |
Collectors will place a premium on DS sneakers solely due to the fact they are rare and practically impossible to find in such flawless conditions. The value of DS sneakers will appreciate gradually, so most sneakerheads view this as an excellent investment. |
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Quality Assurance |
Deadstock sneakers symbolize quality and are unlikely to have any signs of damage or defect because they have never been worn before. |
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Nostalgia |
Some sneaker buffs are attracted to deadstock sneakers for the nostalgic feeling derived from it. Getting your hands on a pair of shoes that was launched years ago but is in pristine condition even to this date can be pretty exciting. |
The Grading Scale for DS
The best way to maintain complete transparency and give you the perfect description of the condition of your sneakers is to have a look at the DS grading scale. Several sellers use this grading scale, which comprises three categories:
DS: Deadstock
This term refers to sneakers that are unworn, brand-new, and come with all the original tags and packaging.
NDS: Near Deadstock
This term refers to sneakers that are typically in top condition, lightly worn, and come with the original tags and packaging.
VNDS: Very Near Deadstock
This particular term refers to sneakers that are almost new and show very little signs of wear. They also come with the original tags and packaging. Due to this reason, VNDS shoes are sold at incredibly reasonable prices.
When purchasing sneakers that are very near deadstock, you may find yourself weighing between different points such as 8/10 or 9/10. These numbers indicate different things:
For instance, 8/10 signifies that the sneakers are well taken care of but there are some noticeable creases. This can refer to the outsoles showing some signs of wear, but in general, the shoes are in good condition.
On the other hand, 9/10 signifies that shoes have been worn between 2-5 times in good climate conditions. The signs of wear are minimal, no less than some basic creases that are visible after 1-2 wears.
PADS: Pass as Deadstock
This term refers to sneakers that have been laced up or tried on indoors, but other than that, they are in great condition. These shoes come with the complete box, laces, and other shoe accessories.
They’re usually sold at moderate prices than DS shoes. However, they are still an excellent option for you if you’re a sneaker collector that wants practically new shoes.
How to Identify DS Sneakers
When it comes to telling whether a pair of sneakers are deadstock, there are no set criteria. Most footwear giants have sold used sneakers.
When purchasing from a retail giant or online store, there is a lot of risk involved in buying sneakers that aren’t deadstock.
Nonetheless, here are a few tell-tale signs that can be used prior buying to check whether the shoes are deadstock or not:
- Always look carefully for the sole to see if there is even a slight hint of dirt, debris, or missing pieces at the sole’s bottom.
- Check for any cuts on the sole of the pair and the toe.
- Check the laces to know if the sneakers have previously untied.
- Check the insole to see if there is some kind of an icon or a missing letter on the shoe print.
Types of DS Shoes
Deadstock shoes have an importance of their own in the sneaker realm, mainly because they are in flawless condition, rare, and often hold a cultural, traditional, or historical significance.
From timeless models to limited-edition releases, deadstock shoes vary across a vast spectrum. Each Deadstock shoe is unlike any other, with its own story and distinct charm. Having said that, here are the most noteworthy categories of Deadstock shoes.
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Type |
Description |
Striking Feature |
Example |
|
Timeless Design |
These classic models have truly stood the test of time. |
Timeless Design |
Adidas Superstar |
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Collaborations |
These distinct designs are crafted via brand partnerships |
One-of-a-kind design elements |
Travis Scott x Air Jordan |
|
Limited Edition |
These sneakers are only released and available in limited amounts |
Rarity |
Nike MAG |
|
Signature Sneakers |
These sneakers are typically associated with famous people like athletes, celebrities, etc. |
Celebrity Association |
Yeezy Boost 350 |
Buying DS Sneakers
If you are keen on purchasing deadstock sneakers, you can rest assured these tips will help you go a long way:
- Question: You should always question the seller regarding the packaging, condition, and history
- Check returns policy: If you are not satisfied with the purchase, simply review the seller’s item and return policy
- Preservation: Owning a pair of DS sneakers calls for adequate preservation and storage because only that way you can maintain their original value.
- Price research: Always check out the market value of DS shoes before hand to ensure you are not overpaying.
- Authentication: If you plan on finding DS shoes, you must look for renowned retailers and marketplaces or authenticated sellers.
Potential Platforms for Buying DS Shoes
Some of the platforms where you can likely come across Deadstock shoes include:
- Sneaker conventions: Organized events where sellers and collectors meet together.
- Brand websites: Stay tuned for when the brand will make the official releases for DS shoes. Sometimes, these DS shoes can also be available online on sites such as Amazon.
- Retail Stores: Some DS shoe releases can still be found in-store.
- Resale Platforms: You can also check out sites such as GOAT or StockX for a vast range of DS shoes.
Conclusion
Suffice to say, whether you are a newbie entering the sneaker realm or a veteran sneaker collector, it is important to understand the different terminologies, including DS.
After all, it plays a fundamental role in determining your trades, purchases, and discussions in the sneaker culture as it symbolizes collectability, quality, and authenticity.
So, if you are interested in checking out some really cool and vintage DS sneakers, just head over to Freaky Shoes.
