Are you wondering, "Why are On Cloud shoes so popular?" Well, a lot of people are asking questions like this on shoe forums. It’s understandable, too. On Cloud has become really famous in recent years.
In 2022, On reached one billion dollars in revenue. According to Reuters, the brand saw a 20 percent increase in demand in the first quarter of 2024.
So, why are On Cloud shoes in high demand now?
Well, the main reason On Cloud shoes are so popular is that they have captured the hearts of many. People love them because of their unbeatable comfort and stylish designs.
But wait. There are many more reasons that make On Cloud shoes famous today. Keep reading to know. Here, we are also discussing which celebrities have praised these shoes as well.
Key Points
- On Cloud shoes are popular for their comfort and style.
- The shoes use innovative CloudTec® technology for cushioning.
- They are lightweight. So, people who have to stay on foot or walk a lot prefer to wear On Clouds.
- The breathable mesh upper keeps feet cool and dry.
- Another reason On Cloud shoes are high in demand is that they are endorsed by celebrities.
And Just like On Cloud shoes, Birkenstocks have their own fan base. Find out why they’re so popular in Why Are Birkenstocks a Top Choice? (12 Reasons).
Now, the details.
Why Are On Cloud Shoes So Popular? Know the Reasons
On Cloud shoes have become incredibly popular in the last few years. Most people generally love them because they deliver exceptional comfort and performance. But we did a lot of research and have found many other reasons, which you will find interesting.
Have a look:
Innovative Cushioning Technology
The biggest reason everyone wants On Cloud shoes today is that they are really comfortable. We also tried them and really loved the softness.
We got curious, so we decided to research what makes the On Cloud shoes so comfy. Well, we found two reasons:
- Lightweight design.
- The brand uses a special cushioning system called CloudTec®.
- Instead of a regular sole, they have individual pods, or "clouds," under your feet.
These clouds compress when you step down. So, you will enjoy a soft landing every time.
Then, as you push off, they spring back. It means these shoes help you walk smoothly.
Let us explain lightweight design a bit more. These shoes are made from materials that are super light, so they don’t weigh you down. These are:
- Engineered Mesh.
- Synthetic Overlays.
- EVA Foam (in the midsole).
- Rubber
- Microfiber.
- PU Foam
- Recycled Polyester
So, when you’re wearing them, it almost feels like you’re not wearing shoes at all. This lightness is a big deal, especially if you’re on your feet all day or like to run.
Stylish Aesthetics
Another thing that makes On Cloud shoes famous is their stylish aesthetics. People love these shoes because they look good. It’s because the design is modern and minimalist.
In fact, one of the first things you will notice about On Cloud shoes is their sleek looks. We really loved the smooth lines and simple details.
Breathability
Another key feature of On Cloud shoes is their breathability. This is especially important if you’re active or spend a lot of time on your feet. The designers at On make sure that your feet stay cool and dry, even during intense activities.
That’s why we recommend On Cloud shoes to:
- Gym freaks
- Nurses
- Chefs.
But what makes On Cloud shoes breathable?
Well, the upper part of the shoe is made from mesh material. This allows air to circulate freely around your feet. This constant airflow does not let your feet get too hot.
When your feet stay cool, you’re less likely to experience discomfort.
Versatile Performance
In our opinion, On Cloud shoes can perform on any surface. That’s why they should be your go-to shoes for many different activities, like:
- Workouts
- Casual outings
- Running errands
- Jogging.
The soles are designed with a special grip that helps you stay steady on your feet. Moreover, the patterns on the sole give you excellent traction. This means you are less likely to slip if you wear On Clouds.
Supreme Fitting
Comfort is a huge factor when choosing shoes. Luckily, On Cloud doesn’t disappoint. Inside, the shoes have a soft lining that feels great against your skin. This lining helps prevent blisters by reducing friction.
Another feature that stands out is the elastic laces. These laces stretch, which gives you a snug fit.
Shoe enthusiasts know this and that’s why they keep buying On Clouds.
People Like to Buy Durable Shoes
One of the best things about On Cloud shoes is that they are made to last. In our experience, these shoes handled regular wear and tear really well. So, they are a smart investment for anyone who doesn’t want to buy shoes frequently.
Value For Money
On Cloud shoes offer excellent value for money. They deliver long-lasting comfort at a really good price. Here’s a table:
|
Model |
Gender |
Price |
|
On Cloud 5 Waterproof Shoes |
Women |
$169.99 |
|
On Cloud Nova Shoes |
Women |
$159.99 |
|
On Cloud Vista Waterproof Trail Running Shoes |
Women |
$159.99 - $169.99 |
|
On Cloud 5 Running Shoe |
Women |
$159.99 |
|
On Cloud 5 Waterproof Shoes |
Men |
$135.00 (30% off for members) |
|
On Cloud 5 Terry Shoes |
Men |
$110.00 |
Environmentally Conscious People Prefer Them
On Cloud doesn’t just focus on performance and style. During our research, we also found that the brand cares about the environment.
The company has made efforts to use sustainable materials in their shoes. This is a big plus for consumers who are mindful of their environmental impact.
For example, On Cloud has Recycled Polyester instead of plastic. Similarly, experts have used rubber to reduce the waste.
Celebrity Endorsements
Another big reason On Cloud shoes have become really popular is that famous athletes and celebrities wear them. You may have already seen ads or social media posts.
These are some of the Athletes that have endorsed On Cloud:
- Roger Federer - Tennis legend and co-entrepreneur in the On brand.
- Mo Farah - Olympic gold medalist in long-distance running.
- Nicola Spirig - Swiss triathlete and Olympic gold medalist.
- Javier Gómez Noya - World champion triathlete from Spain.
- Tim Don - British triathlete and former Ironman world record holder.
If you talk about Celebrities, these have made ads about On Cloud:
- Gwyneth Paltrow - Actress and wellness entrepreneur.
- Ashton Kutcher - Actor and venture capitalist.
- Reese Witherspoon - Oscar-winning actress and producer.
- Ellen DeGeneres - Comedian and talk show host.
- Hilary Duff - Actress and singer.
According to the Journal of the Academy of Marketing Science, celebrity endorsements help build trust. If athletes and celebrities are recommending you On Cloud shoes, you will feel more confident.
Positive Reviews and Word of Mouth
On Cloud shoes have earned a lot of positive reviews and word-of-mouth recommendations. People love to share their experiences after wearing shoes. Most of them have given great ratings after trying On Cloud shoes.
Let’s take a look at three of the top platforms where On Cloud shoes have been praised.
First, we have Amazon. Many customers on Amazon have given On Cloud shoes high ratings for their comfort and lightweight design. Reviewers have mentioned that they loved walking and running. Most of them have also appreciated the durability.
Next is Google Reviews. On Cloud shoes receive lots of positive feedback here, too. People have mentioned how well the shoes fit. Some have also lauded the shoes’ excellent traction.
Lastly, Trustpilot is another platform. On Trustpilot, users have talked about how these shoes have helped them with foot pain or discomfort. Many reviews praise the support and cushioning.
When people read these positive reviews, they feel confident. Most of them usually purchase On Cloud shoes after this.
Wide Range of Models
The last reason On Cloud shoes are popular is their availability. You can easily get a wide range of models for different activities. You can buy shoes for running, hiking, or any other thing.
Here’s a table with some examples of On Cloud models and who they’re best for:
|
Model |
Who Should Wear Them |
|
Cloud X |
Great for runners who want a lightweight, responsive shoe for speed workouts and races. |
|
Cloudventure |
Perfect for trail runners and hikers who need a durable shoe with excellent grip on rugged terrain. |
|
Cloud 5 |
Ideal for everyday activities |
According to the brand, each model is designed with specific activities in mind. So, you will get the best performance.
If you’re interested in why On Cloud shoes are popular, you might also want to know why Hoka shoes are a big deal. Find out in Why Are Hoka Shoes So Loved? (Top 11 Reasons).
Final Words
On Cloud shoes have become a top choice for many, and it's easy to see why:
- Innovative cushioning technology helps people walk smoothly.
- The lightweight design keeps your feet comfortable (without causing any fatigue).
- Breathable materials ensure that your feet stay cool and dry all day.
- On Cloud shoes are versatile, which is why you can wear them for many activities.
- These shoes are durable, so you can wear them without any worries.
That’s all about why On Cloud shoes are so popular.
